Kotler Keller: Marketing Management /page: 51-52 / Marketing Excellence / Nike Question 1: What are the pros‚ cons and risks associated with Nike’s core marketing strategy ? We can evaluate Nike’s core marketing strategy as related them to the relevant marketing theories. First of them is distribution theory. Nike distributes its products on different level basis. The high quality products are given to a certain distributers while the low price to be sold at highly discounted price at the retail
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Nike What are the pros‚cons‚ and associated with nikes core marketing strategy? Nike’s excellence marketing strategies are their energy to achieve their market goals. Nike believes the "pyramid influence" that the preferences of a small percentage of top athletes influence the product and brand choice. PROS OF NIKE’S CORE MARKETING STRATEGY: Nike put heavily proportion in their marketing strategies and products deign. In order to sustain their dominance in the industry and retain their
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success factors for Nike? Ans. The key success factors for Nike are their exciting marketing strategy‚ product innovation and staying to the mission which is “To bring‚ inspiration and innovation to every athlete in the world.” These are as follows: * Nike established a strong brand name through designing innovative footwear for serious athletes. * Nike’s management has found most significant celebrity support: the right collaboration between celebrity and product. * Nike stayed focused on
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Discuss the key marketing strategy of Nike In recent decades‚ we have witnessed a high performance marketing of Nike which make its brand name is well-known all around the world. My belief is that Nike not only is a marketing-oriented company but also has used 3Ps out of 4Ps marketing mix model effectively‚ including product‚ place and promotion. Firstly‚ when it comes to product‚ Nike considers its wide range of products as its one of most important marketing tool. In the beginning‚ Nike only focused
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MARKETING AUDIT PROJECT ON: SUBMITTED BY: ANOOP KHURANA -2012081 SHASHANK MAKKAR -2012*** MANRAJ SINGH SANDHU-2012136 OJASWI SHARMA-2012154 SUSHANT SHARMA-2012156 INDEX SR. NO. CONTENT PAGE NO. 1 INTRODUCTION 2 2 ENVIRONMENTAL ASPECTS • ECONOMIC • CUSTOMER • COMPETITION 3 MARKETING ASPECTS • OBJECTIVES • STRATEGIES • TACTICS 6 4 4P’S
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summary The purpose of this text is to give a comprehensive look over the past achievements of Nike Inc. The author is offering a brief history and is presenting‚ Nike Inc through the Marketing Mix of a company. All 4P’s Product‚ Price‚ Place and Promotion are presented and systematically defined and explained. Examples about the 4P’s are given and suggestions are made. Some opportunities that Nike must try to achieve and threats that the company has to overcome are described. In the conclusion
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Nike Basketball Shoes: The Best for the Best In 1917‚ Chuck Taylor was the first to introduce the world to a shoe developed specifically for basketball; the Converse All-Star. They were all black‚ with a rubber sole and a canvas body that laced up over the top of the ankle. It’s hard to believe that for the next fifty years this basic design would be renowned as the world best basketball shoe. By the time the 70’s rolled around‚ Converse developed a slightly more modern version of their
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Survey‚ Nike and Li Ning (shoes) We Have done an survey and a questionnaire between Nike Shoes and Li Ning Shoes. We have chosen these two brands because they are big competitors in the Chinese market and also worldwide. Nike has been a strong manufacturer in the sport shoes market for a long time and Li Ning is very new in the Sport shoes market‚ still Li Ning has entered strongly in to the market with a high quality‚ high performance and a very competitive price. Our purpose with this survey
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Nike’s marketing objective is to employ a range of marketing communication tactics that can cater to the organization’s target market‚ who have different nationalities‚ genders‚ cultures‚ and ages. To enable this‚ Nike introduces its latest products through a marketing communication group that can strengthen the “positioning of‚ and key messages about‚ the Nike brand‚” through different forms of visual aids and point-of-purchase advertising. In connection to this‚ Nike continuously aims to apply
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Marketing mix (Price‚ Place‚ Promotion‚ Product) When marketing their products firms need to create a successful mix of: the right product sold at the right price in the right place using the most suitable promotion. To create the right marketing mix‚ businesses have to meet the following conditions: The product has to have the right features - for example‚ it must look good and work well. The price must be right. Consumer will need to buy in large numbers to produce a healthy profit.
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