"Marketing audit of nokia mobiles" Essays and Research Papers

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    Rabia Siddiqui Date: 23rd Mar 2015 Mission Statement of Nokia: Nokia Corporation defines its mission to connect people through mobile phone technology and quotes its mission statement as follows; “Our strategic intent is to build great mobile products our job is to enable billions of people everywhere to get connected.” Operations Management Mission of Nokia:   Nokia Goals and objectives in the market are as follows: To build great mobile products. To help people feel near to what matters to them

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    NOKIA History of NOKIA The name NOKIA comes after the Nokia River in southern Finland‚ next to which the original Nokia wood pulp mill was located. The first Nokia century began with Fredrik Idestam ’s paper mill on the banks of the Nokianvirta river. Between 1865 and 1967‚ the company would become a major industrial force; but it took a merger with a cable company and a rubber firm to set the new Nokia Corporation on the path to electronic. In 1967‚ all 3 companies merged-up to form the NOKIA

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    Nokia Failed Reason

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    did Nokia fail in Indian market? 1. Lession from the Corporate http://books.google.com.au/books?id=yPC5BAAAQBAJ&pg=PA339&lpg=PA339&dq=how+nokia+failed+to+connect+indian+market&source=bl&ots=M1GR8b7x_k&sig=VpqxqvlcvJ7Jb6Dgiq6tCqcEk9E&hl=en&sa=X&ei=nB5nVMaLK8O4mwWr64LgDw&ved=0CCsQ6AEwAjgK#v=onepage&q=how%20nokia%20failed%20to%20connect%20indian%20market&f=false Nokia vs Micromax (Developmental (NPD)‚ Distribution‚ and Price Flexibility): Although Nokia is still a major player of Indian mobile handset

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    Nokia External Analysis

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    customers fall into any logical groups based on needs‚ motivations‚ or characteristics? Please make clear what your answers are based on and state used sources. In the past Nokia customers are consist of high-end‚ mid-end‚ and lower-end customers. But when the market was penetrated by IOS from Apple and Android from Google slowly Nokia is losing their market share. Now their biggest customers are rural China‚ Nigeria‚ Kenya and even Norway‚ Poland and New Zealand have boosted Nokia’s market share recently

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    made the decision to purse an instant messaging program based on three factors: the increasing popularity of instant messaging‚ the need for a cost effective way to add frequency to the company ’s traditional marketing communications‚ and the need to prepare the company for online marketing tools (such as e-mail‚ becoming ineffective). Through advanced programming‚ RecipeBuddle is able to instantly recognize and respond appropriately to requests as chicken‚ no garlic. Furthermore‚ RecipeBuddle

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    Samsung Vs Nokia

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    SAMSUNG VS NOKIA Contents : Samsung Nokia Samsung Vs Nokia Quality Strategy Conclusion SAMSUNG Samsung History : Samsung was founded by Lee Byung-chul in 1938 as a trading company.Over the next three decades the group diversified into areas including food processing‚ textiles‚ insurance‚ securities and retail. Samsung entered the electronics industry in the late 1960s and the construction and ship building industries in the mid-1970s‚ these areas would drive its subsequent growth

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    Value Chain Nokia

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    production/operation ( outbound logistics ( sale and marketing ( maintenance Inbound logistics: The firm receive the goods from the supplier and stored them until firm need on production or assembly line. Production: Where goods are manufactured and assembled. Outbound: Goods are finished and ready to send to wholeselers‚ retail sellers or customers. Sale and marketing: The firm try to meet the targeted customers needs with sort of marketing communication‚promotion mix. Maintenance :Different

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    going forward which the company might use to respond to the impacts of globalisation you have identified. Table of Contents 1. Background 1.1 What is Globalization? 1.2 The Importance of Globalization regarding a business 1.3 Nokia - a brief introduction 2. Characteristics and issues influencing Globalisation 3. How globalisation impacts the company 3. 1 Product 3 .2 Logistics 3. 3 Acquisitions 4. Evaluation and recommendations 4.1 Rugman

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    Nokia case study

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    Developing countries like China‚ Bangladesh‚ India and Pakistan has enormous demand potential. 2. Style/ Design of the mobile phones. 3. Expansion of new Threats: 1. China/ Clone phones. 2. Market Position 3. I. Overview Nokia is a Finnish communications and information technologymultinational corporation that is headquartered in Espoo‚ Finland. Its Nokia Solutions and Networks company provides telecommunications network equipment and services‚ while Internet services

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    Nokia Sustainability Report

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    Nokia Corporation is a Finnish multinational communications and information technology organization that originated and is headquartered in Finland. Its main products are mobile phones and portable information technology devices. It also offers Internet services such as games‚ music‚ media‚ messaging‚ applications‚ as well as free map information and navigations tools through its exclusively owned subsidiary Navteq. Nokia also has a joint venture with Siemens‚ and Nokia Siemens Networks‚ a telecommunications

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