Packaging * Advantages * Disadvantages * Importance of Packaging * Levels of Packages LABELLING:- * Introduction * History * Functions of Labelling * Advantages * Disadvantages * Importance of Labelling COLGATE:- * Introduction * History * Branding Strategy * Advertising * Packaging:- 1) Primary Package 2)Secondary Package 3)Transportation Package * Labelling
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CASE STUDY COLGATE PALMOLIVE COMPANY THE PRECISION TOOTHBRUSH REPORT Submitted By Group-2‚ Section-D Abhishek Chowdhary‚ PGP2011507 Baljinder Singh‚ PGP2011587 Jubin Mahajan‚ PGP2011668 Rishabh Ratna‚ PGP2011825 Roopak Bhartee‚ PGP2011833 Vasanth C‚ PGP2011930 Vineeta Singh‚ PGP2011940 Executive Summary The Colgate-Palmolive case involves the Precision toothbrush‚ which was entered into the market in 1993 by Colgate-Palmolive. This marketing plan summarizes the company’s
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The Product Product variety - Colgate Herbal White is part of the range of toothpastes offered by Colgate Palmolive in India‚ which is led by Its flagship brand Colgate Dental Cream (CDC). The brand was launched in 2001 and is essentially targeted at traditional consumers who seek natural ingredients (such as in semi-urban and rural towns) Quality – Being a popular segment product and an offering by Colgate-Palmolive quality parameters are thoroughly tested to ensure consumer satisfaction.
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Assignment 4: Managing for Innovation What You Need to Do The LEGO Group is a privately held‚ family owned‚ company based in Denmark. Founded in 1932 to manufacture wooden toys‚ a significant milestone in innovation at the company was the development of the now ubiquitous LEGO brick in the late 1950’s. In recent years LEGO has enjoyed an envied record of success with significant revenue growth year after year and significant successes with new products. Its 2011 revenue was 133% greater than its
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Promotion of Colgate-Palmolive Promotion is a communication means the merits of the product and persuade customers to buy it . Promotion has following four distinct elements. Personal selling ‚ Advertising ‚ Sales Promotion‚and Public relations which can be used as such or can be used in combination to promote the product . ADVERTISEMENT Colgate primarily used advertisements as its main promotion strategies. Its different products which are designed for different segments are targeted to the
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partnership of Colgate with Hawley and Hazel‚ a big company selling a toothpaste “Darkie” in the Asian Market. Colgate bought 50% of the company and not received the management right. Colgate wanted to expand the brand all around the world and discovered difficulty of ethic with the brand name and the logo. We will see on this study various aspect of the intercultural management‚ as the Ethic‚ and the various culture is Asia country. I will describe the strategies and the management of Colgate. Ethic
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through using Colgate Total toothpaste. When determining what the consumer’s problem‚ one should consider their needs beyond just the physical such as toothpaste only a hygiene product. It’s a cure for low self-esteem and will make them feel confident if they have control over their bad breath. Physiological advertise based on sex appeal‚ the outgoing success of sexual appeals at the gender‚ impulse‚ and inhibition level depends on the level of congruency the appeal has with Colgate Total. Safety
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1.)The major strategic and ethical issues faced by Colgate in its partnership took many different forms. Colgate did not have any management rights in agreement with Hawley and Hazel. Another issue was the fact that there was dissatisfaction with the logo and name of the toothpaste created by Hawley and Hazel called “Darkie” toothpaste. Some people had a problem with this because they thought it was racially offensive. think that Colgate should have dropped their partnership with Hawley and
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FACTORSBranding: Should the name of the product on the package and in advertising be "Colgate Precision" or as "Precision by Colgate"Communication and promotion: This is an effective way to pull a market share because it is hard to increase primary demand unless stealing sales from existing productsMajor competitors in the super-premium segment: Oral-B‚ Reach Advance Design‚ Crest Complete‚ and Aquafresh FlexDifferential pricing structure: Niche market vs. Mainstream marketDifferent advantages/ disadvantages:
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Colgate-Palmolive: Leadership Style of Reuben Mark As per the reading of the Colgate-Palmolive: Leadership paper‚ Reuben Mark thought that "the essence of leadership is the idea of continuous improvement." He was an agent of change‚ which has propelled the company to become one of the most powerful consumer product giants. His leadership style encouraged the employees to participate in the creation of new products and Mark would ensure that the credit was not his‚ e.g. he did not hog the limelight
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