NORTHWESTERN UNIVERSITY KELLOGG SCHOOL OF MANAGEMENT Marketing 451‚ Section 81 Marketing Channel Strategies Winter 2010 Professor Anne Coughlan Office: Leverone 482 Hours: by appointment Phone: (847)491-2719‚ fax: (847)491-2498 e-mail: a-coughlan@kellogg.northwestern.edu NATURE AND PURPOSE OF THE COURSE: This course will study the elements and management of marketing channels. For our purposes‚ any marketing channel is viewed as an interorganizational system involved with the task
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Service Co. was started with an initial investment in the company of $26‚200 cash. Here are the assets and liabilities of the company at June 30‚ and the revenues and expenses for the month of June‚ its first month of operations: Cash | 4‚600 | Notes payable | 12‚000 | Accounts receivable | 4‚000 | Accounts payable | 500 | Revenue | 7‚000 | Supplies expense | 1‚000 | Supplies | 2‚400 | Gas and oil expense | 600 | Advertising expense | 400 | Utilities expense | 300 | Equipment | 29‚000
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For delivery in electronic format: Rs. 400; For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling ChargesThemes | Case Length | : | 27 Pages | | Period | : | 1997 - 2005 | | Pub Date | : | 2006 | | Teaching Note | : | Not Available | | Organization | : | Toyota Motor Corporation | | Industry | : | Automobile | | Countries | : | USA | | Abstract: The case focuses on the world’s first mass produced hybrid passenger car - Prius - manufactured by the world’s
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DISCOVERY FILE: Food Chains and Food Webs All animals need energy to run‚ breathe‚ and hunt‚ and they get this energy by consuming food. Think about what you ate today: that is helping you walk‚ think‚ and read! Food chains and food webs are similar to each other‚ but they are not the same. We will explore the differences here. A food chain shows a single‚ connected path of energy flow through an ecosystem. Some animals only eat plants while some animals eat other animals. A food chain shows
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in the Basic Marketing text‚ see page 8. Internet Exercise: ONSALE Auction Supersite The ONSALE Auction Supersite features a number of on-line auctions in which different sellers auction off computer‚ consumer electronics‚ and other products to buyers. Visit the web site at www.onsale.com and review an open auction for a consumer electronics product. What are the advantages and disadvantages of this market for sellers? For buyers? For related discussion in the Basic Marketing text‚ see page
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BANK RECONCILIATIONS NOTES In order to verify the amount reflected in our bank account at the end of each month‚ a reconciliation must be made with the balance according to our bank account and the balance as reflected on the Bank Statement. The bank will send us a statement of our account towards the end of each month. Take note of the following with regard to the Bank Statement: 1. The bank will view the business as a CREDITOR since cash in the business account belongs to
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ENGLISH 101 HOMEWORK Causes: 1. The reasons you and your parents selected this university: We chose this university because it offers a lot of opportunities to the students to improve their skills and participate in many activities provided by this university‚ for instance different social clubs‚ sport clubs and culture clubs‚ also they get to know different cultures and different people. The most important reason to choose this university is the high level of education provided to the
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This semester in English 101 has been very demanding for me. In previous years‚ I generally completed my writing assignments with ease and without having to put much thought or effort into them‚ but this year‚ I was required to work for many hours on each of my papers and to proofread them many times in order to receive a good grade. For example‚ I learned that if I wanted to reach my audience‚ I had to organize my paper in such a way that everyone could easily understand the organization and the
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English 101 11 October 2014 1. What is the cause or effect you are analyzing in your thesis? My cause and effect for my essay is the effects of smoking. 2. How have you explained the cause-and-effect relationship? I have explained the effects of smoking on saying why people start and how to quit. 3. Have I organized my causes and/or effects logically? I have organized it well and believe that it flows smoothly. 4. Have I concluded my essay effectively? I have concluded my essay well by finishing
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Daneshjou Blvd‚ Iran b‚c‚e MBA(GM) Graduate‚ Faculty of Management‚ Multimedia University‚ Cyberjaya‚ Malaysia d Senior Executive at SYABAS‚ Pursuing MBA(GM) at Multimedia University‚ Cyberjaya‚ Malaysia ABSTRACT Green concept and green marketing had an exponential growth over the last decades and it had a significant impact on the market and environment globally. Following a widespread review of existing literature‚ this study has adopted the TPB model by Ajzen‚ 1991. The relevant behavioral
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