loom over you like giant beast‚ cascading you and your entire car in a shadow as it rides by. Certain towns‚ shops‚ or cultures can only be found on blue highways‚ roads written in blue on a map‚ these highways can take you somewhere you have never been before. "Driving on blue highways pull you back in time. You look around‚ and it is America in
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American Airlines Marketing cases AMERICAN AIRLINES 1. Issues 2. American Airlines’ objectives 3. The airline industry 4. Market 5. Consumer needs 6. Brand image 7. Distribution system 8. Pricing 9. Marketing related strategies 10. Assumptions and risks 1- Issues The main issue of this case is the lack of profits of the airline industry‚ an industry that should be more than profitable due to the large amount of customers‚ the necessity of using airlines’ services and the high prices charged by most
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airport services provider DNATA (the Dubai National Air Transport Association) and Emirates Airlines. Owned by the government of Dubai and based at the busiest airport in the Middle East‚ Emirates has flourished under the sheikdom’s ’wide open skies’ policy‚ in spite of the restrictions placed on it by other countries. The airline‚ renowned for its luxurious in-flight service‚ was unique among long-haul airlines in that it had not joined a global alliance such as the Star Alliance or oneworld by the
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has never been more important for an airline to have the right public image. If the national flag and perhaps a catchy logo on planes‚ counters and ticket covers were sufficient in the olden days‚ today branding is a science of its own. Half a dozen branding agencies‚ most of them based in London and the USA‚ are fighting not just on behalf of toothpaste or cars but‚ with dogged determination‚ in the aviation industry over budgets worth millions. "The airlines are much more conscious today that branding
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Southwest Airlines 2008 Introduction : While the airline industry in the USA has not made thriving financial headlines‚ Southwest Airlines has emerged as a successful organization. It has been able to make profit consistently and has sustained itself through difficult situations like recession‚ energy crisis‚ and September 11 terrorist attacks. Problem Statement : The problem under consideration here is: How can Southwest Airlines achieve a sustainable growth in future in spite of increasing
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The Island of the Blue Dolphins is about a 12-year-old Ghalas-at Indian girl named Karana who was stranded on the Island of the Blue Dolphins and what she did to survive. The story starts out with a visit to the island by Captain Orlov and the Aleuts who came to the island to hunt otters so they can sell the pelts. Captain Orlov makes a deal with Chief Chowig the leader of the Ghalas-ats to give the tribe half of the pelts they collected; however‚ Captain Orlov reneges on the deal. A fight breaks
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tried in a different way: I went to YouTube and looked for someone reading out loud The Weary Blues. Then I founded Langston Hughes reciting this precise poem‚ accompanied by a jazz band. Immediately I felt transported to 1958‚ seated in the front row of the theater‚ felling a mix of rhythm and depression in the air. Then‚ sitting in a stool in front of me‚ Langston Hughes starts to recite his "Weary Blues". In the way that Langston recited the poem‚ seems for me more like a song‚ the arranged of
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Introduction Singapore Airlines (SIA) was created in 1972 and was fully state owned. The company expanded rapidly‚ and with a strategy of concentrating on customer needs by providing exceptional in-flight service‚ the airline quickly became a noteworthy competitor in the market. During its formative period in the 1970s‚ SIA developed all the hallmarks that made it one of the most successful and consistently profitable airlines in the world. Through a constant investment in personnel skills and
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Deconstruction of a Static Image The image that I have chosen to deconstruct is of a TV series called Blue Bloods. When you first look at the image you can see three people standing; one standing to the side and two facing us. If you look closer towards the bottom there’s a reflection of New York City. This could be the setting of the series. They use quite dark colours but we will get into more detail later. In this advertisement the first element that caught my eye were the three characters
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Malaysia Airline System (MAS) is one of the Government Linked Companies in Malaysia. For the past three years‚ MAS has been undergone dramatic changes that turnaround the position of the company inside the competitive and ever challenging airline industry. From its lowest and disastrous experience in 2005 to achieving success within 2 years as well as bracing the impact of global economic crisis in past two years. The purpose of this report is to analyze MAS key competitive position and its strategic
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