to deal with the impatient customer‚ and how training the employees to treat this kind of customer‚ to make this professional and effective‚ we will use some useful tool and way‚ which including training need‚ training design‚ development and implementation‚ also‚ training outcomes and needs assessment will be mention. Customer service and good customer service: Customer service is the provision of service to customers before‚ during and after a purchase. Customer service is a series of activities
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Customer Service What is Customer Service? Customer Service is any contact between a customer and a company that causes a negative or positive experience by a customer‚ it also means being able to exceed the needs and expectations of all their customers rather than just meeting them. “Excellent customer service is about creating a good impression: meeting the needs and exceeding the expectations of visitors‚ and making them feel welcome‚ excited and valued.” (http://www.rmg.co.uk) Who are
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Unit 1 Assessment Assessment You should use this file to complete your Assessment. • The first thing you need to do is save a copy of this document‚ either onto your computer or a USB drive • Then work through your Assessment‚ remembering to save your work regularly • When you’ve finished‚ print out a copy to keep for reference • Then‚ go to www.vision2learn.com and send your completed Assessment to your tutor via your My Study area – make sure it is clearly marked with your name‚ the course
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and the reasons why I stopped shopping there is because I was treated with disrespect now being greeted or being ignored‚ I can’t shop at a place where they ignored me and judged me because I am unable to meet their specific standard of the ideal customer. A clear example for me of this is was when I went in to Gucci and I was totally ignored and no one talked to me. I went in there with the total intention of purchasing a wallet and because I was not wearing heels and an expensive bag I was totally
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to communicate with customers to identify and agree on product/ service specifications. It is crucial to be aware that customer expectations and needs will change from time to time and will be affected by market trends‚ fashions and changes in external environments. This means the business plans need to be adapted to changing needs of customers and is important that organisations communicate with its customers. Profiling is a method to understand the needs of the customers. Profiling enables organisations
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WHAT IS IT? Target marketing is simply the practice of identifying and selling to your ideal customers. Many small business owners believe their offerings appeal to “everyone”‚ but the reality is any product or service only has a concentrated appeal to certain types of people. Even mass market products‚ like mobile phones‚ are each designed to target a certain segment of the market‚ whether it is social networking teenagers or busy businesspeople. A business’s market segments can be differentiated
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Discussion Paper No. 0001 January 2001 COMMUNICATING TO THE CONSUMER THROUGH PACKAGING DESIGN by BEN PAUL B. GUTIERREZ Note: UPCBA discussion papers are preliminary versions circulated privately for critical comments and are not for quotation or reprinting without prior approval. They are protected by Copyright Law (P.D. No. 49) COMMUNICATING TO THE CONSUMER THROUGH PACKAGING DESIGN Ben Paul B. Gutierrez* This paper focuses on the communication function rather than the traditional
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The relationship between customer loyalty and customer satisfaction John T. Bowen University of Nevada‚ Las Vegas‚ Nevada‚ USA Shiang-Lih Chen University of Nevada‚ Las Vegas‚ Nevada‚ USA Keywords Customer loyalty‚ Customer satisfaction‚ Database marketing‚ Hotels Abstract Develops and implements a method for hotels to identify attributes that willincrease customerloyalty. Otherhotels can replicate the methodology used in this study. The study makes
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Be a Smart Customer According to an article which was published in USA Today in 2010‚ it reports that the United States is one of the fattest nations in the world and about two-thirds of people are overweight or obese. As we all know‚ consuming too much high-fat food is a cause of why people are obesity; fast food is one kind of it. Since some people believe that fast food restaurants sell high-fat food causes them obese‚ they choose to sue fast food restaurants instead of changing their dietary
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OGRAAbstract Marketing needs are becoming more and more important with evolution of business functions due to globalization and introduction of new marketing channels. Marketing mix could create a link between the needs and wants of a certain consumer. Integrated marketing communications are becoming part of company’s marketing mix. IMC involves coordinating different marketing elements and activities that communicate with consumers. Customer Segmentation is an important part of IMC and with help
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