sun all year round? Luckily for those of us who don’t live at the beach‚ using an indoor tanning lotion when we tan indoors can help us maintain a beautiful tan all the time. This type of tanning lotion is not to be confused with a bronzer or a sun block. A bronzer works by providing immediate color to the skin‚ while a sun block protects the skin from the harmful effects of the sun. This type of lotion on the other hand‚ works with indoor tanning beds in accelerating the production of melanin in your
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The Body Shop International plc is a global manufacturer and retailer of naturally inspired‚ ethically produced cosmetics products. Founded in the UK in 1976 by Dame Anita Roddick‚ The Body Shop now has over 2‚400 stores in 61 countries‚ with a range of over 1‚200 products. Body Shop has a strict no animal testing policy. In fact The Body Shop is the first international cosmetics brand to be recognized under the Humane Cosmetics Standard for our Against Animal Testing policy. The Body Shop
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Marketing Audit The Body Shop Module Title: Strategic Marketing Management Module Code: MARK 3015 Tutor Name: Qing Ding Jason Bent James Beddow Daniel Burt To Chan 1 Table of Contents Introduction...................................................................................................................3 Environmental Pressures ● Political factors.....................................................................................................4 ● Economical Factors...........
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The Marketing Plan for Tea Tree Concealer (THE BODY SHOP) Module Code/Name: BUS4005 / Marketing Date of Submission: 5th December 2012 ------------------------------------------------- Executive Summary Concealer is very popular and its market growth stable because of concealer is very useful to cover the imperfection on the skin. The Body Shop’s Tea Tree Concealer‚ which launched in 2009‚ is this marketing plan’s character. Tea Tree Concealer is a handy portable stick to conceal
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MARKETING RESEARCH MKTG 2010 Major Project Report Body Image in Three Countries Tutorial group A3 1 CLEO MAGAZINES BODY IMAGE ISSUE DONE BY: STEFQ Research Company Lay Kiet Tam (3102578) Lin Fengfeng (3105718) May Han Thein (3087097) Qiao Zeshen (3121239) Steven Chew (3098449) 2 Content Page 1. Background of the Research Case -------------------------------------------------4 1.1. Purpose of the Research -----------------------------------------------------4 2. Secondary
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The Body Shop Executive Summary The Body Shop Company is an international and global industry that produces beauty and cosmetic products. It started in 26th March 1976 in Brighton by Anita Roddick. After more than 30 years of operations‚ there have been lots of changes and developments in The Body Shop Company‚ which includes the product category‚ the changes from the micro and macro environment‚ and how The Body Shop segments‚ targets‚ and positioned its image and
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of the Study‚ Statement of the Problem‚ Significance of the Study and Scope and Delimitations of the Study. Background of the Study Cosmetics are used for beautification. Cosmetics are substances used to enhance the appearance or odor of human body. Many cosmetic ingredients are selected from nature itself‚ that is‚ they are taken from something found in our environment. They are known as organic substances. Organic substances are or have been a part of a life process‚ hence they contain carbon
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Health products Marketing Plan 2010 Bessen Janine Gabriel Betty Hullar Florence 1 Vision: Green Argile To propose “do-it-yourself healthy product” available for every women. Argan oil 2 Part One Strategic planning 3 Part One I. Analysis of the current situation 4 I.1. Company’s Profile • Created in 1959; franchise system • More than 700 beauty products (make-up‚ face care‚ body care‚ perfume‚ cares for men...) • The company operates Europe‚ Asia and the USA • More than 550 YR centers
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Strategic Marketing Management: The Body Shop UK Organisational Culture The Organisational culture at Body Shop UK‚ is all based on morals and ethics‚ it is not solely concerned with making profits‚ as quoted by the founder of Body Shop "The business of business should not just be about money‚ it should be about responsibility. It should be about public good‚ not private greed." Dame Anita Roddick. Human Rights Activist. Founder of The Body Shop Handy (1993) believed that there are four
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The Marketing Mix & The 4 P’s The Marketing Mix is the company’s “offer” to its target group. The Marketing Mix consists of the so-called 4 P’s when we talk about physical products like the Body Shops products and the 7 Ps when we talk about non-tangible products - services. It is important for a company to mix the 4/7 Ps in a way that will satisfy its target group. Product They company “body shop” sells organically grown body products‚ for the consumer who likes to take care of him or herself
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