Some of the departments in HSBC are: · Insurance · Pensions · Sharedealing · Internet Banking · Automated Telephone Banking · Travel Money · Marketing The department that this is focusing on is the marketing department. The goal of the department is to be: "The guardian and custodian of customers ’ interests within the bank" (Marketing in HSBC Bank plc report page 7) This goal shows that the main priority is customer satisfaction. The reason for this is with the growing competition
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BSBMKG514A Implement & monitor marketing activities Assessment Student Name: Introduction and instructions: The assessment for this Unit of Competency consists of three assessment tasks: 1. Case Study Activity – requiring you to review case study scenarios‚ answer related questions 2. Practical Assessment – requiring you to prepare policy and procedure manual. Result: The result of each assessment task will be either ‘Satisfactory’ (S) or ‘Not Satisfactory’ (NS). Once you have satisfactorily
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Introduction – Hotel Industry and Catering The purpose of this report is to evaluate The Felbridge Park Hotel’s marketing capabilities. This family owned business based in Sussex belongs to the UK Hotel Industry. Elements of Hotel Catering are also included in discussion due to the hotel’s restaurant. The recession is the main economic factor affecting this industry. 2009 has been tougher than 2008‚ ‘although there has been an increase in the number of consumers taking UK breaks in 2009 ‚ it is
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Introduction The focus of this report would be to assess the marketing activities of SONY Corporation‚ focusing on one of its particular product which is the Playstation Portable‚ which is also known as PSP for short. Although SONY had released various versions of the PSP‚ however‚ our main focus would be on the original version of the PSP and also some emphasis would be given to PSP Go‚ to elaborate on the current product that SONY is promoting. Through this analysis‚ we hope to discover whether
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As a marketing consultant‚ a report will be conducted to analyse the marketing strategy of an organisation and to identify the alternative marketing strategies to facilitate business growth. Starbucks Starbucks‚ a key performer in the gourmet coffee sector and also in the specialty Eateries industry is segmented in the service industry. Starbucks was first introduced in Seattle‚ Washington USA in 1985‚ and then worldwide. Starbucks specialises in brewed coffee
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“A Modest Proposal” by Jonathan Swift I. Conditions of female beggars II. Suggestions A. Need to find a method with particular qualities 1. Children in arm 2. Children on back 3. Children at mother’s heel B. Need to help infants of poor parents 4. Before One year 5. After one year C. Need to prevent abortions and murders III. Statistics and practical details about 200‚ 000 breeders D. 80‚000 of no
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Marketing Channel Strategy for DAB Inc. By Keneetha Dabney A Marketing Plan Proposal Presented in Partial Completion To Dr. Jackson Marketing Management: MKT 500 Strayer University September 18‚ 2009 Introduction According to Wikipedia‚ “A marketing channel is a set of practices or activities necessary to transfer the ownership of goods‚ and to move goods‚ from the point of production to the point of consumption and‚ as such‚ which consists of all the institutions and all the marketing
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Audit Proposal Zhongle King‚ Rebecca Kiritsy‚ Jo McClain‚ Jared Palmer ACC 542 October 13‚ 2014 Irene Branum Audit Proposal Kudler Fine Foods‚ a Southern California-based upscale specialty food store‚ hopes to expand operations. One step in the expansion is updating the company’s accounting information systems. Kudler’s management decided to enhance the payroll‚ accounts payable‚ account receivable and inventory accounting processes. Team B recommended industry-specific software to automate and
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Marketing audit analysis of BMW. The marketing audit has certain similarities to a financial audit in that it is a review of your existing marketing activities. Carrying out the marketing audit provides the opportunity to review and appraise your whole marketing activity‚ enabling you to assess past and present performance as well as to provide the basis for evaluating possible future courses of action. Because the business environment is constantly changing‚ the marketing audit should be used
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changes within the Nigerian beer market and identify opportunities and challenges for Guinness Nigeria. By examining analysing the macro and micro environment‚ it will demonstrate how this may impact on the organisation and highlight how the new marketing plan
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