external business environment influence marketing strategies and outcomes The airline business is an industry that is competitive and unique‚ focussing on consumer choice and the responsiveness of airlines to changes in the external business environment. For any airline‚ this environment can be very complex as it is ‘hard for them to fully understand and impossible for them to fully control’ (The Times‚ n.d. p1). Virgin Atlantic is an international airline that is based in the UK. It was started
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THE COMPETITIVE ENVIRONMENT OF VIRGIN ATLANTIC AIRWAYS Introduction The Virgin Atlantic Airways is a UK-based private international airline that started operation in 1982. Flying up to 20 destinations in North America‚ Asia and Africa‚ it is 51% owned by Virgin Group and 49% owned by Singapore Airlines (Wikipedia). It competes with other local and international airlines including British Airways‚ the biggest and leading in UK. In 2005‚ it posted $2.5B in sales and $40M net income
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Jet Star‚ the new low cost carrier‚ in 2004. Secondly‚ this paper will critically analyze the revenue and profit performance of Qantas’s domestic airline against its main competitor Virgin Blue in 2010‚ 2011‚ and 2012. Annual report for each organization will be used to support this statement‚ and also used to determine whether Qantas’s domestic airline was an acquisition of future growth potential. Thirdly‚ the CEO report within its annual report will be analyzed attentively. Fourthly‚ this essay
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Virgin Australia Airline Report Report on external environment and management functions Taffy Ghozali‚ Hafizhah Chandra Executive Summary The purpose of this report is to examine Virgin Blue’s external environment followed by its impacts to the organization as well as how management functions could help overcome the external environment for the organization to compete properly in the domestic airline market. Virgin Australia is Australia’s second largest domestic airline‚ commenced in
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Delta Blue Airlines Delta Blue Airlines operates a commuter flight between Charlotte and Philadelphia. The plane holds 30 passengers in Economy and 6 passengers in First Class. The airline makes a $100 profit on each passenger in Economy and $200 per passenger in First Class on the flight. When Delta Blue takes 30 Economy reservations and 6 First Class for the flight‚ experience has shown that on average‚ two passengers do not show up for each class. As a result‚ Delta Blue is averaging 28 Economy
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Virgin background Virgin is an international investment group that operates in over 34 countries and that employs around 50‚000 people in about 400 companies worldwide. Its product ranges from mobile services to travel‚ finance services‚ music and many many more. It was funded in 1970 by Sir Richard Branson who started the company by selling cut price records by post through his Virgin Mail Order business. The company expended really quickly and is now a well-recognized and trusted brand all around
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5/6/2011 S23220059 | Ken Koh Cong Kang | JETSTAR AIRWAYS | MCD 2050 Marketing Major Assignment | Table of Contents Executive Summary3 1. Introduction4 1.1Purpose of Report4 1.2 Background of Jetstar4 1.3 Segmentation5 1.4 Plan of Report5 2. Discussion6 2.1 Product Category6 2.2 Major Competitors6 2.3 Brand Package and Label7 2.3.1 Brand7 2.3.2 Package8 2.3.1 Label9 2.4 Target Segments10 2.5 Needs and Wants11 3. Conclusion13 4. Recommendations14 5. Reference List15
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environment for the Australian Airline industry with particular emphasis on the task and general environment followed by analysis and findings of Jetstar Airways business-level strategy focusing on the airline’s competitive advantage. Upon concluding the research for the task environment‚ the main forces shaping the Australian Airline industry was the cost of fuel‚ this being such a key factor because it make s up such a big bulk of the expenses incurred by airlines and the subsequent increased competition
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TITTLE: ‘‘THE AIRLINE INDUSTRY’’ (VIRGIN ATLANTIC AIRLINES) Contents 1) Introduction to airline industry 2) Drivers of globalisation using yip’s model 2.1 Market globalisation 2.2 Cost globalisation 2.3 Globalisation of government policies 2.4 Globalisation of competition 3) Localisation- arguments against globalisation 4) Pestle Analysis 5) Porter’s 5 forces analysis and their application to Airline industry 5.1 Rivalry amongst Existing Firms 5.2 Threat of substitution 5.3 Threat
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into the new millennium (A CASE STUDY) Table of Contents 1. Analysis Question ……………………………………………………..……………..... 3 2. Introduction ………………………………………………………………………….... 3 2.1 Company Overview ……..………………………………………………… 3 2.2 Company Perspectives …………………….………………………………. 4 2.3 Virgin’s Business Model …………………………………………………... 4 2.4 Virgin’s Corporate Strategy …………………….………………………..... 5 3. Case Study Analysis: The House That Branson Built: Virgin’s Entry Into The New Millennium
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