S.W.O.T for our competition- American Apparel Strengths: Their profitable idea is the plain T-shirt which never goes out of style and is something everyone has or wants. This makes their store have a wide range for many different demographics making it appeal to a huge amount of customers. They also have a very creative mission statement and are a very loyal brand. Weaknesses: They have a very young CEO who has already been accused of sexual-harassment within the company numerous amount of
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Design Management Project American Apparel: Introduction There are five major design elements‚ performance‚ quality‚ durability‚ appearance and cost. The purpose of design is to optimise customer satisfaction and the profitability of a company by creatively coordinating these five elements in coherence with the company ’s products‚ environments‚ information‚ and corporate identity‚ thus‚ connecting the company with the consumer by creating products and services which appeal to the consumers needs
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Project Brand history American Apparel is a sweatshop free vertically integrated manufacturer‚ distributor and retailer based in down town Los Angeles. This means that all of their products are designed ‚ manufactured (knitting‚ dyeing‚ cutting and sewing)‚ and marketed in their 800‚000 sq foot property in downtown Los Angeles. This makes it the largest single garment factory in the United States. Vertical integration means that there are no gaps between design ‚ production‚ marketing and shipment. This
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American Apparel is a clothing manufacturer‚ distributor and retailer based in Los Angeles‚ California. Founded in 1989 by Canadian entrepreneur‚ Dov Charney‚ the company functions as a vertically integrated manufacturer that creates and develops their own advertising and branding campaign. American Apparel stresses the importance of mandating and promoting labour policies that reject clothing manufactures in sweatshops (AmericanApparel.net). First‚ this section of this paper will illustrate that
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Passion and Innovation for the Apparel Industry. That’s American Apparel. CONSUMER PROFILE Maddison Kain 25/03/2013 CONSUMER PROFILE Maddison Kain 25/03/2013 AMERICAN APPAREL CONSUMER PROFILE DEMOGRAPHIC American Apparel is a relatively “young” fashion line that caters for the 20-30 age bracket‚ with a largely female skew‚ however they have a diverse range that caters for the growing male market—who are becoming more and more “fashion conscious” in an age where merchandise rules who’s
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American Apparel is an Industrial Revolution. American Apparel is a vertically integrated manufacturer‚ distributor and retailer‚ based in downtown Los Angeles‚ California. We currently employ approximately 10‚000 people globally (about 5‚000 in LA)‚ and operate more than 285 retail stores in 20 countries. Within our business model‚ knitting‚ dyeing‚ cutting‚ sewing‚ photography‚ marketing‚ distribution and design all happen in the company’s facilities in Los Angeles. The company operates
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American Apparel is an American clothing manufacturer and retailer based in Los Angeles‚ California. Created in 1989‚ the company is known well for its controversial and provocative advertising campaigns. The sexually influenced advertisements are often criticized‚ but also praised for their lack of airbrushing the models. In fact‚ the company is known for accentuating the “flaws” on their models. Their advertisements usually depict a model with noticeable blemishes or asymmetrical features and then
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American Apparel has built a fast growing empire on some of the most risqué‚ porn-influenced ads ever seen in mainstream media. Usage of the porn-influenced ads are in hopes of saving the company from financial troubles. Everyone knows that American Apparel ads are sexy. They usually feature coy‚ semi-dressed women lounging on a bed or sofa. Although this is a good way to catch the eye of consumers‚ they also lead to many problems with too much nudity exposure‚ which becomes may offensive to some
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American Apparel Dov Charney is the CEO and founder of American Apparel. He was born at the Jewish General Hospital in Montreal. His dad‚ sister‚ and half sister were born there as well‚ and three of his four grandparents have died there. His father‚ Morris Charney is an architect and his mother‚ Sylvia Charney is an artist. Dov got his start in Gr. 12 at Choate Rosemary Hall where he was studying his two favourite classes ethics and American History. During
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American Apparel: Employee Turnover When our interviewees were asked the question: “Have you ever considered quitting? If so‚ for what reasons?”‚ each one of our interviewees answered yes. They each stated that they were either currently looking for a new job or have already found other jobs that better suite their needs. Employee turnover takes place when an employee willingly leaves their job and must be replaced. High employee turnover can be damaging to a company due to the fact that hiring
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