Lotteria Marketing Plan 2013 | | Hoang Dieu Hong – s3312620Vu Thi Thanh Thuy - s3311657Tran Nguyen Hoang Anh – s3309970Nguyen Duc Thanh – s3373543Tran Nguyen Van Trang – s3310995Vo Nguye Quynh Giao – S3325093 | Contents INTRODUCTION 2 SITUATION ANALYSIS 3 COMPANY DESCRIPTION 3 PRODUCT DESCRIPTION 3 MARKETING ENVIRONMENTS 4 SWOT ANALYSIS 7 STP 8 MAKETING MIX STRATEGIES 12 Product 12 Price 13 Place 14 Promotion 15 OBJECTIVES 16 Organizational Objectives 16 Financial Objectives
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2. Marketing Plan Process Marketing plan is a process which Sainsbury’s uses to reach their goal. Usually it is a marketing plan for the one year period. Sainsbury’s marketing strategy is designed to get people off the shopping treadmill and into more adventurous eating. Sainsbury’s wants to convey that not only can it supply great quality at good prices but also that it’s the only store offering such a wide range of useful ideas. Source: http://tutor2u.net/business/images/strategic_marketing_process
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FORMAT OF A MARKETING PLAN I. Executive Summary II. Business Review III. Environmental Analysis IV. Market Segments V. Marketing Objectives VI. Continuously Satisfying Customer Strategy VII. Sales Force Performance Strategy VIII. Better Than Others Strategy IX. Marketing Execution and Controls X. Financial XI. Appendices Executive Summary 2 to3 pages overview of the entire marketing plan. Usually limited to the specific objectives to be achieved‚ the key changes versus the preceding
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you for providing me this opportunity to work with you. Please do not hesitate to ask assistant from me if you have any queries regarding the report attached. I will be glad to discuss with you in our next meeting. Yours sincerely‚ …………………… (Marketing Manager) Executive summary LEGO is a company origin from Denmark. It started from a small carpenter into today’s world fourth largest manufacturer of play materials. LEGO is concerned with the development of children’s creativity through
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.............................................................................3 Competitor Analysis .......................................................................................................................7 Integrated Marketing Communications Plan…………………………..…………........................7 Positioning Statement .....................................................................................................................7 Objectives .......................................
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Foothill College 2011-2012 Integrated Marketing and Communications Plan Introduction The purpose of the Foothill College Integrated Marketing and Communications Plan is to support the college mission by enhancing public awareness and participation in the college’s many programs‚ services and activities. The plan seeks to increase the overall visibility of the college and reinforce its brand and reputation within the community. Foothill College prides itself on academic excellence‚ responsive student
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Summary The focus of this report is on marketing plan for Apple Ipod product that has created increasing demands in various outlets. This product allows consumers to download not only their favorite’s music but also books and other literature which can be read and listened to. Additionally this Ipod can be used in your car and in other mobile settings. This report is for Apple to give a brief description of this product. Within this marketing report there is an insight of the situation
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childcare to minimize the days they have to miss work because their children are not well due to a common illness. This is a prime opportunity to break into the market because a service like this is yet to exist in the Atlanta area. Strategic Focus and Plan Mission Statement To provide top of the line childcare to the working class at affordable rates and building customer rapport and trust by delivering outstanding educational training‚ care and reliability in a clean and home like atmosphere
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Marketing communications assignments…. 1.2 External analysis Environmental factors: - Social: o There are numerous social issues in regards to the alcohol industry. These range from associated disease as well as health and safety impacts from high levels of alcohol consumption‚ to under-age drinking and third world countries the portion of spending money on alcohol versus basic needs. o Domestic violence has consistently risen and has been linked to the consumption of high
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doing well in the market and a new marketing promotion plan needed to take place to reinvigorate the consumer’s purchase of the product. Adidas has to strengthen there brand and the idea was to build the brand name with sponsorship during the 2008 Beijing Olympics. The sponsorship opportunity in Beijing was a springboard to gain a larger share of the world ’s fastest-growing major market and become the marketing leader in China during 2008. The marketing strategy was a blend of action photography
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