"Marketing communication campaign for barclays bank" Essays and Research Papers

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    Exim Bank

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    Environment 22 4.2. Technology 23 4.3. Structure 24 4.4. Cultural 25 4.5. Decision making 26 5. Conclusion 26 Executive summary Eximbank is the first commercial bank set up in Vietnam in 1990 and after 18 years of development‚ the bank has become one of the top 3 in commercial bank network in term of generating benefit and specializing in international payment for corporate in individual. In this assignment our group will analyze the management and organization

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    Carlin's Campaign Summary

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    Kansans surprise the race ended up being closer than what any would have guessed it to be. For both candidates‚ it was a campaign of ads and discussing the major issues they would both be wanting to change if they were to win office. For Carlin‚ one certain aspect that he included in his ads‚ which his opponent did not‚ was to focus on the major issues that he and his campaign manager were willing to fix more than what his opponent was. This issue was the untidily issue and the Republican candidate

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    Top Advertising Campaigns

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    TOP ADVERTISING CAMPAIGNS Marketer | Campaign | Agency | Years | Volkswagen | "Think Small" | Doyle Dane Bernbach | 1959 | Marlboro | The Marlboro Man | Leo Burnett Co. | 1955 | Nike | "Just Do It" | Wieden & Kennedy | 1988 | Absolut Vodka | The Absolut Bottle | TBWA | 1981 | Miller Lite | "Tastes great‚ less filling" | McCann-Erickson Worldwide | 1974 | Avis | "We try harder" | Doyle Dane Bernbach | 1963 | Apple Computer | "1984" think different | Chiat/Day | 1984 | Pepsi-Cola

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    MERGER OF THE BANK OF RAJASTHAN LIMITED WITH ICICI BANK The Bank of Rajasthan Limited (Bank of Rajasthan)‚ a banking company incorporated within the meaning of Companies Act‚ 1956 and licensed by Reserve Bank of India (RBI) under the Banking Regulation Act‚ 1949 was amalgamated with ICICI Bank Limited (ICICI Bank/the Bank) with effect from close of business on August 12‚ 2010

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    Share a Coke campaign Share a Coke campaign is a marketing strategy from Coca-Cola company created by Oligivy agency in Australia 2011. Later‚ the campaign spread out more than 70 countries around the world. Coca Cola designed to increase the consumption of Coca-Cola and to raise brand awareness. Coca-Cola’s marketing analysis stated that in Australia teens and young adults were not consuming Coca-Cola products. Moreover‚ half of them had not had a Coke for over a month. Then Coca-Cola create

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    Earth Hour Campaign

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    focused on scientific research of wildlife and the importance of natural habitats. This later expanded to the management of protected areas. Today‚ the working scope has become broader; policy work‚ environmental education‚ public awareness and campaigns are included too. Besides that‚ WWF Malaysia is also active in conservation projects and acts as an active member of global conservation organisations. It has organised a lot of activities to gain public support and awareness about the environmental

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    Advertising Campaigns Abercrombie & Fitch is a retail clothing store geared towards young Americans from the ages of 16-24 years old that some would refer to as preppy or cheeky. Their customers care about shallow things such as their outer appearance as well as being worried about deeper topics such as being environmentally conscious. Their customers are thin-average in weight. People that shop at Abercrombie & Fitch have more of a disposable income than the average person and are looking to

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    Dove Campaign For Real Beauty 2004 to 2006 Case Evaluation Situation Analysis In 2004 ‚ In England‚ Dove started the Campaign For Real Beauty ‚ with the aim to make women feel confident about their physical appearance no matter their age and their size. Target Audience All women regardless their size and their age. Research To get to know their audience‚ Dove begin a study about how women fell about their physical appearance. The conclusion was that women feel that physical attractiveness

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    Investment Banks

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    INVESTMENT BANKS As with commercial banks‚ investment banks are highly leveraged entities that play important roles in both the primary and secondary markets. Investment banking activities include: • Raising funds through public offerings and private placement of securities. • Trading of securities. • Mergers‚ acquisitions‚ and financial restructuring advising. • Merchant banking. • Securities finance and prime brokerage services. The first role is assisting in the raising of funds by

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    kinds of banks

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    HISTORY OF BANKS The origins of modern banking can be traced to medieval and early Renaissance Italy‚ to the rich cities in the north like Florence‚ Lucca‚ Siena‚Venice and Genoa. The Bardi and Peruzzi families dominated banking in 14th century Florence‚ establishing branches in many other parts ofEurope. One of the most famous Italian banks was the Medici Bank‚ set up by Giovanni di Bicci de’ Medici in 1397. The earliest known state deposit bank‚ Banco di San Giorgio (Bank of St. George)‚ was founded

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