strategies for growth: ee market penetration‚ ne market development‚ en product development‚nn diversification downsizing: eliminate products/units that are not profitable/no longer fit the overall strategy prod and serv lvls of prod core cust. value > actual prod: features‚ design‚ packaging‚ quality‚ brand name > augmented prod: warranty‚ after-sale serv.‚ prod support‚ delivery/credit prod+serv class consumer prod: convenience‚ shopping‚ specialty‚ unsought industrial prod: materials+parts‚ capital
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STARBUCK’S COFFEE/ MARKETING MIX VALISA BENSON‚ MKT/421 JANUARY 9‚2012 INSTRUCTOR:ROBERT HARRIS STARBUCK’S COFFEE/ MARKETING MIX Starbuck’s Coffee is not just selling products‚ but it is a label. It is a label and a brand that consumers believe in. Starbucks decided to be personal with their customers. Understanding the consumers thoughts became a main goal for the marketing team. The marketing team understands that people want to belong and people want to feel they are being or doing something
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Marketing Plan for the Courtyard Fredericksburg Janet Smith PR/Marketing Capstone BUS421 Vicki Long January 30‚ 2012 Marketing Plan for Courtyard Fredericksburg Executive Summary The Courtyard brand is not just a product that provides a place to sleep‚ meet or eat but a total system that guests buy. The system is made up of everything we do. Everything Marriott does add or detracts from the value of the brand. The Courtyard by Marriott brand‚ although a strong choice among travelers
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Final Biochemistry Exam Select the best answer for the following questions. 1. Which group of single-celled microorganisms has many members found growing in extreme environments? A) Bacteria B) Archaea C) Eukaryotes D) Heterotrophs E) None of the above 2. The three-dimensional structure of macromolecules is formed and maintained primarily through noncovalent interactions. Which one of the following is not considered a noncovalent interaction? A)
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The examination is in two parts‚ Section A and B. No writing is allowed in the examination booklet during reading time‚ however notes may be made on the scribble paper provided. This is a closed book theory examination. Number and write your answers in the examination booklet provided. All material‚ that is this examination paper‚ examination booklets and scribble paper must be handed to the examiners prior to leaving the examination room. All transnational students are entitled to use an English
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Marketing Mix MKT/421 Marketing Mix Marketing mix is a business term that refers to the tool used in marketing. Utilizing marketing mix when determining a product or brand goes hand-in-hand with the 4P ’s price‚ product‚ promotion‚ and place. Marketing
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Short Answer Final Exam 2)- Inclusion for those who have disabilities have caused issues and disagreements between professionals and parents. There are reasons why deaf students should not be included in a general education classroom. The first being that general education teachers do not have the training nor the resources to give these students an appropriate education. The second is the simple fact that communication is a major factor in the development of a child. Cognitively and socially
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Final Exam ACC/340 Accounting Information Systems I Week 5 The point value for the Multiple Choice is 1 point per question each for a grand total of 20 points. If you have any questions please let me know. Thank you and good luck. 1. The “S” in the acronym “AIS” stands for: a) Standard b) System (X) c) Symbol d) none of these 2. Which of the following is true? a) An AIS must be computerized to be useful b) An AIS always produces useful information
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On this first page‚ you will find important information on the examination. Before starting with the examination you should read this information! Examination: Marketing (6012B0238 & 6012B0323) Date and time of the examination: Friday‚ 21 December 2012‚ 9.00h-11.00h Duration examination: 120 minutes You have to identify yourself with the UvA identification card‚your UvA student card‚ passport or driver’s license‚ or any other valid proof of identification for students containing a photograph
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Kotler and Keller (2009) believe that marketing is about identifying and meeting human and social needs. They further explain that this idea can be simplified by defining marketing as meeting needs profitability. Some argue that marketing goes beyond meeting needs and wants. For these critics‚ their counterpoint is that marketers create products and services to make people want or need what they otherwise would not. Although this may be true with unsought goods such as insurance‚ encyclopedias‚ and
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