RSM251 SAMPLE EXAM QUESTIONS Note: The following is designed to give you a sense of the types of questions you will encounter in your mid-term and final exams. Since this course is taught in multiple sections over the academic year‚ the exams are restricted and hence I cannot post entire past exams. When you read through this exam‚ keep in mind that cases‚ in-class slides and articles change from year to year‚ so you may see some questions about cases and materials that we will not cover this
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American Marketing Association in 1953‚ coined the term “marketing mix”. The marketing mix refers to Jerome McCarthy’s “4 P” method used to create an effective marketing strategy. The 4 p’s of the marketing mix are product‚ place‚ price‚ and promotion. (Investopedia‚ 2013) “Neil Borden” Product refers to the creation or design of a good or service. It is here that the process begins in the life of a product. In this part of the marketing mix the
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Leonard N. Stern School of Business New York University INTRODUCTION TO MARKETING Professor Ambar Machfoedy Sample Exam This is a closed book‚ closed notes mid-term exam. You have 1 hour to complete this exam. Individual point allocation for each question is indicated in parentheses. Points allocation across questions is not equal‚ so please pace your self accordingly. As you go through the exam please do not get stuck on any one question in particular. Please write all answers
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Marketing 303-Final Review Sheet (Part I) Multiple Choice 1. The promotional mix 2.coupons 3. Strategy that stimulates more consumer demand for products 4. Different types of advertising 5. Different types of advertising 6. Ads in unconventional places 7. Coupons‚ premiums‚ contests‚ free samples‚ and frequent buyer programs 8. loyalty marketing programs 9. point-of-purchase promotion 10. personal selling versus advertising or sales promotion 11. Elaboration Likelihood Model of
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Math 221 Final exam Review MyStatLab Final Exam Do the Practice Final to help you prepare for the Final Exam. Do the Week 8 Final Exam. Final Exam - Covers All Weeks You must complete this Final Exam. It is designed to test your learning in the course. * Final Exam is worth a total of 250 points and contains 23 questions. * The exam covers all Weeks and all TCOs. * The exam covers Chapters 1-7 and 9 * Remember to submit your exam when you are finished. *
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Chapter 1 (Overview) Marketing Concept: satisfy customer needs and achieve organizational goals * Your biggest competitor is the way people already do things- find ways to integrate your products into target market’s everyday life Marketing: the activity for creating‚ delivering‚ communicating‚ and exchanging offerings that benefit the organization‚ it’s stakeholders‚ and society at large * Benefits stakeholders (customers‚ shareholders‚ employees‚ suppliers‚ channel members * Affects
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BUSL301 Final exam Session 1 2013 The exam does not include: Lecture Area 1-4 Lecture Area 9 [Week 10] (Takeovers / Financial Services and Markets) The Role of Auditors / ASIC Investigation (these are both in Lecture Area 7 [Week 8]) Everything else is examinable – that is‚ within the range of material that may be included in the final exam Part A of the exam (20 marks) is multiple-choice (10 x 2 marks per question) Part B of the exam (40 marks) has 2 problem style questions requiring written responses
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Final Exam PMBA 8030 TRACI’S SALON 1) Retail Hairstyling Industry Number of firms – many Entry conditions – easy Product type – few to many Conduct of firms – less aggressive Retail hairstyling industry is considered to be a monopolistic competition where there are many firms selling similar but not identical goods and services. In monopolistic markets‚ there are a large number of sellers and they can easily enter or leave the market. This is most common market in the U.S. economy‚ especially
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Good Written Project 20/50 (40%) TV ad‚ Radio AD‚ Story Board‚ Billboard 10/50 (20%) Presentation skills and delivery 9/50 (18%) Creativity 7/50 (14%) Timeliness 4/50 (8%) IMPORTANT TEAM SUBMISSION DATES: MKT402 PHASE 1 (4/20) WEEK 3 Marketing Communications Plan outline I. Introduction or overview or executive summary ( 1 to 1.5 pages) a. If your product or service is new: Give me a little overview about the industry or product (or service) category. Speak about the market leaders
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Marketing Mix MKT 421 April 4‚ 2011 Marketing Mix A marketing strategy is the combination of the target market‚ or the customers the marketing is intended to reach‚ and the marketing mix. Product‚ price‚ place‚ and promotion are components of the marketing mix‚ or the four p’s‚ which create a value for the customer (Perreault‚ Cannon‚ & McCarthy‚ 2009). For this reason‚ the customer‚ who is not part of the marketing mix‚ is the center of the target‚ surrounded by the elements of the marketing
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