Amnesty International: ‘IT’S NOT HAPPENING HERE‚ BUT IT IS HAPPENING NOW.’ [pic] Concept 29 May‚ 2006‚ the streets of Switzerland’s cities were transformed into a theatre of war. Youngsters with guns‚ bloody war victims and black-hooded tortured prisoners took over the streets at local bus stops‚ shopping centres and train stations. The organisation behind this attack was not an extremist terrorist group‚ it was Amnesty International. The children soldiers and tortured civilians were
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AFZA Hamdard is one the increasing number of organizations who recognize and value their brands as strategic assets that are built through deeds‚ not merely words or images. While there has been a noticeable increase in more traditional marketing and communications among product and service companies‚ marketers at Hamdard believe that the right starting point is a thorough examination of how the brand is built today. It begins with identifying each point of interaction‚ or brand “touch point‚” between
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INTEGRATED MARKETING COMMUNICATION PLAN Group members : Jesika Ngantung Prsciani Umbas Rivie Waani Regina Daud Nikita Runtulalo REPORT 1 : INDUSTRY / COMPANY REVIEW INDOFOOD – BIMOLI OIL PT Indofood CBP Sukses Makmur Tbk. (Formerly PT. Indofood Sukses Makmur Tbk‚ PT Gizindo Primanusantara‚ Indosentra PT Pelangi‚ Indobiskuit PT Makmur Mandiri and PT Ciptakemas Abadi) is a manufacturer of various types of food and beverages‚ based in Jakarta‚ Indonesia. The company was founded in 1990
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How McDonald’s evolved its marketing in India Preeti Chaturvedi When McDonald’s India launched in 1996‚ urban Indians in Mumbai and Delhi typically ate out three to fives times a month‚ according to AT Kearney‚ the management consultancy. In the 12 years since then‚ that average frequency has doubled and analysts forecast that by 2011 the Indian quick service restaurant market will be worth 30‚000 crore (about $6.3bn at October 2008 exchange rates). But from their earliest investments in India
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place‚ but less effectively..or work with specialized companies but making sure they work nice together IMC evolution- Brand Positioning- image to consumers in relation to other brands. Porche? Luxury brand? Yes Sports? Yes. How would marketing communication assist in this? Create the same image‚ same positioning. Communicate a common theme If there is no thread or common theme‚ not integrated‚ confuse the customers. The bigger the brand‚ the more careful they should be. What is IMC? Communicates
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LANGUAGE AND COMPUTER Research on BBM as a Means of Communication Tool Name : Achmad Reiza Arfani Matric ID : 122909510 Course : BEPC-1 Nowadays‚ many people uses Blackberry and its application Blackberry Messenger. According to the press release‚ from RIM (Research In Motion)‚ the manufacturer of Blackberry‚ during DEVCON 2010‚ RIM at that point had 28 million users on BBM. We can assume that the number have already gotten higher now. What is Blackberry Messenger (BBM)? In general
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world wide. With over 70 years of industry experience the logo of the outlets perform well in these global destinations by providing burgers‚ chicken products‚ French fries‚ break fast‚ salads‚ shakes‚ soft drinks and desserts. McDonald India - a subsidiary of McDonald USA‚ is a joint venture company namely Co naught Plaza restaurants and Hard castle restaurants. Mc Donald’s have 50% equity share in both Joint Ventures. The former takes care of the Northern Markets and the latter looks after the
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Instagram a Major Marketing Tool For Hotels Instagram is a social networking app‚ lunched in October 2010‚ where you can share photos and videos online. This app was created by Kevin Systrom and Mike Krieger and was then acquired by Facebook for $1 million. It is easy to use and can make any one a professional photographer. The app is free to download and use‚ simply take a photo‚ add a digital filter and a caption with hashtags‚ upload and reach out to over a 100 million users. Instagram in
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Company Background Clarins is a well known French cosmetics company specializing in skincare products and fragrances. Their target segment is widespread. On their official webpage’s beauty advice part‚ we’re not difficult to find that‚ from age 20‚ 30‚ 40‚ 50‚ even an expectant mother is also their target audience. The Target Audience Profile In this project‚ we focus to analysis Clarins “Shaping Facial Lift” product line. This is particular aimed at Asian women’s facial contours product‚ such as
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Strategy of McDonald’s Global Strategy + Local Strategy “To provide unmatched consistency in operations in support of high product quality. This must be accomplished with adequate speed‚ low cost‚ and process innovation to accommodate changes in consumer tastes.” McDonald’s is well known for Big Macs‚ Cheeseburgers and Quarter Pounders. McDonald’s strategy‚ to develop snack-able items‚ fits with today’s busy consumers who don’t adhere to traditional meal patterns and are increasingly looking
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