Fair Trade Coffee: Ethics‚ Religion‚ and Sustainable Production Global Marketing Management International Summer University 2010- WU‚ Wien Table of Contents Introduction 3 Problem Statement 3 The Fair Trade vision 3 Background: The Fair Trade Foundation 4 Background: Fair Trade Labeling Organization International 4 Fair Trade Mark 4 Fair Trade Pricing 5 The Fair Trade Premium 5 Question 1. Why should Starbucks‚ Kraft‚ and Nestle create ‘ethical supply chains’? 6 Question
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Company case : Southwest Airlines – Waging War in Philly 1. How do Southwest’s marketing objectives and its marketing mix strategy affect its pricing decisions? Answer : Operating under an intensely competitive environment ‚ Southwest Airlines carefully projects its image so customers can differentiate its product form its competitors .. To successfully secure its market position ‚ Southwest needs to be extremely Cost-efficient ‚Southwest has a well defined business model that uses single
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which 65% coffee consumers agreed with the feedback: “I prefer buying Vietnamese brandname” In quarter 1 (2012)‚ instant coffe G7 leaded the share market (40%) and experts predicted Trung Nguyen will stay in the number one position in next few years. According to the NCTT statistic‚ in 2009‚ 49% customers picked Trung Nguyen for daily using. From 2009 – 2011‚ Trung Nguyen was the number one brand-name which the largest market shares (10million/17 million families) in which 65% coffee consumers
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AirAsia was initially launched in 1996 as a full-service regional airline offering slightly cheaper fares than its main competitors. Unable to stimulate the market or attract enough passengers‚ the company was beset with major financial troubles. In 2001‚ Tony Fernandes reinvented the airline to model Southwestern’s no-frills/low cost design and with only three B737 aircrafts was able to quickly create one of the most profitable airlines in the world. Economies of Scale – Economies of scale exist
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Strategic Marketing Case Study New Directions Plc. Introduction: The case is based on the growth and decline of a high street fashion chain founded in the late 1950 ’s having a extensive distribution network (490stores) within Britain. It refers to the developments & changes taken place during a period of 13years where the company has gone through an acquisition and change of Management after 9years of explosive growth within the industry. Whereas it is understandable that the Company should
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a recent case of marketing myopia TUESDAY‚ AUGUST 31‚ 2010 Brand Update : Can Ambassador be saved ? Recently the good old Ambassador was in the news that the brand owners - Hindustan Motors is planning to relaunch /rejuvenate this heritage brand. Both the brand and company is in deep crisis with HM posting losses of Rs 43 crore last year and its networth declining by about 50%. The company plans to relaunch the Amby in a new look and is planning to entrust a design house with the task. The
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Mystic Monk Coffee The Vision The future direction Father Daniel Mary has established for the Carmelite Monks of Wyoming is to expand function by procurring a 500 acre property that will become the new Mount Carmel. This property would be utilized to create a monestary‚ equipped to house 30 monks‚ a Gothic church‚ a covent for Carmelite nuns‚ a retreat for lay visitors and a hermitage. Father Daniel’s vision is to expand the monastery by purchasing the Irma Lake ranch for the list price
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To: Scott Showalter From: Dakota Shoe RE: RedPack Beer Company – Allowance for Bad Debts Based on my analysis of the transcript‚ I believe that RedPack Beer Company should increase its reserve‚ specifically the reserve related to Golden Holdings. Per the discussion with Katie Henson‚ RedPack Beer does not currently maintain a reserve for the outstanding balance of $2‚706.54. Clint Maddox mentioned that RedPack would not let this receivable go uncollected and that a collection agency
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I. Introduction Trung Nguyen coffee serves as the biggest strategic business unit of the entire coffee market. There are other known coffee companies under the enterprise including Dick smith and Murphy. The Trung Nguyen coffee brand is young compared to the enterprise because it came into being in the recent years but the entire enterprise established in the year in the early 90’s. Trung Nguyen coffee brand is international and it has big stores in New Zealand and Australia and each branch containing
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Marketing Management – Assignment No. 2 Topic – Product Pricing (Biopure Case) CASE ANALYSIS for Biopure with respect to Pricing of Oxyglobin Our group analyzed the case and concluded that price of oxyglobin should be determined on perceived value approach. We calculated perceived value from case data and arrived at a price of $181. We are planning to launch it at a price of $175 to Vet so that there is some customer incentive to purchase and at same time‚ there is minimum ‘money left
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