technology and international marketing are working very closely; information technology innovations is improving marketing process and the way we interact with the customers. So thanks to information technology markters now have more information about customers and they can reach them easily due to data bases. Also information technology has changed the competitive environment‚ consumers have more information about competitive offering‚ also thanks to internet a new way of marketing has emerged and new
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Explanation of what a marketing audit is: The purpose of a marketing audit is to review and appraise existing marketing activities and to look at the way the marketing is planned and managed‚ giving the opportunity for a systematic examination of each element of the organisations current marketing activity and achievements‚ and to objectively evaluate the effectiveness of the organisations investment in marketing. The marketing audit assists in the evaluation of the whole marketing activity‚ and provides
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UNDERSTANDING & APPLICATIO N OF MARKETING AUDIT Th e R e port Pr epa re d b y‚ CM /20 05/ 183 L. H. S. R a nat hun ga Su bj ec t: St rat eg ic Ma rk et in g Ma na ge men t (B MKT 3 2054 ) Le ct ur er: Mr . Aj it h P. Med is nd Se me ste r: 3rd Ye a r 2nd Se me ste r‚ 2 009 Department of Marketing Management University of Kelaniya ACKNOW LEDG EMENT This assignment was prepared for the purpose of getting the understanding about marketing audit and its important part is concerned. I’m
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1. Marketing environment audit : Macro : economic GDP Nominal: $1.449 trillion (2014)‚ GDP growth 2.1% (2012) GDP per capita $32‚020 (PPP‚ 2012) inflation (CPI) 1.1%‚ Jan 2014 Unemployment 3% demographic Population 50.95 million (South Korea) (2012)‚ Population Increase Rate 0.45% (2012)‚ Median Age 38.9 years (2012)lifestyles : Nighttime marketing is designed to meet the changing needs of our customers. People are much busier now‚ and they need products and services at all hours. political Tax levels
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A marketing audit is not unlike a financial audit in that it helps the organisations to examine progress or lack of process towards the goals. A marketing audit is an evaluation of the marketing within an organisation to see if their strategies in place are effective within the marketing environment. There is an “internal and external” form of audits. The internal audit assists with considering the effectiveness of the marketing strategies in place at the time of the audit. The “external” audit
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What is a marketing audit? A marketing audit is a detailed analysis of the elements that constitute or influence a company’s efforts to profitably market its products- today and in future when both market and products may undergo radical change (John‚ Alexander‚ & Theodore‚ 1969). The marketing audit helps to understand the fundamentals of a company’s marketing planning process. Auditing is not only conducted not only at the planning stage and also conducted during various stages until the implementation
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Walt Disney Corporation Marketing Audit Max McKay Sabrina Coady Henrik Oiseth Principles of Marketing 308 Professor Simpson November 14‚ 2006 Walt Disney Corporation Founded in 1923‚ the Walt Disney Company has predicated itself as the world’s best in the family entertainment business. After 80 years in the business‚ who could argue with that statement? Today‚ Walt Disney Corporation dominates the market of family entertainment. An unparalleled experience is the direct affect
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Marketing Audit Approach Sushil Kumar July 17‚ 2006 Marketing Audit Approach "A marketing audit is a comprehensive‚ systematic examination of a company’s marketing organization‚ strategies‚ tactics‚ objectives‚ and activities. A marketing audit enables senior management to discover the organization’s strengths and weaknesses in relation to opportunities and threats it faces in the marketplace‚ and pinpoint more effective uses for the available marketing resources" (Willson‚ 2003). "Half
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KIN 481 Marketing Audit Paper- PRCL Vancouver Introduction As time goes on our society has begun to accept people for who they are and put less emphasis on race‚ gender and sexual orientation. The sport market has opened up to the homosexual community even though from a “national survey done by NBC reported 61% of people stated homosexuality should not be accepted yet 86% of people agreed that it is okay for male athletes to participate in sports even if they
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Marketing Audit Report ____________________________________________________________ ____________ Cover Page ____________________________________________________________ ____________ Ashwin S. 1 Marketing Audit Report ____________________________________________________________ ____________ Executive Summary Because many surprises occur during the implementation of marketing plans‚ the marketing department must practice constant marketing control. Marketing control involves
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