The news channels after dominating the Indian television screens for long are losing ground. There is growing disenchantment with the kind of content that is being telecast‚ and more and more viewers are switching to general entertainment channels (GEC)‚ especially Hindi GECs. Interestingly‚ Doordarshan News‚ which is a state broadcaster‚ is not slipping. It continues to hold on to its number 4 position. PriceWaterhouse Coopers in its study titled Indian Entertainment and Media Outlook 2010 attributes
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defined- “a transparent process of calculating emissions‚ reducing those emissions and offsetting residual emissions –net carbon emissions equal zero” ‚ is very much achievable‚ but there are huge obstacles that need to be overcome if one is to achieve it‚ as large interests wish to keep us dependent on fossil fuels‚ and important policy makers worry about productivity. Some countries are huge produces or investors in fossil fuel. Larger developed countries who are large polluters are therefore
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same end product‚ are done on a much larger scale in industry. The aspects they may differ in are equipment‚ time taken‚ and many other things. In this report I will explain how and why laboratory and industrial scale differ using the example of preparation of aspirin. The first difference is that instead of weighing the 2-hydroxybenzoic acid on scales on a work bench in a beaker as you would in small scale‚ it is easier and safer to weigh it onto scales‚ in a plastic bag on the floor. This is easier
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selling television sets to local residents because reception in the areas was poor. The problem seemed to be the location of the town in a valley and nearly 90 air miles from the Philadelphia television transmitters. Naturally‚ signals could not pass through mountains and clear reception was virtually impossible except on the ridges outside of town. It was frustrating for those who had just purchased an expensive set but not receiving clear transmission. Reasons for poor reception were well-understood
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Q1) How would you interpret the consumer and market data if you were Dana Wheeler? I would first try to see if I could classify the data into various segments. The fashion channel is very popular among women. Hence‚ I would differentiate between the women viewers based on age‚ spending capacity‚ fashion nerdiness‚ etc. These will become subsets of the superset “women viewers”. Once‚ I determine the segments I would look for any noticeable trends in the segments that will prove profitable for the
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Reese’s Distribution channels Introduction Any product or service in the marketplace utilizes distribution channels to reach its customers. Although the manufacturers and services providers can and do provide their goods and services directly‚ utilizing distribution channels multiplies the number of goods and services that reach the marketplace (Advameg‚ Inc‚ 2011). Therefore‚ distribution channels can increase market share and profit margins since these distribution channels help the company’s
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Channels of Communication Types of Communication: Internal and External Need for Internal Communication Organize Decision-making Motivation Morale Reduce labour turnover Reduce abseentism Harmony Channels of Communication • Management can use one or more channels to communicate with his employees and obtain a feedback.Some experts prefer to use the phrase “lines of communication” instead of channels of communication. • We have Upward ‚ Downward‚Vertical‚ and horizontal.
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MM1 CASE STUDY SUMMARY THE FASHION CHANNEL-Introduction 1. The Fashion Channel (TFC) is a cable TV network 2. It was founded in the year 1996. 3. Jared Thomas is the CEO. 4. Experienced constant revenue and profit growth above the industry average. 5. Almost 80mn U.S. households subscribed to cable and satellite TV. 6. In the beginning of 2006‚ the company started facing stiff competition from other networks. 7. In July 2006‚ Dana Wheeler was appointed as VP of TFC. PROBLEMS: TFC was facing
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The Fashion Channel is a well known cable television network dedicated to fashion only. CEO Jared Thomas founded the network in 1996 and had seen constant growth in sales‚ revenue and profit since its beginning. Thomas understands that in order to stay aggressive the company needs to strengthen its competitive position. Thus‚ Thomas hired Dana Wheeler‚ an expert in marketing. Dana needs to prove that her recommendations of spending more than $60 million in national and affiliate advertising‚ promotion
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A SMALL SCALE INDUSTRY The steps involved in starting a small-scale industry are:- • Conduct Market Survey and Study the products as regards their demand in the market. Check whether it is a seasonal product or it has demand throught the year 1. Study similar products available in the market that can be probable competitors. Analyze them as regards their utility‚ quality and cost. 2. Find whether the product can be exported. 3. Explore the possibility whether some product can be manufactured
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