brand success is part of a well-thought-out plan to deliver strong and unique products‚ and to create an Apple culture. Apple made a revolutionary launch of its tablet‚ the iPad. In barely 3 months‚ more than three million iPads were sold. Apple’s marketing strategy has been exclusively unique; the company is constantly gaining competitive advantage in the digital market; translated in terms of customer loyalty.(Thompson‚ Gamble‚ & Strickland‚ 2007) How Apple gains customer satisfaction Products
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Marketing Management 12 e PHILIP KOTLER & KEVIN LANE KELLER ISBN 0-13-145757-8 658.8—dc22 Note: all credits for contents goes to the original author. Summarized by Wawan Setiawan (winanci@gmail.com)Summarized by winanci@gmail.com 2 Redefining Marketing for 21 st Century ● Marketing is everywhere‚ but tricky ● It makes Marketing management difficult because it needs continuous improvementSummarized by winanci@gmail.com 3 The scope of marketing: What is marketing? (1) ● Marketing:
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Lance Armstrong has lived a very interesting life. Armstrong has had a lot of accomplishments throughout his lifetime. He has also had some rough times‚ but he made it through all of them. He is still living and is enjoying life. Armstrong had a memorable childhood. He was born on September 18‚ 1971 in Plano‚ Texas. He was named after a Dallas Cowboys wide receiver Lance Rentzel. His mother is Linda Armstrong Kelly and his biological father is Eddie Gunderson. Eddie left Linda and Lance when
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eyes as Neil Alden Armstrong‚ and Edwin Eugene Aldrin stood with their feet firmly placed on the moon ground. They were the first people to ever step foot on the moon in the history of the earth‚ bringing people in complete awe all around the world. Neil Armstrong was born on August 5‚ 1930 by his parents‚ Stephen‚ and Viola Armstrong in a place called Wapakoneta‚ Ohio. He had a sister named June‚ and a brother named Dean (Armstrong museum). By the age of two Neil Armstrong had gotten interested
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Louis Armstrong was an amazing musician and artist. As a well known jazz musician‚ Mr. Armstrong has an autobiography of how he rose up and became one of the greatest jazz musicians and artist in history. Armstrong’s book was written by an award winning historian and biographer named Laurence Bergreen. Born on the 4th of February‚ he has written many wonderful books‚ and had some translated into 25 different languages his latest book is called Casanova: The World of a Seductive Genius. Another one
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The Life of Louis Armstrong He was known as the greatest of all jazz musicians. He defined what it really was to play genuine jazz music and taught the world to swing. He included joy‚ spontaneity‚ and amazing technical abilities. Louis Armstrong was a genius when it came to his inventive musical ability. In this paper‚ I will tell you about who Armstrong was‚ his early childhood‚ accomplishments‚ and his living legacy. Louis Armstrong was born on August 4‚ 1901 in New Orleans‚ Louisiana which
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University RELS131 October 25 2015 A History of God Novel Critique Karen Armstrong’s novel‚ A History of God‚ is a well known and prominent chronicle of how the Abrahamic traditions have developed over the past four thousand years. In this book‚ Armstrong addresses how the three most commonly practiced monotheistic religions; Islam‚ Judaism and Christianity‚ have been shaped and developed throughout history. Like many pieces of literature‚ this book has positive characteristics‚ as well as negative
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there’s no more- Louis Armstrong He means that the musician doesn’t stop playing the music until he has no more music to play and for a good musician they make songs all the way until they are deceased. Louis Armstrong was an important figure in American history because he is the most influential person of jazz if he didn’t do what he did jazz probably would have went unnoticed and people probably would have turned the other cheek to that genre of music. Born Louis Daniel Armstrong on August 4th 1901
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Marketing Management‚ 14e (Kotler/Keller) Chapter 1 Defining Marketing for the 21st Century 1) Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firm’s intangible assets. D) It is more important for bigger organizations than smaller ones. E) It is seldom used by nonprofit
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Marketing Management‚ 14e (Kotler/Keller) Chapter 2 Developing Marketing Strategies and Plans 1) The task of any business is to ________. A) create customer needs B) differentiate in terms of cost of production C) deliver customer value at a profit D) reduce competition E) communicate similar value as provided by competitors Answer: C Page Ref: 33 Objective: 1 Difficulty: Easy 2) What is the traditional view of marketing? A) Firms should just focus on production because if the
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