MKT 307 Wednesday‚ January 16‚ 2008 Retail can occur in more than just a store (i.e.‚ Doctor’s Office‚ Hair Salon‚ etc.) As long as there is a monetary transaction; can be tangible or IN-tangible What is RETAILING? RETAILING is a set of business activities that adds value to the products and services sold to consumers for their personal or family use. A RETAILER is a business that sells products and/or services to consumers por personal or family use. THE CHANNEL OF DISTRIBUTION
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Assignment TMA 2 Tutor Marked Assessment 2 Retail marketing Title and contents page Executive summary 1. Nature of retail business 2. Potential customers 3. Objectives of communication plan and key messages 4. Communication tools 5. Media References TGF part 2 Executive summary This report examines the business and its marketing communications. I have done this buy explaining
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1. Marketing environment audit : Macro : economic GDP Nominal: $1.449 trillion (2014)‚ GDP growth 2.1% (2012) GDP per capita $32‚020 (PPP‚ 2012) inflation (CPI) 1.1%‚ Jan 2014 Unemployment 3% demographic Population 50.95 million (South Korea) (2012)‚ Population Increase Rate 0.45% (2012)‚ Median Age 38.9 years (2012)lifestyles : Nighttime marketing is designed to meet the changing needs of our customers. People are much busier now‚ and they need products and services at all hours. political Tax levels
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Explanation of what a marketing audit is: The purpose of a marketing audit is to review and appraise existing marketing activities and to look at the way the marketing is planned and managed‚ giving the opportunity for a systematic examination of each element of the organisations current marketing activity and achievements‚ and to objectively evaluate the effectiveness of the organisations investment in marketing. The marketing audit assists in the evaluation of the whole marketing activity‚ and provides
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TABLE OF CONTENTS INTRODUCTION 2. DESIGN AND LAYOUT OF ECOLAND 2.1 Ecoland Name‚ Headline‚ Logo 2.2 Ecoland Retail Sector 2.3 Ecoland Store Design and Layout 3. ECOLAND MARKETING: MACRO ENVIRONMENT AUDIT 3.1 Ecoland PEEST Analysis 3.2 Ecoland Competitive Environment Audit 4. ECOLAND MARKETING: MICRO ENVIRONMENT AUDIT 4.1 Market Segmentation 4.2 Porter ’s 5 Forces – The Operating Environment 5. FINANCIAL STRATEGY for ECOLAND 5.1 Financial statement 5.2 Break-even analysis 5.3 Financial
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UNDERSTANDING & APPLICATIO N OF MARKETING AUDIT Th e R e port Pr epa re d b y‚ CM /20 05/ 183 L. H. S. R a nat hun ga Su bj ec t: St rat eg ic Ma rk et in g Ma na ge men t (B MKT 3 2054 ) Le ct ur er: Mr . Aj it h P. Med is nd Se me ste r: 3rd Ye a r 2nd Se me ste r‚ 2 009 Department of Marketing Management University of Kelaniya ACKNOW LEDG EMENT This assignment was prepared for the purpose of getting the understanding about marketing audit and its important part is concerned. I’m
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What is a marketing audit? A marketing audit is a detailed analysis of the elements that constitute or influence a company’s efforts to profitably market its products- today and in future when both market and products may undergo radical change (John‚ Alexander‚ & Theodore‚ 1969). The marketing audit helps to understand the fundamentals of a company’s marketing planning process. Auditing is not only conducted not only at the planning stage and also conducted during various stages until the implementation
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INCON13-MKT-037 Retail Fish Marketing Management Dr. Sharmishtha Matkar Associate Professor‚ Fergusson college‚ Pune – 4 Anil K. Jadhao M. A. (Economics) Fergusson college‚ Pune – 4 Abstract: In this article‚ the researchers have made an attempt to probe deeper into the marketing management of fish in India with reference to Pune district fish market. India is the second largest producer of fish in the world after China‚ contributing to 5.5 percent of global fish production1. The total fish production
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CHALLENGES IN MARKETING ACTIVITIES OF MODERN RETAIL STORE Submitted By: Dipika Raheja Roll No. 4 Exec. PGDM (2012-13) AGENDA 1. Retail 2. Traditional Retail v/s Modern Retail 3. Marketing Strategy & Implementation in a Retail Store a. Meaning and concepts of marketing b. Integrated Marketing Communication of retail c. Opportunities in marketing activities of Modern Retail 4. Challenges in marketing activities of Modern Retail
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Commerce Department‚ LOYOLA COLLEGE Retail Management 1. Introduction 1.1 Retail Retail is the process of selling consumer goods and/or services to customers through multiple channels of distribution to earn a profit. Demand is created through diverse target markets and promotional tactics‚ satisfying consumers’ wants and needs through a lean supply chain. 1.2 Retailing Commercial transaction in which a buyer intends to consume the good or service through personal‚ family‚ or household us
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