Game Theory And Strategic Marketing Individual Case Analysis [pic] Brighter Smiles for the Masses----Colgate vs. P&G [pic] [pic] BY: ZHUANG Lingzhi ( Erin ) 52373176 Individual Case Analysis The Procter &Gamble Company (P&G) was the first one to launch the over-the-counter tooth-whitening product‚ Crest Whitestrips‚ which is able to be used at home to the market. After two years‚ Colgate followed to launch the rival product‚ Simply White
Premium Marketing
actions provide the framework for logistics activities through the process of planning‚ implementation and control. The outputs of the logistics system are competitive advantage‚ time and place utility‚ efficient movement to the customer‚ and providing a logistic service‚ mix such that logistics becomes a propriety asset of the organization. These outputs are made possible by the effective and efficient performance of the logistic activities. Logistics activity is literally thousands of years old‚
Premium Management Customer service Marketing
------------------------------------------------- Learner activities Activity 1a Differentiating two products or services using the marketing mix 1) Discuss in your group how you think these two similar products differentiate their Products? Products - Coca-Cola and Pepsi First at all there are different by their brand that show in big letters the name of the brand and also by the target market that their targeting. 2) How would a new competitor into the beverage market with very limited Marketing dollars compete against
Premium Marketing Brand Target market
6.1 Activity 1. Marketing provides consumers with choice. Identify two methods used by business to do this. Marketing provides consumers with choice. This is identified by two methods in businesses‚ Product features (e.g. car with power steering) and pricing strategies (discounts). 2. Describe the importance of market share to a business operating in a highly competitive environment. The importance of market share to a business operating in a highly competitive environment is to show how
Premium Marketing Business
chain activities Main activities: a. Investment activities‚ such as receiving‚ storage and configuration and other related activities; b. Production operation‚ forthcoming input into the end product of related activities; c. Productive activities‚ such as finished goods transportation‚ storage‚ customer contact‚ order processing‚ etc. d. Sales activities to let customers understand and buying of goods‚ such as advertising‚ promotion‚ marketing agency costs‚ etc; e. Service activities‚ including
Premium Cost Human resource management Human resources
proposed diversification into walking holidays in turkey be dependent upon management implementing an effective marketing plan? A marketing plan is a written document that outlines in great detail what the organisation hopes to accomplish by following the plan. The plan should have specific strategies when implemented and will help the organisation achieve its goals. In this case the marketing plan is to advertise two different types of holidays for its current and possible customers. One is to do a
Premium Marketing Strategic management Market penetration
Antibacterial activity of medicnal plants has turned out to be a global concern. Medicnal plants are very useful in treating various diseases. Antibiotics are an important class of pharmacological agents used for treating antibacterial infections. Although antibiotics were first isolated from fungi and bacteria but over the years more and more synthetic antibiotics has been synthesized‚ which are in great demand. This present study has been done to determine the antibacterial activity of Cannabis sativa
Premium Antibiotic resistance Bacteria Penicillin
CLMP Manufacturing Plan of activities (5s Principles) a. Rationale: This plan of activities will enable the organization to set goals in attaining and implementing the 5s in the workplace with unified vision‚ shared thoughts and values to be able to be competitive enough in the world of business for we believe that implementing 5s may lead the company to success. b. Objectives: * To introduce 5s to the organization and appreciate its importance; * To keep the workplace clean‚ providing
Premium Employment Board of directors Reward system
Unit 10 PR O O F IN THIS WE INVESTIGATE HOW BUSINESSES select and deliver promotional activities. You will develop an understanding of the relative advantages and disadvantages of different types of promotional activities. This unit is a very practical one‚ and you are encouraged to think about how promotional activities are used by a range of different businesses. The assessment for this unit requires you to produce a plan of a promotion campaign‚ working within a realistic allocated
Premium Sales Marketing Sales promotion
Learning Activity – International Week UCN 2013 – 2sokeho 1. Please discuss in what way the guest lectures held during the International Days at UCN are relevant in relation to the subjects that you attend/have attended at UCN? Discuss with your group and present your arguments. In today’s situation‚ notice knowledge eventually erodes your control. If you know something very important‚ the way to get influence and power is by actually sharing it. And sharing it to students is actually the
Premium Bosnia and Herzegovina Tourism Presentation