Year (January/February)‚ New Year’s Day (January) and Labour Day (1st May). MARKETING CHANNELS Promotional activities in shopping malls and department stores are the most popular promotional and sales activities‚ followed by discount/price reduction‚ TV commercials‚ discount coupons‚ promotional stands‚ exhibitions‚ buy-one- (or more) gets-one-free. PURCHASING POWER On average‚ respondents owned 4.2 pairs of shoes‚ 1.2 pieces of wallets‚ 1.3 pieces of belts and 1.3 pieces of handbags/briefcases
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BACKGROUND OF THE PROBLEM Since the late 1980s‚ Business School marketing professor Itamar Simonson has looked for ways to understand how consumers make choices. Much of his work debunks the accepted theory that giving consumers what they want and making a profit are the most basic principles of marketing. Customers may not know what they want‚ and second-guessing them can be expensive‚ says the professor who teaches MBA and PhD marketing and consumer decision-making courses. In Simonson’s words‚ “The
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Political Marketing in India By Prof. Gurinder Singh Ahluwalia GJIMT‚ Mohali. Abstract Political Marketing has already become a subject of serious study and research in the US and the West but not quite so in India in particular. Political parties prefer to rely on the experts from within the party to design its campaign strategy though advertising is outsourced to the professional advertisers. India’s oldest political
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pair of shoes a few weeks ago. These weren’t just any old shoes to me but a rare pair of late 1970s Nike track racing shoes called Nike Vainqueur‚ and this wasn’t just an ordinary occasion to me either‚ for these old shoes of mine were to be worn that day for the first time in nearly 30 years by my 16 year old son Jeremy. I think we were both a little nervous that morning as we both prepared for him to race in his first athletics carnival at his new high school. My very first pair of Nike running
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that a strong customer-driven marketing strategy can give one an edge over his competition. Designing it‚ however‚ did not prove to be so straightforward. It is therefore this reflection paper’s aim to ponder over the various aspects that I have found intriguing and glean insights from them. Firstly is the “Marketing Mix” aspect‚ specifically the 4 P’s framework – Product‚ Pricing‚ Placing & Promotion. The 4 P’s is one of the best known frameworks for a marketing plan‚ of which the aim is ultimately
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Marketing strategies are a main back bone to any business. There are 4 Ps governs the whole marketing strategy and those 4 Ps of marketing are Product‚ Price‚ Promotion and Positioning. These 4 P’s of marketing will evaluate your strategy as weak or strong. Many biggest business giants also follow these four things in detail in planning their marketing strategy. This is the stepping stone to take your marketing towards success. If these 4 P’s of marketing are fulfilled in the required manner then
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Oregon track coach and co-founder of Nike Bill Bowerman once said: “If you have a body‚ you are an athlete!” (Nike Inc.‚ n.d.) It is this way of thinking that describes the root of Nike’s approach to marketing. Every person is a potential athlete or “consumer”. This is a common thinking in the realm of athletics but when Bill Bowerman said this‚ it was in direct reference to the shoe industry. From their marketing strategies to their selling philosophies‚ Nike has developed one of the most recognizable
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An essay on Nike Shoes Despite what many might think‚ Nike Shoes is well known across hundreds of nations all over the world. Nike Shoes has been around for several centuries and has a very important meaning in the lives of many. It would be safe to assume that Nike Shoes is going to be around for a long time and have an enormous impact on the lives of many people. Social & Cultural Factors Nike Shoes has a large role in American Culture. Many people can often be seen taking part in
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A WINTER PROJECT REPORT ON "EMPLOYEE SATISFACTION IN ORGANIZED RETAIL SECTORS (VISHAL MEGA MART)" Submitted To: DEPARTMENT OF MANAGEMENT COLLEGE OF MANAGEMENT AND COMPUTER APPLICATION‚ MORADABAD In Partial Fulfillment of the Requirement of the Degree of Master of Business Administration (MBA) SESSION: 2012-2013 TEERTHANKER MAHAVEER UNIVERSITY MORADABAD Guided By – Mr. Tusshar Mahajan Associate Professor TMIMT‚ TMU
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Introduction Marketing mix is an essential tool for companies to target their customers‚ price and promote their product and locate their places. By analysing the 4P’s‚ companies can make the plans and achieve their goals. Marketing communications‚ as the promotion factor in marketing mix plays a key role in developing marketing strategies. To getting more customers and compete with their rivals‚ companies spend a lot of money on promotion. The promotion activities like advertising‚ sales and discounts
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