Dương Nguyễn Thảo Minh Topic: Compare the two shops using Marketing Mix ( 4Ps) 1) Sketchers ( World Famous) 2) Bata Report First‚ we will talk about marketing mix The marketing mix is one of the most famous marketing terms. The marketing mix is the tactical or operational part of a marketing plan. In other word‚ marketing mix means putting the right product in the right place‚ at the right price‚ at the right time. The 4Ps are: Product: is related to design‚ quality‚ feature‚ friendly
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2. The 4Ps of Marketing – Product‚ Price‚ Promotion‚ and Place Needs are obviously met by the product itself. Needs‚ however‚ can also be met by the other components of what is called the marketing mix. These other components are Price‚ Promotion‚ and Place. The Price component of the marketing mix is defined as the original price that a producer sets for its product. This original price may be different from the final price paid by buyers because of promotional offers or because of individual
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The Case analysis of Marketing Strategy for Self-financed Rehabilitation Centre Identifying marketing mix model 4P when planning marketing strategy Introduction & Situation Definition According to the website of Hong Kong Christian Service‚ “Since 1952‚ Hong Kong Christian Service (HKCS) has been working towards a humane and just society. It provide the needy with suitable‚ professional and reliable quality services. We care for the disadvantaged
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important questions the marketing manager must answer to design a winning marketing strategy. How does the manager go about answering these questions Chapter 1 Review Notes 1. Define marketing and discuss how it is more than just “telling and selling.” Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Hence‚ marketing is defined as the process
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introduces a new product. It is a headset called Razer Tiamat 7.1. In this report I will introduce this product in detail with relating concepts of segmenting‚ targeting‚ positioning strategies in Razer. I will also analyze this product by explain 4Ps (Product‚ price‚ place‚ promotion) and 4Cs (Customer‚ cost‚ convenience‚ communication). Segmentation Strategy In order to build better relationships with right customers‚ Razer divides the market into a clear segmentation and focus on their particular
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Question 1 Describe the 7 Ps of marketing and provide examples with which you are familiar. Question 2 Discuss the importance of the ‘marketing mix’ to the success of a firm. 7Ps of marketing: Philip Kotler elaborated McCarthy’s (1960) traditional marketing mix; according to him it consists of 4Ps namely Product‚ Price‚ Place and Promotion. These 4Ps of marketing mix were considered as the main areas where marketing managers try to use limited business resources to achieve their objectives
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of the Current Marketing Strategy (including ad) for chosen Product/Brand. * Is the current marketing strategy (4Ps) and 3Cs well described and analyzed? * Are the current weaknesses identified compelling? | 6 | 3 | Breadth and Depth of Analysis of the Proposed Marketing Strategy for chosen Product/Brand. * Is the proposed marketing strategy feasible (i.e.‚ benefits outweigh costs‚ no legal impediments‚ customer backlash‚ potential limitations)? * Is the proposed marketing strategy effective
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with phases in peoples’ life stages‚ as set out in Table 1. Hair care products have been designed to appeal to different markets and at one end of the spectrum inexpensive shampoos and conditioners can be purchased from supermarkets‚ grocery stores and corner shops‚ on an everyday basis. At the other end of the spectrum‚ shampoos and conditioners can be purchased from hair salons‚ normally as a result of visiting for a cut‚ style and/or colour change. These salon-based products usually command a premium
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Marketing Assignment 1 Submitted To: Professor Vijayaraghavan P Department of Management Studies IIT Madras Submitted By: Isheeta Sengupta | MS13A025 | Jagrit Dhingra | MS13A026 | Prashant Tripathi | MS13A042 | Sriram Mohan | MS13A064 | S Sai Uday Kumar | MS13A055 | Acknowledgement Our project would not have been successful without the valuable guidance provided by Professor Vijayaraghavan P who guided us on how to approach the problem and find its solution. We’re also
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A CASE STUDY ON THE DELISTED BENEFICIARIES OF PANTAWID PAMILYANG PILIPINO PROGRAM (4Ps) INTRODUCTION A Conditional Cash Transfer Program is a program implemented by the government where money (cash grants) is given to eligible beneficiaries given that these beneficiaries comply with certain conditions such as nutrition‚ education‚ family development sessions‚ and other such services offered by the government. It is a means of helping the beneficiaries through provision of social and medical assistance
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