Eureka Centra Software Catalogue Ⅰ Ⅱ Ⅲ BACKGROUND ANALYSIS ALTERNATIVE PLANS Ⅳ COMMENTS Ⅴ PLAN IMPLEMENTATION Ⅰ Background Centra is a pioneer in software eLearning in the fast-growth market. However it faces the threat from WebEx‚ who sells exclusively over the phone. Now‚ It is debating how to modify its go-to-market strategy and how to add telesales to improve sales force productivity. Should Centra concentrate on the enterprise customer and exclude small and mid-size
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Case 4.2 Comptronix Corporation identifying inherent risk and control risk factors Mark S. Beasley Frank A. Buckless Steven M. Glover Douglas F. Prawitt it was 9:30 A.M. on a monday morning when the call came through. "hi dr mitchell‚ do you have a minute? "sure" the professor replied "i am on of your former students‚ but if you don ’t mind‚ i would prefer to remain anymous. i think it is best for both us if i not reveal my name or my company to you. i am concerned that the
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Analysis of the Internet Software and Services Industry BE 530 Course Project Winter 2012 Tingting Xu Introduction The industry I have chosen for this project is the Internet Software & Services. Companies in the Internet Software and Services Industry develop and market internet software and provide internet services including online databases and interactive services‚ web address registration services‚ database construction‚ and internet design services‚ to name a few Information
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SOFTWARE ENGINEERING PROJECT – I INTRODUCTION: The goal of this paper is to analyze about three major software projects namely • The London Ambulance System • The Virtual Case File • The Automatic Baggage System By analyzing these software projects and the software engineering principles followed‚ the key factors responsible for the software projects failure can be understood. Each of these projects has failed miserable
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Ranbaxy’s criminal guilty plea and $500 million in fines and penalties has brought back the spotlight on corporate governance. The criminal case focused on sales in the US market. However‚ if media reports are to be believed‚ Ranbaxy committed systemic fraud in its worldwide regulatory filings. The US case dates back to the year 2004. This is the initial year when the Corporate Governance Code‚ which was issued by Sebi in the year 2000‚ was made mandatory. Therefore‚ it is quite likely that many
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Bibliography: Sources of theories: Kotler Philip & Keller Kevin Lane‚ 2006‚ MArketing Management 12th edition‚ New Jersey
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Cervus Equipment Corporation‚ was found in the 1990s to manages and consolidate farm equipment dealerships. It is based in Calgary‚ Alberta. It is in partnership with original equipment manufacturers and has branched out into the construction and long haul manufacturing industries. It has also increased its geographic foot print by moving into New Zealand and Australia. The company has successfully grown through acquisition‚ and has grown its revenue from $56 million to $979 in a pace of 11 years
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MARKETING ENGINEERING FOR EXCEL • CASE • VERSION 2.0.2 Case Forte Hotel Design By Gary L. Lilien and Arvind Rangaswamy 1. Before beginning any case‚ you should familiarize yourself with the model being used. Marketing Engineering for Excel comes with tutorials that demonstrate the capability of each model. The tutorial can be found under each model within the ME►XL menu after starting Excel. These tutorials are designed to work with our OfficeStar examples which are
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SOFTWARE ENGINEERING Assignment 1 2004272 The acronym CASE stands for Computer – Aided Software Engineering which covers a wide range of different types of programs that are used to support software process activities. Software systems which are intended to provide automated support for software process activities. CASE systems are often used for method support. CASE tools are software systems that are designed to support routine activities in the software process such as editing design
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The Fraunhofer IESE Series on Software Engineering The Fraunhofer IESE Series on Software Engineering Albert Endres & Dieter Rombach ‘giving the reader a proven basis for engineering complex software systems’ A Handbook of Software and Systems Engineering Empirical Observations‚ Laws and Theories The book is structured around the software development lifecycle. It begins with requirements definition and goes on to maintenance and withdrawal. In different process models‚ these
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