CRM at AIRTEL Assignment #1 GBMP 508-01 2010 Submitted to: JAMES EVERARD Submitted By: Smiley Smiley(810-272-591) 10/13/2010 CUSTOMER RELATIONSHIP MANAGEMENT AT AIRTEL About the Company Airtel comes from Bharti Airtel Limited‚ one of Asia’s leading integrated telecom services providers with operations in India and Sri Lanka. Bharti Airtel since its inception has been at the forefront of technology and has pioneered several innovations in the telecom sector. Airtel is third largest
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Marketing Strategy Edgardo Rivera-Castro Keiser University Dr. John Fitzgerald DBA 750 04/29/2013 Abstract Marketing is one of the most important aspects in industry today. However it all depends of the attributes that the leaders of those organizations have in order to create a good marketing strategy that will be beneficial for the organization. The challenge is to create a plan that will be well marketed and customers will receive the strategies. Marketing is all about strategies form
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satisfaction as their mission. The objective for the company is to become the worldwide well known household appliance brands. Basically‚ Pensonic target on the niche market. They mainly focus on one product line which is home appliances. The marketing mix is the most fundamental elements that needed to operate a company. Pensonic introduce a green product which is a mini portable fridge need to consider all the factors in term of the quality‚ safety‚ design‚ packaging and so on. After a new green
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Chapter 1 an overview of marketing Two facets of marketing: 1. A philosophy‚ an attitude‚ a perspective‚ or a management orientation that stresses customer satisfaction. 2. Marketing is an organization function and a set of processes used to implement this philosophy. American Marketing Association Definition of Marketing Marketing is the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers‚ clients‚ partners
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to persuade buyers to purchase from them. Thus‚ affecting the customers attitude and behavior. II.Statement of the Problem 1. What are the promotional strategies used by Jollibee? 2. How can the promotional strategies affect the sales of Jollibee? 3. What are the perceptions of the customers concerning the promotional strategies of Jollibee? III.Significance of the Study This study will be a significant endeavor especially to the Jollibee for they will be able to identify and fulfill
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Background of Vodafone 3 4. Theoretical review 4 4.1 PESTE Analysis 4 4.1.1 Political forces 4 4.1.2 Economic forces 4 4.1.3 Technological forces 4 4.1.4 Social forces 5 4.1.5 Environmental forces 5 4.2 SWOT Analysis 5 4.2.1 Strengths 5 4.2.2 Weakness 5 4.2.3 Opportunities 5 4.2.4 Threats 6 5. The analysis of Vodafone 6 5.1 The analysis of Vodafone based upon the PESTE framework 6 5.1.1 Political forces on Vodafone 6 5.1.2 Economic forces on Vodafone 6 5.1.3 Technological
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(In Million) Fixed 929.37 Mobile 31.53 Total 960.9 • 3. Introduction Group Company Wise % MarketShare (Subscribers) as of July 2012 Operator Wise % Growth as of July 2012 1% 1% 0% 6% Airtel 0 Vodafone 0.80% 0.78% 10% 28% 0 0.39% 0.43% IDEA 0.000% 0 BSNL Videocon MTNL Loop IDEA Uninor Vodafone Aircel Airtel BSNL 014% Aircel 0 -1.69% Uninor 0 -2.37% 0 Videocon 0 MTNL -4.92% 23% 17% 0 Loop 0 0 -7.50% • (4. Introduction With the connections now growing at a faster pace in rural areas as compared
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1.0 Introduction According to Kotler and Armstrong (2004)‚ marketing is a social and managerial process whereby individuals and groups obtain what they need and want through creating as well as exchanging products and values with other people. However‚ marketing strategy is defined as a process that can allow a corporation to essence its resources on the best business opportunities. The organization has goals and objectives to increase sales and achieve a certain supportable competitive
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HUMAN RESOURCE MANAGEMENT HUMAN RESOURCE MANAGEMENT HUMAN RESOURCE MANAGEMENT HUMAN RESOURCE MANAGEMENT HUMAN RESOURCE MANAGEMENT www.ibscdc.org 1 On-Site Medical Clinics: Perks or Productivity Boosters? This case study helps in analysing how companies can derive benefits from a mandatory cost to enhance savings. The case also helps in understanding the importance of On-Site clinics in the era of exorbitant medical costs‚ ever escalating healthcare-related expenses of the employees and
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comfortable by providing the best grocery value to customers. Cub views consumers as the driving force behind the business goals and strategies. Cub continues to offer the premier value for consumers ’ dollars. All of the business units and operations teams consistently work to identify and support business initiatives that are environmentally-friendly‚ ranging from promoting customer involvement in the company ’s recycling programs to further reduce energy usage in stores and offices. Cub Foods also
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