1 SYLLABUS SUBJECT MARKETING STRATEGY TEACHER BOGDAN WIERZBIŃSKI (PHD) COURSE DESCRIPTION The main objective of this course is to deliver a wider knowledge about managing the markets and products with special focus on emerging markets. During the lessons student will work on case studies and they will solve marketing problems which arise from business circumstances. Students deal with business process of competitive strategy building in the context of main goals achieving. LEARNING OUTCOMES
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Stripping Lance Armstrong of his seven Tour de France titles for doping was a harsh blow to athletics.Armstrong’s case was a milestone in the history of sports: it marked the time when society’s worst fears came true . For years‚ coaches and athletes alike have been finding ways to twist the latest scientific developments for their benefit. Performance-enhancing drugs‚ particularly those that can slip past drug detection tests‚ have become prevalent in the world of sports. While some argue that sports
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e. strategies. Answer a Diff 2 Type MC Page Reference 3 Skill General Concept 2) Marketing is both an art and a science because there is constant tension between the formulated side of marketing and the ________ side. a. behaviour b. creative c. management d. selling e. forecasting Answer b Diff 1 Type MC Page Reference 3 Skill General Concept 3) A social definition of marketing says ________. a. effective marketing requires companies to remove intermediaries to achieve a closer connection with direct
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Lance Armstrong His life has lead thousands to feel the desire to progress and to achieve excellence. Everyone knows of the struggles and trials that Lance Armstrong went through to overcome cancer and to return and win the Tour De France. He has now won the Tour de France six times. He has had a remarkable comeback‚ and it is a remarkable story. As I learned of his trials and read about his life I was amazed at what he had to endure and at the examples that he had in his life. It was a book
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always been intrigued by the cycle they are destined to follow: The Circle of Life. They question things that they cannot answer such as what comes before‚ what comes after‚ and what they will do to cope when they lose someone they love. William Armstrong and Thornton Wilder are two authors who chose to write about the thing that is often forgotten: life itself. William Armstrong’s novel Sounder consists of a mother and a boy who cope very differently with death. The boy is hopeful and optimistic
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Lance Armstrong’s D Even good people get shunned every once in a while. Lance Armstrong is a perfect example of this. Even though he had done much good in his life‚ and he had been though a lot‚ people still shunned him. Lance Armstrong would scarlet letter tear a D for drugs‚ just like Hester Prynne had to wear the scarlet letter A for her adultery. From the years 1999 to 2005‚ Lance Armstrong used Performance- Enhancing drugs. During this time period he had won the Tour de France 7 times
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MARKETING According to Kotler & Armstrong (2008)‚ marketing is a social and managerial procedure by which people as a group or even individuals are being provided the things they needed and wanted through initiating and trading goods and values with other stated in the book written by Diola Z. & Tichepco E.‚ (2009) Miranda said that the major objectives of marketing‚ as a considered both social and economic process‚ are; (1) to meet the needs; (2) to satiate wants; and (3) to form new desires.
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CASE 7 ARMSTRONG HELMET COMPANY 1. Item Administrative salaries Advertising for helmets Depreciation on factory building Depreciation on office equipment Insurance on factory building Miscellaneous expenses— factory Office supplies expense Professional fees Property taxes on factory building Raw materials used Rent on production equipment Research and development Sales commissions Utility costs—factory Wages—factory Totals © 2008 For Instructor Use Only Direct
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A short history about the world’s fastest growing religion and of the man‚ who seeded the plant of Islam himself‚ Muhammad (saw). Armstrong writes this book in a humanist style and introduces the reader to the cultural and historical background of the life of Mohammed and the revelation of the Quran. She first starts with the West’s long history of hostility toward Islam‚ which has often led to the stigma of “a religion of the sword." She contradicts this ideology‚ by this sympathetic‚ captivating
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Chapter 15 Capital Structure Policy 15-1. A. We can calculate Webb’s debt ratio using equation 15-1: total liabilities debt ratio = . total assets Webb’s total debt includes both its current liabilities of $750‚000 and its long-term debt of $750‚000. Webb’s total debt is therefore $1‚500‚000. Its total assets‚ which equal the total of its debt and owners’ equity‚ equal $2‚000‚000. The firm’s debt ratio is therefore: $1‚500‚000 debt ratio = = 75%. $2‚000‚000 Using its book
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