GLOBAL MARKETING MANAGEMENT PepsiCo-Lipton Case Brand Re-introduction Avinash Chaturvedi‚147860 4/28/2014 Problem Statement: In a strategic move to expand its market share in ready-to-drink tea market category‚ Pepsi had decided to invest aggressively in its brand-Brisk. The challenge facing the top management of the companyMary Barnard‚ Vice President PepsiCo and Marison Tamaro‚ General Manager‚ Pepsi-Lipton partnership is to choose a suitable advertisement media for Brisk (Social Media
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PepsiCo‚ Incorporated is one of the largest Fortune 500 companies in the world. It got its start as the Pepsi Cola Company in 1898 when a pharmacist from Chinquapin‚ North Carolina. A pharmacist named Caleb Bradham invented the Pepsi Cola soft drink. The soft drink was originally named “Brad’s Drink” but was later renamed “Pepsi-Cola” combining the terms “pepsin” and “cola.” Along with selling the soda concoction the many soda fountains‚ Bradham also bottled and sold the drink in his own stores.
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PROJECT REPORT ON RECRUITMENT AND SELECTION OF PEPSICO (HYDERABAD) Project report submitted in partial fulfillment of the requirement For the award of the degree of MASTERS OF BUSINESS ADMINISTRATION BY Name: N.ARCHANA Register no: 08S11E0004 Project report
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direct and indirect employment 1‚50‚000people (including suppliers and distributors) BEVERAGES Pepsi‚ 7UP‚ Mirinda‚Mt. Dew and DietPepsi HYDRATINGAND NUTRITIONAL BEVERAGES Aquafina ISOTONIC SPORTS DRINKS Gatorade JUICE BASED DRINKS Tropicana100%‚ Tropicana Nectars‚Tropicana Twisters and Slice LOCAL BRANDS Lehar Evervess Soda and DukesLemonade Manufacturer Sponsored Retail Franchisee Pepsi Co licenses bottlers in various markets that buy its syrup concentrate. These bottlers then
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Interim An audit which conducted in between the two annual audits with a view to find out interim profits to enable the company to declare an interim dividend is known as Interim Audit. It is a kind of audit which is conducted between the two periodical or balance sheet audits. Objectives Of Interim Audit 1. To know profit or loss of interim period. 2. To distribute interim dividend. 3. To get loan on the basis of interim account. 4. To get information about the financial position
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which exceeds materiality of $50‚000. c. The auditor should either propose an audit adjustment so that the unadjusted statement amount is less than materiality‚ and/or perform more testing to obtain a better estimate of the population misstatements. The additional testing will likely focus on receivables and inventory because they have the largest estimated misstatements. 9-28 a. The following terms are audit planning decisions requiring professional judgment: Preliminary judgment about materiality
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Gap analysis generally refers to the activity of studying the differences between standards and the delivery of those standards. What role does gap analysis play in the audit process and how is it relevant for successful outcomes in terms of organisational goals. In more specific terms‚ gap analysis can be defined as the technique for determining the steps to be taken in moving from a current state to a desired future-state. This as the name implies is simply the description of the ‘gap’ between
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Fundamental concepts of f/s audit Materiality misstatement of accounting information. is a matter of professional judgment Audit risk The auditor expresses an inappropriate audit opinion when the financial statements are materially misstated‚ Evidence (more than “per discussion with client) Major phrases of audit: Client acceptance/continuance; Preliminary engagement activities; Establish materiality and assess risks; Plan the audit ;Consider and audit internal control; Audit business processes and
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The story of PEPSI In 1899‚ pharmacist Celeb Bradham started the company known as „Brad’s drink” in New Jersey. He discovered new drink in his pharmacy and decides to launch it in the market. At this time‚ he had no registered brand name‚ which turned out to be positive‚ as he soon realized that his company needs another name In 1902 the brand name was registered‚ one year after incorporating „Pepsi Cola Company”. In 1905 Pepsi had first logo change. Than it has been changing several times
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Q1 - What is the relationship between the risk assessment process and the collection of audit evidence? The risk assessment process happens at the very beginning of the engagement and is to determine the level of risk present in the company. The risk assessment phase is when the auditor assess the client’s situation‚ conducts an independence threat analysis and decides whether to accept the client or not. The risk assessment is influenced by various factors such as the degree to which external
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