CASE STUDY RAVI SOAP FACTORY COMPANY OVERVIEW PROBLEM DEFINITION: DECLINING SALES VOLUME The company is currently experiencing declining sales volume due to a stiff competition in the market. Customers are switching brands based on television commercials. Since the arrival of cable television in the terai region in 1997 ‚the companies like HLL ‚ Nirma ‚P&G‚Tomco started advertising their products heavily. The products include both detergent powder and detergent cake. HLL was focusing
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Nestle Case study Q.1 A: Impact of Globalization and technology change on Nestle: Globalization means the greater movement of people‚ goods‚ capital and ideas due to increased economic integration which in turn is propelled by increased trade and investment. Pestle analysis is a useful analysis to understand the impact of Globalization on a company. Political analysis: Taken advantage of globalization Nestle considers political stability of a country to build a plant that can operate. Considering
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Case objective There have been many reputated companies which have tried to prove their marks in the Mobile industry. Some failed‚ some remained neutral and few came and prove them above all. Among these few the most noticeable and prominent one is the Micromax. Originally started dealing in rural areas ‚ it now ranks second in the India and 10th worldwide. It entered the Indian market on March 2008 and at that time‚ Nokia‚ Samsung‚ Motorola were the only brands that people knew. Now Micromax has
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Answer Sheet – Marketing Management – EMBA 1st Semester Dec-2014 Student: Shafeeque A Magami Course: One Year Executive MBA Register No: N14NOV/959 Answer-1: Explain Pricing Policy. The policy by which a company determines the wholesale and retail prices for its products or services. Pricing is the manual or automatic process of applying prices to purchase and sales orders‚ based on factors such as: a fixed amount‚ quantity break‚ promotion or sales campaign‚ specific vendor quote‚ price prevailing
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Fall 2014 PPPM 331 Environmental Management On the day of the exam‚ ten of the twenty questions below will be selected for you to select‚ and write‚ on five. Begin each question on a new sheet of the paper provided. 1. What would be the role and responsibility of a sustainability director (environmental manager) in a progressive city and/or a visionary university? -To account for their emissions. To reduce environmental impacts as well as their own operating costs. ~ Minimize the
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least accurate statement about oral presentations? a. Only employees at upper levels find it necessary give persuasive oral presentations. b. Many future business people don’t take opportunities in college to develop speaking skills. c. A recent study shows that the No. 1 predictor of success and upward mobility is how much you enjoy public speaking and how effective you are at it. d. Speaking skills are useful at every career stage. 2. What is the most important part of preparing for a presentation
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Tony Tan Caktiong and his brothers put up a two-branch ice cream parlour in Manila’s commercial districts of Cubao and Quiapo during 1975. It got expanded as they include hot sandwiches‚ burgers‚ and other meals. Their business was successful though it eventually outsold the ice cream product. In January 28‚ 1978‚ Tom Tan and his brothers formed the Jollibee Foods Corporation (JFC). As they made a fast-food outlet‚ they decided to develop an own brand including a mascot‚ a menu that would look
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Grafik Marketing - Case Study Root Cause: Senior managers are not tech savvy‚ and require reverse mentoring by younger employees who have grown up on computers. Analysis: In traditional mentoring‚ a seasoned executive might impart his wisdom on a young up-and-comer about career development or leadership. However‚ a growing phenomenon called reverse mentoring (or reciprocal mentoring) gives entry level‚ often tech savvy employees the chance to school senior executives about business interests
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1. What are the important issues that need to be addressed when conducting marketing research in a foreign country? Cultural differences‚ racial differences‚ climatic differences‚ economic differences‚ religious differences‚ historical differences‚ language differences‚ differences in actual and potential target groups. 2. What are the factors that add to the complexity of international marketing research? Ethnocentrism‚ polycentrism‚ regiocentrism‚ geocentrism. 3. What are the steps
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to live‚ what to avoid‚ what to seek‚ how to get it. We need that guidance not only in isolated cases‚ but in the most fundamental questions in our lives: What kind of person do I want to be? What lifestyle do I want? What purpose or goals should I seek? Ethics is the branch of study dealing with what is the proper course of action for us as humans. It answers the question‚ "What do I do?" It is the study of right‚ wrong‚ good and bad‚ in human endeavors. It is the method by which we categorize our
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