Case # 4 – Zara Zara is the flagship company of Inditex‚ an international clothing retailer. Zara began its business as a small retail store in Spain founded by Amancio Ortega Gaona in 1975. In the following decades Zara has grown to nearly 450 store location in 29 countries by the year 2000. Zara consistently accounts for more than 80% of Inditex’s net sales as indicated by Figure 1; linking the success of Inditex to the success of the strategies of Zara. Figure 1 Inditex Net Sales by Concept
Premium Inditex Retailing Inventory
------------------------------------------------- TABLE OF CONTENTS I. Introduction 3 II. Marketing Environment 4 III. Target customers 6 IV. Marketing activities/strategies 7 V. Conclusion 7 VI. References 7 I. ------------------------------------------------- introduction LG Electronics‚ Inc. (LG) is an innovative technology company leading professional manufacture technology consumer electronics‚ mobile communications and home appliances‚ with more than 93‚000 employees in 112 field including
Premium Mobile phone Marketing
Blissfields Marketing Strategy Blissfields festival is an intimate‚ small-scale festival held for an audience of just 2‚500‚ which is just under double of participants catered for the previous year‚ with an allowed attendance of just 1‚200. Conducted at Vicarage farm just on the outskirts of Winchester the festival has a primary market demographic of 16-28 years‚ but also at the same time has a secondary demographic of attracting families. The festival offers an eclectic range in performers‚ mixing
Premium Music Performance Glastonbury Festival
Integrated Marketing Communications Assignment: Georgina Tilbrook (7619740) Introduction: All organisations‚ whether large or small‚ commercial or independent need to communicate in order to run a profitable and successful business. Marketing communications provides the means for brands and organisations to present themselves to their target audiences and therefore vital in promoting the right message. As competition increases‚ communication develops both with respect to direct competition and
Premium Marketing Communication
expected to show high resistance in response to it. Even though Zara has a decentralized decision making process‚ the retailer’s IS department exercises absolute autonomy on the IT infrastructure and design. The fact that “only one person had left the department” in the past 10 years further confirms that the retailer is suffering from cognitive and action inertia‚ and thus creating a huge barrier for such upgrade. Nevertheless‚ Zara should still perform such upgrade in the long run. Q1b. Should
Premium Inventory Strategic management Management
Integrated Marketing Communication Jai Hind BMS INDEX | No. | Topic | Page No. | 1. | Marketing Communication | 3 | 2. | Integrated Marketing Communication | 4 | 3. | Steps in Integrated Marketing Communication | 6 | 4. | Advertising | 7 | 5. | Public Relations | 8 | 6. | Direct Marketing and Database Marketing | 9 | 7. | Sales Promotion‚ Sponsorships and Exhibits | 11 | 8. | Personal Selling | 13 | 9. | Internet Marketing | 14 | 10. | How Volkswagen uses tools
Premium Marketing
fragmentation and the increasing communication options in recent years have contributed to the clutter the world is experiencing today. This has lead marketers to integrate their marketing communication tools in order to break through the barrier of noise and reach the target market‚ “marketing overload is forcing corporations to shout even louder” (keller 2001). In 1993 Shultz‚ Tannenbaum and Lauterborn introduced a new concept called Integrated Marketing Communication (IMC). This concept has generated
Premium Marketing
MOBILE MARKETING COMMUNICATION BY: - MOHAMMAD ARSHAD‚ AMIT DHOTE. EMAIL: -mohd.arshad97@gmail.com‚ dhoteamit699@gmail.com. INTRODUCTION “It’s all about communication and trust relationships.” – Vesku Paananen‚ the father of the ringtone business‚ 2000 The marketing communications environment has changed rapidly during the last few years. Specifically‚ mass markets have been broken down into fragmented Markets‚ and therefore‚ marketers are now shifting away from mass marketing. Marketers
Premium Marketing GSM Advertising
Mark333; Marketing Communications & Advertising Study Notes Autumn Session Advertising:- a paid‚ mediated form of communication from an identifiable source‚ designed to persuade the receiver to take some action‚ now or in the future Roles of Advertising * Communication & Persuasion * Brand Equity * Brand Image * Relationship Marketing Classifications of Advertising Consumers * National Advertising * Retail/local advertising * Primary vs Selective Demand
Premium Marketing Advertising Strategic management
T.K.Maxx and Zara are very different retailers in the fashion industry. Whilst one offers low cost designer labels the other retails quality own-brand labelled clothes at a reasonable price. Zara sets itself apart from the giant market place by celebrating its motive to offer exactly what the customer wants‚ going to detective levels to make sure they understand their audience’s wishes. T.K.Maxx on the other-hand distinguishes itself by reducing prices of designer labels by up to 60%‚ and these are
Premium Customer Customer service Retailing