John Walter O. Boisvert TM 102 (12:20 – 2:00) FORMS OF BUSINESS ORGANIZATION 1. Sole Proprietorship - is the simplest business form under which one can operate a business. The sole proprietorship is not a legal entity. It simply refers to a person who owns the business and is personally responsible for its debts. A sole proprietorship can operate under the name of its owner or it can do business under a fictitious name. ADVANTAGES: * Capital - Sole proprietor contributes
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Greek philosopher Heraclitus is so true when define one of the most important characteristics of the business world—the constancy of change. People in business face more challenges and opportunities brought by changes of the market than many other industries. Companies‚ no matter large or small‚ have to make internal changes in order to adjust to the external environment. Hewlett-Packard Company (HP)‚ a large and remarkable information technology corporation‚ like all other businesses‚ has been changing
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ISSN 2231 5780 ECO-FRIENDLY PRODUCTS AND CONSUMER PERCEPTION SUDHIR SACHDEV* *Assistant Professor‚ Manav Rachna College of Engineering‚ Sector 43‚ Aravlli Hills‚ Delhi Surajkund Road‚ Faridabad‚ Haryana -121004. ABSTRACT As resources are limited and scarce while huma n wants are unlimited‚ it is important for the marketers to utilize the resources effectively and efficiently without wastage as well as to achieve the organization ’s objective. Green marketing is inevitable for the attainment
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The HP-COMPAQ Merger “A hi-tech giant or another merger fiasco” 1 Executive Summary. The world’s largest corporate Information Technology merger began in September 2001 when HP announced that they would acquire Compaq in an all stock purchase valued at $25 billion. Over an 8 month period ending in May 2002‚ the merger passed shareholder and regulatory approval with the end result being one company. The new HP has annual sales of approximately $90 billion which is comparable to IBM‚ and an
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Profile – HP and Compaq | 4 | Pre-Merger stats for HP and Compaq | 5 | Relative Performance of HP and Compaq | 6 | HP-Compaq Merger | 7 | Objectives of the Merger | 8 | Expectations from the Merger of HP and Compaq | 9 | Key Points that encouraged the Merger Decision | 10 | Advantages of Merger and Opposition to the Merger | 11 | Considerations for Merger | 12 | Summary of Deal | 13 | Type of Merger | 14 | Deal Valuation | 15 | New Leadership | 16 | Strategic Analysis and Strategic
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A PROJECT REPORT ON “CONSUMER BEHAVIOUR OF AIRTEL” FOR PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (2007-2009) SUBMITTED TO: U.P. TECHNICAL UNIVERSITY Bharadwaj SUBMITTED BY: Shailendra Kumar MBA III SEM. 0702970003 ROLL NO.: 1 KRISHNA INSTITUTE OF ENGINEERING & TECHNOLOGY (AFFILIATED TO U.P. TECHNICAL UNIVERSITY‚ LUCKNOW) 2 CONTENTS ACKNOWLEDGEMENT PREFACE EXECUTIVE SUMMARY OBJECTIVE OF THE STUDY RESEARCH METHODOLOGY INTRODUCTION
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Case Analysis: Air France Internet Marketing Rohit Kwatra Class of 2010‚ IIM Calcutta. Case Problem Revenues from online ticket sales continue to grow The company is pursuing an international growth strategy and looking to increase its share in the very competitive U.S. air travel market Targeting to increase company’s net revenues gained through online advertising as well as ROA Translates technically‚ into being more efficient at driving visitors to the web sites and converting
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that it promoted the brand label “Darkie” toothpaste in foreign markets. The use of Al Jolson to promote the product brand “Darkie” had ethical and legal repercussions for Colgate and Hawley and Hazel. This campaign was widely criticized in the United States‚ and Colgate was forced to develop a strategy to repair the damage it suffered with consumer perceptions of the product brand “Darkie” toothpaste. Colgate proposed that the brand name be changed to Darlie‚ Darbie‚ Hawley‚ or Dakkie
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IMPACTS OF RELATED PRODUCT BRANDING ON CONSUMER CHOICE OF COMMODITIES. A CASE STUDY OF COCA COLA DRINKS KIAMUNYI ESTATE(NAKURU). A RESEARCH PROPOSAL SUBMITTED IN PARTIAL FULFILLMENT FOR THE REQUIREMENT FOR THE AWARD OF BACHELOR OF COMMERCE DEGREE‚ TO THE FACULTY OF ECONOMICS AND BUSINESS STUDIES. COMPILED BY; 1) EMMA KABINDIO CM/N/035/09 KABARAK UNIVERSITY MARCH‚ 2011 DECLARATION I hereby declare that this research proposal is my original work and has not been presented
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Assignment Topic: Marketing of Bank’s Liability products Subject: Marketing Management – I Ankita Roy 11DM008 Neha Saha 11DM018 P.Santhosh 11DM028 Siddarth Singh 11DM038 Anirban Dhar 11DM048 Debabrata Subudhi 11DM058 Marketing of Liability Products Introduction; Commercial banks offers a varieties of product to the customers‚ these products are known as ‘’liability product” because they represent liability of the bank. Consumer generally know them as “deposit product”. There are number
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