MKT 505 – ADVANCED AND APPLIED BUSINESS RESEARCH PROGRAM: SEMESTER: COURSE TYPE: CREDITS: PREREQUISITE: DAYS OFFERED: TIMINGS: INSTRUCTOR: CONTACT EMAIL: OFFICE: TELEPHONE: CONSULTATION HOURS: MBA Evening Fall 2011 Core 3 MKT 501 – Marketing Management Mondays and Thursdays (inclusive) 6:00 pm – 7:40 pm Dr. Huma Amir hamir@iba.edu.pk Room # 302‚ Administration Block‚ Main Campus 0092 21 111 422 422 Ext. 305; IP #2631 On appointment COURSE DESCRIPTION “Perplexity is the beginning of knowledge”
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Solutions to Lectures on Corporate Finance‚ Second Edition Peter Bossaerts and Bernt Arne Ødegaard 2006 LECTURES ON CORPORATE FINANCE - (Second Edition) © World Scientific Publishing Co. Pte. Ltd. http://www.worldscibooks.com/economics/6188.html Contents 1 Finance 2 Axioms of modern corporate finance 3 On Value Additivity 4 On the Efficient Markets Hypothesis 5 Present Value 6 Capital Budgeting 7 Valuation Under Uncertainty: The CAPM 8 Valuing Risky Cash Flows 9 Introduction to derivatives
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Space Problem Circulation Free Flow Layout Advantages and Disadvantages of Free Flow Layout Free Flow Advantages 1. Allowance for browsing and wandering freely 2. Increased impulse purchases 3. Visual appeal 4. Flexibility Retailing‚ 3rd Edition‚ Dunne and Lusch Copyright © 1999 by Harcourt Brace & Company All rights reserved. Advantages and Disadvantages of Free Flow Layout Free Flow The Disney Store’s effective use of the Free-Flow Design FreeApproximately 250 million consumers visit
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1.0 Executive Summary Kentucky Fried Chicken (KFC) Malaysia is a major Quick Service Restaurant (QSR) operator in Malaysia and has been established for just over 20 years now. It serves mainly chicken related items‚ but offers side dishes to its consumers as well. Lately‚ more and more Malaysians have been opting for a healthier eating diet as a large number of them have become more health conscious. This has opened the door for KFC’s main competitors‚ such as McDonald’s‚ to come out with a new
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Questions 1. How does brand franchising enable an organisation like McDonald’s to grow? 2. How does brand franchising reduce the risk for the franchisee? 3. Why are franchisees prepared to pay McDonald’s 4.5% of their sales revenue towards national marketing costs? 4. McDonald’s operates in over 119 countries. How does McDonald’s ensure standardisation of the McDonald’s experience throughout the world? 5. What is the relationship between standardisation and quality? 6. How is McDonald’s able to ensure
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Brand Amul is a movement in dairy cooperative in India. The management of the brand name is done by the Gujarat Co- operative Milk Marketing Federation Ltd (GCMMF which is a cooperative organization. Amul’s range of products includes milk‚ ghee‚ milk powders‚ curd‚ ice cream‚ paneer‚ cream‚ chocolate‚ cheese‚ butter‚ and shrikhand. Amul Ice Cream was launched on 10th March‚ 1996 in Gujarat. Now we have decided we will launch Amul Ice-Cream in Bangladesh which will include fat free ice cream and
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Case Study 1 Salon Promotions Hair is important to most people across the world and to women in particular. Visits to the hairdresser are motivated by a variety of reasons and some of these motivations can be associated with phases in peoples’ life stages‚ as set out in Table 1. Hair care products have been designed to appeal to different markets and at one end of the spectrum inexpensive shampoos and conditioners can be purchased from supermarkets‚ grocery stores and corner shops‚ on an everyday
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Task 1 An Executive summary KWVR preservation society is a five mile long heritage railway line in West Yorkshire‚ England that’s runs from Keighley to Oxenhope. It’s a preserved line that runs mainly steam engines but with diesel locomotives too‚ it is also a volunteer run organization. It joins to the national railing network line at Keighley railway station and it’s the only heritage railway that operates a whole branch line in its original form. The main purpose of KWVR is to not only
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McCain Foods is one of the world’s largest manufacturer of frozen French fries and potato specialties. But there’s more to McCain than just potatoes. Young & Tender Baby Peas‚ Aromatic Thai Corn‚ Rising Crust Pizza‚ Veggie Burgers‚ Chinese Dumplings‚ Dim Sum‚ Old South Juice Concentrates‚ Cape Malay Beef Curry‚ Chicken Wings‚ Jalapeno and Chili-Cheese Nuggets‚ Chinese BBQ Pork‚ Onion Rings..the list goes on and on. McCain has a menu selection for every course of every meal. We sell our products in
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“I Have a Dream” My dream is to minimize the amount of pollution and waste in the United States. Pollution can be very harmful both to humans and nature. Pollution can cause physical deformities such as cancer and environmental harm such as acid rain‚ destruction to the ozone layer that protects the world from UV rays emitted by the sun. With the help of our nation‚ we can help reduce the nationwide pollution in our cities and the countryside. We can achieve this dream by working together
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