UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS General Certificate of Education Ordinary Level *6812647732* BUSINESS STUDIES Paper 2 Candidates answer on the Question Paper. Additional Materials: Insert 7115/23 May/June 2010 1 hour 45 minutes READ THESE INSTRUCTIONS FIRST Write your Centre number‚ candidate number and name on all the work you hand in. Write in dark blue or black pen. Do not use staples‚ paper clips‚ highlighters‚ glue or correction fluid. DO NOT WRITE IN ANY BARCODES
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What Is Computer Software? When you think of a computer imagine a machine made of two parts. The first part is the computer hardware‚ the physical parts of the computer that you can actually touch. Some examples of hardware are disks‚ monitors‚ boards‚ chips‚ etc. Hardware does all of the physical work of the computer‚ from memory storage to display. The second part‚ what we call “computer software”‚ acts as the brain of the computer‚ telling the hardware what to do and when and how to do it
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Strategic Marketing Case Study New Directions Plc. Introduction: The case is based on the growth and decline of a high street fashion chain founded in the late 1950 ’s having a extensive distribution network (490stores) within Britain. It refers to the developments & changes taken place during a period of 13years where the company has gone through an acquisition and change of Management after 9years of explosive growth within the industry. Whereas it is understandable that the Company should
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Case #2 Summary (F-Secure Corporation) Overview of the Case Case #2 describes the development of a business model based on "software as a service" (SaaS) for security solution distributed through Internet Service Providers (ISPs). F-Secure disruptively entered a mature business with dominant players by executing an innovative new service model. The case describes the challenges involved in developing and executing the new service model‚ and offers us the opportunities to discuss the evolving challenges
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• What is the decision making process for Metabical? ◦ Who is involved? ◦ What role do they play? ◦ What are the stages in the process? In the launch of Metabical for the US market‚ several marketing decisions need to be made to bring a viable product into the market to maximize market penetration and gross margins over the PLC and to best serve the needs of the customers The players are • Health Care Professionals ◦ Will prescribe Metabical to their patients ◦ Can influence Insurance Companies
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Hardware and Software Paper Shanta Leonard CIS/205 August 19‚ 2010 Steven Hultgren‚ PHP Hardware and Software The combination of the hardware and software components used by an organization determines that organizations failure or success. The hardware and software that an organization decides to implement should assimilate throughout the company and be easily transformed and understood. The organization that I will discuss within this paper is within the Health care Organization
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careers. The careers I have in mind are being a Foreign Service officer or being a software engineer. I know in my career paper I indicated a preference towards becoming a Foreign Service officer‚ particularly one involved in economic affairs‚ as it fits my major better. However‚ I’ve always held an interest in computer and software design and programming and my interests would also be served by becoming a software engineer. My goal is to find the career that suits me better than the other career
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Problem Identification Even though Kao Corporations high accomplishments in Japan and South-East Asia markets‚ it still encounters difficulties in expanding into foreign markets especially beyond South-East Asia. Expanding into foreign market refers to a company expanding its business to a new territory‚ location or country. This problem arose mainly due to the fact that they are not ready to expand into the foreign market and there are too many strong competitors. Expanding into new markets require
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The MetalWorks Corporation A Network Configuration Project Using LogicNetPlus Software1 THE BUSINESS PROBLEM MetalWorks is a company that produces and distributes steel file cabinets and lockable steel storage boxes‚ known in the Industry as safety boxes. Currently the company runs two manufacturing facilities‚ one located in Des Moines‚ Iowa which manufactures both products and the other located in Dover‚ Delaware that produces just the file cabinets. These two facilities serve all of the approximately
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Intro to Marketing 10/15/11 The iPod Takeover: A Marketing Analysis When Apple introduced the iPod they produced something much more than an MP3 player‚ they produced a machine that had changed the music industry forever. Any machine that plays back mp3 files is known as an mp3 player‚ but while there are hundreds of different ones on the market‚ people refer to all of them as “iPods.” iPod is now a household name just like microwave‚ vacuum‚ and television; a direct result of the marketing brilliance
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