COMPARATIVE OF CONSUMER SATISFACTION BETWEEN AIRTEL 1 AND VODAFONE CONSUMER A consumer is an individual who purchase or has the capacity to purchase goods and services offered for sale by marketing institutions in order to satisfy personal or household needs‚ wants or desires. According to a statement made by Mahatma Gandhi‚ ‘consumer refers to the following‚ “A consumer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an outsider
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Marketing strategy is a key part of overall corporate strategy‚ which is concerned with developing plans for finding out what customers want and then efficiently meeting their requirements. Vodafone’s marketing first aim in Romania is to retain market leadership on revenue per customer‚ network quality and customer satisfaction. Also one of their key goals is to recover the first place in terms of number of users and revenue. Vodafone’s strategy is customer focused and product led; the company is
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Vodafone India Sales and Distribution [Type the document subtitle] Varun Vivek (11BSPHH010935) Karan Ganju (11BSPHH010381) Vidhi Sharma (11BSPHH010944) Vidhi Saigal (11BSPHH010943) Introduction Industry Profile India’s telecommunication network is the third largest in the world and the second largest among the emerging economies of Asia on the basis of its customer base and it has one of the lowest tariffs in the world enabled by the hyper-competition in its market. Major sectors of
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| | | MANAGING MARKETING Assessment 2009/10 Gavalas Christos Athens 2010 Vodafone Greece Vodafone Greece was established in Greece in 1992 – under the trade name Panafon – with the participation of Vodafone Group Plc.‚ France Telecom‚ Intracom and Data Bank‚ and was officially renamed to Vodafone in January 2002. In December 1998‚ the company listed its shares in the Athens and London stock exchange‚ while in July 2004 it de-listed from ATHEX. Vodafone Group Plc. is the company’s
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Vodafone In today’s times it is impossible to imagine a world without the use of cellular phones. Mobile or Cellular phones have today gone from being just a prestige buy for some to becoming one of the most essential things that we need in everyday life. But what would mobile phones be without the network service provider? The answer to that question is absolutely no where. They could be used to play games‚ store numbers may be even take photographs but without the service providers they would
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Introduction: Vodafone Vodafone is a total communications provider‚ offering customers voice‚ data‚ and 3G broadband and fixed internet. Since its inception in 1998‚ the company has drawn on the global strength of Vodafone Group as well as its own in-house research and development of innovative products tailored specifically for the Egyptian mobile market. The pioneering spirit of Vodafone Egypt’s corporate structure has allowed the company to continue investing in its network services and
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Bharti Airtel has been divided into distinct business units‚ as follows: The Mobile Services division is probably the most valuable division of Bharti Airtel. Airtel offers GSM mobile services in all the 23-telecom circles of India and is the largest mobile service provider in the country‚ based on the number of customers. It provides numerous value added services such as mobile apps‚ hello tunes‚ m-commerce‚ wireless internet etc. The Airtel Telemedia Services division provides high speed broadband
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Measuring the success of the strategy Vodafone’s sponsorship deal with Manchester United costs Vodafone £30 million over a four year period. Vodafone clearly has to evaluate the effectiveness of this partnership in terms of its own marketing objectives. It does so in four ways: • General awareness is measured through consumer research. For example‚ consumers may be asked questions such as "Did you know that Vodafone sponsors Manchester United?" • The impact of phones and accessories is measured
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ON COMPARATIVE ANALYSIS OF VODAFONE AND AIRTEL SERVICES IN PUNE REGION BY SHRIKANT HAWA SUBMITTED TO UNIVERSITY OF PUNE IN PARTIAL FULFILLMENT OF BACHELORS OF BUSINESS ADMINISTRATION INDIRA COLLEGE OF COMMERCE & SCIENCE PUNE (2005-2008) CERTIFICATE We hereby certify that Mr. Shrikant Hawa is a bonafide student of our institution passing out course of Bachelor of Business Administration from University of Pune for the year 2007-2008 with specialization in Marketing. The project title “Comparative
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CLUE Case Study Bharti Airtel Rural Strategy Connected Life Experiences on the Move EXECUTIVE SUMMARY COMPANY PROFILE Bharti Airtel Limited is one of Asia’s leading integrated telecom services providers with operations in 19 countries across Asia and Africa. The company is structured into four strategic business units: mobile‚ telemedia‚ enterprise‚ and digital TV. The mobile business offers services in India‚ Sri Lanka‚ and Bangladesh. COMPANY HISTORY Bharti Airtel was established as Bharti
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