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    There is a stating that the mistake is the mother of success. Could people only make discovery or progress through mistakes? I am afraid that I do not quite agree with such an assertion. While in my perspective‚ mistakes are not necessary to make discover or progress‚ although in most circumstances it is more efficient to discover new things or to progress through mistakes. Admittedly‚ mistakes could help us make progress because it is the mistake that tell us what is wrong and hence make improvement

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    collected in class. Students would be called out randomly from each group to present their analysis. In case of a dismal performance of any group member‚ the marks of the whole group will be at stake!) 1. The marketing channel for Mary Kay Cosmetics is called a “direct selling” channel. The company uses a sales force of over 1‚000‚000 Independent Beauty Consultants around the world. These Consultants are not employees of Mary Kay Corporation; they buy cosmetics from the company at a wholesale

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    Most factories produced a limited number of models. The Volkswagen plant was established in 1938 in a rural community in Lower Saxony‚ together with the construction of a whole town (Wolfsburg). Among the first major producers (the number of small-scale car builders reached 150 in the 1920s) were Mercedes-Benz‚ Opel (since 1927 part of General Motors) and BMW. At the end of World War II‚ the car industry was virtually destroyed. Rebuilding began in the West‚ with concentration processes which squeezed-out

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    Acknowledgement ... ... ... … … … iii ... ... ... … … … iv … 1 Survey of Small and Medium Scale Industries and Their Potentials in Nigeria. By F.N.‚ Udechukwu‚ AGM‚ African Express Bank Plc … … … … The Role of Central Bank of Nigeria in Enterprises Financing. By C.M. Anyawu‚ Deputy Director‚ Research Dept.‚ Central Bank of Nigeria … … … … … 15 Problems and Prospects of Small and Medium-Scale Industries in Nigeria. By J.A. Olorunshola‚ Asst. Director/Vice Principal (Academics)‚ CBN\ Training

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    How Can Small Businesses Survive in Today’s Economy? The idea of working for yourself and managing your own time is interesting. Thinking about some advantages of being your own boss‚ many professional designers are trying to find their place in the market. Discussing when is the best time to start a business‚ if it’s really worth‚ and how to get started are relevant issues. When this important decision‚ there are many view points to consider. Why do people start their own business? Some are

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    Communication Channels 1

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    Communication Channels By: Chyanne Cepeda‚ Danielle Robison‚ Jamikka Waremercer‚ Joevak Wilson‚ and Roxannalee Berndsen Communication in the Organization Inside and Outside Communication helps individuals and groups coordinate activities to achieve goals‚ and it’s vital in socialization‚ decision-making‚ problem-solving and change-management processes. • Classes and Seminars • Business Development Sessions • Training Delivery Methods of Communication • Exhibits and Videos • Translation

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    Attitude Scale

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    The following statements are issues regarding women in leadership roles. For many working class people some of these problems are more important than others. You will indicate the extent to which each statement applies to you. Beneath each statement there is a set of number used to express your opinion about the statement. For example: I feel that women are simple minded. -3 -2 -1 0 +1 +2 +3 Strongly Disagree Slightly Neither Slightly Agree Strongly Disagree Disagree

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    Fashion Channel Case

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    Dana Wheeler‚ Senior Vice President of marketing for the Fashion Channel is reviewing a new marketing segmentation and positioning strategy. The Fashion Channel Company needs to strengthen its competitive position and is willing to spend an estimated $60 Million on advertising‚ promotion‚ and public relations in 2007. TFC’s main focus has been solely on fashion which is broadcast all hours of the day 7 days a week. This channel reaches close to 80 million viewers in US households with their main

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    As a leader in the global market‚ Singapore engages in many trade agreements with foreign countries with foreign investments into the Singapore economy making up a huge percentage of our economy. The figures in 1999 alone for foreign investments were around $31 billion. If there were to be a decrease in these foreign investments‚ a chain of reactions would follow but before explaining these reactions‚ I would like to start off with the following equation: Ad = C + G + I + (X – M) Where C is

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    Task 1 Now being marketing executive and with reference of the above case of McDonald’s‚ discuss the concept of marketing for a service industry (such as Restaurant or Hotel) with relevant examples and also mention its characteristics. (1.1) M1 1.1 Marketing Marketing is the process to find out the needs‚ wants and the customers’ demands so that the customers will be satisfied after using that product. The process of discovering and translating consumer needs and wants into product and service specification

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