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    Marketing Muji

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    Japan‚ MUJI is a leader in developing and supplying consumer driven daily necessities including food‚ household goods and clothing. Founded by Masao Kiuchi‚ MUJI started as a private brand of the retail conglomerate The Seiyu Ltd. With nearly 5‚000 employees‚ there are over 300 MUJI stores worldwide‚ currently with four in America. MUJI offers not only quality goods at reasonable price but also a “way of life.” Through their commitment to combining simplicity‚ sophistication and modernity‚ MUJI redefines

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    muji

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    What is MUJI ? The name MUJI is derived from the first part of Mujirushi Ryōhin‚ translated as “No Brand Quality Goods.” MUJI began in the early 1980s as a private/generic brand of the Seiyu discount department store. MUJI is distinguished by its design minimalism‚ emphasis on recycling‚ avoidance of waste in production and packaging‚ and no-logo or "nobrand" policy. HISTORY In 1980 Mujirushi Ryōhin opens in the departmental store. In 1983‚ the first directly operated Mujirushi

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    MKTG1266 Marketing Communications _______________________________________ Group Assignment By: Lin Jiaxin‚ Joyce (S3307512) Low Hui Ling‚ Rachel (S3307260) Nur Syarina Shaari (S3307456) Toh Yu Fen‚ Vivian (S3307365)   Table of Contents 1. Situation Analysis 1.1. 1.2. 1.3. Internal Analysis External Analysis (PESTLE) SWOT Analysis 3 3 4 7 9 9 10 11 11 12 12 13 14 14 14 16 16 17 18 22 24 26 32 32 33 34 35 37 38 2. M arket Problem /Opportunity 3. M arketing Objectives 4. Positioning

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    Swot Muji

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    SWOT Analysis: Strengths • Provide solutions to easy living‚ MUJI’s products aren’t decorative or fancy by any means yet they are functional and do abide by MUJI’s ‘what you see is exactly what you get’ speech. • Their simplistic designs and ‘no branded’ products are a marketing ploy in itself; they appear honest and loyal to their customers by not deceiving them with over packaged goods‚ yet create a brand that segregates itself from others in the market. • MUJI have been successful at creating

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    Marketinn Plan for Muji

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    Marketing Plan for MUJI in India MKTG2010H YIP TSZ CHUNG (SID: 1155000976) 21st December‚ 2010 1 Table of Content Executive Summary Current Market Analysis - Macroenvironment Current Market Analysis - Customer Market Description Product Review Competitive Review Channels and Logistics Review Marketing Objectives Marketing Strategies - Product Marketing Strategies - Price Marketing Strategies - Place Marketing Strategies - Promotion Execution Plan Budgets Controls Appendix

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    International Business-Muji

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    International Business Marketing and Global Strategy I. MUJI Branding 1. About MUJI MUJI (Chinese Brand name:無印良品) was born a Japanese groceries store. Its brand name “MUJI” means “no brand‚ quality goods”. It has a wide products range‚ but focus on everyday groceries. 2. Brand Spirit MUJI is a call to return to simplicity in daily life. Their primary goal is to ensure customers to not pay for what they cannot use ‚ hope to be a compass always pointing towards the necessities in life

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    The entrepreneurship and small business: MUJI case study Introduction In the global business‚ most of popular brands have been the entrepreneurship before they success. A number of individuals‚ who want to invest in some business‚ must have the investment budget or good financial status. However‚ the money is not the basic factor to invest the business yet the opportunities to initiate the business are more important than investment from shareholders. For example‚ Mr. Mark Zuckerberg‚ who is the

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    Marketing Analysis

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    Marketing Analysis Your name Class Instructor Date Marketing Analysis It takes hard work to create image of the company or brand or products in a given market as noticed by a target market. Whether marketing a piece of merchandise‚ a service‚ a company or even a person‚ positioning is crucial to the success of any product. Positioning of that product is about how you get into the mind of the prospective customer. You must first get into a prospect’s mind and then occupy that

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    Marketing Analysis

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    1.0 Executive Summary McDonald’s marketing plan is designed to complement the business plan‚ but is also a way for company officers to get a handle on the external and internal factors that will influence the company’s success in the Myanmar market. This is the first entry for Myanmar market. McDonalds follows different Political and Legal factors such as environmental certification‚ Tax regulation‚ etc. with latest Technology for preparing its products. They have continued to build on their

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    Analysis: Marketing

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    Bibliography: Sources of theories: Kotler Philip & Keller Kevin Lane‚ 2006‚ MArketing Management 12th edition‚ New Jersey

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