Morningstar® DocumentResearchS Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington‚ D.C. 20549 FORM 10-K FOR ANNUAL AND TRANSITION REPORTS PURSUANT TO SECTIONS 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 x ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31‚ 2010 OR TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to
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Stakeholders for McDonalds For the report I will explain the points of view of different stakeholders seeking to influence the aims and objectives of McDonalds. Employees – These are also important stakeholders in the business because they keep the stores running and the customers happy. The employees play a big part in making profit and helping to expand the business into something bigger and this couldn’t happen without the help of all of the employees because they all play a big part in making
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McDonalds Corporation (NYSE: MCD) 2111 McDonalds Dr. Oak Brook IL (630) 623-3000 Company Overview History McDonalds is the world’s largest chain of hamburger fast food restaurants. McDonalds serves roughly 68 million customers daily in over 119 countries and is currently headquartered in Oak Brook‚ IL. McDonalds began in 1940 as a barbeque restaurant by Richard and Maurice McDonald; in 1948‚ they reorganized as a hamburger stand and subsequently became the best in the business. The original
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CHAPTER 14 INTEGRATED MARKETING COMMUNICATIONS: PERSONAL SELLING AND DIRECT MARKETING MULTIPLE CHOICE QUESTIONS 1. __________________ is quoted as saying that “everyone lives by selling something.” a. Bill Gates b. Robert Louis Stevenson c. Arthur Miller d. Henry Ford Answer: (b) Difficulty: (2) Page: 513 2. All of the following were characterizations of salespeople brought about by Arthur Miller’s Death of Salesman and Meredith Wilson’s
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Company Background [pic] The business began in 1940‚ with a McDonald’s Bar-B-Q restaurant opened by brothers Richard and Maurice McDonald at San Bernardino‚ California. They had a staff of 20 attractive waitresses at a drive-in restaurant and 25 items menu that included barbecue ribs‚ beef‚ and pork sandwiches. They became the #1 teen hangout in the San Bernardino. Their introduction of the "Speedee Service System" in 1948 additional the system of the modern fast-food restaurant that the
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and stay on until 3:00 p.m. Many of these older customers were attracted initially by a monthly breakfast special for people aged 55 and older. The meal costs $.99 and refills of coffee are free. Every fourth Monday‚ 100 to 150 seniors jam Mary’s McDonald for the special offer. But now almost as many of them are coming every day – turning the fastfood restaurant into a meeting place. They sit for hours with a cup of coffee‚ chatting with friends. On most days‚ as many as 100 will stay from one to
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BRITISH BUSINESS STUDIES DEGREE PROGRAMMEB.A. (HONS) IN BUSINESS ADMINISTRATIONMKT 473: MARKETING COMMUNICATIONSFINAL EXAMINATION: REVISION | | Question 1“Green Marketing” appears to gain popularity among marketers today. To some marketers it helps them to develop a competitive advantage. The Directors of Cathay Pacific Airways seems to believe strongly in the advantages of “Green Marketing”.As the Regional Manager for Cathay Pacific Airways‚ you are asked to provide some inputs on what
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INTRODUCTION OF MARKETING STRATEGY Marketing strategy is very much important for developing any of the business. Without it‚ the effort of the business to attract customer is random and very inefficient. The main focus of your strategy must make sure that your product should fulfill the demands of the consumers and as well as it maintains the long-term relationship with those consumers. To achieve this‚ you will have to initiate flexible strategy that responds to change in customer demand and perception
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McDonald’s reported a year end annual earnings report for the last 4 years: 2010‚ 2009‚ 2008‚ and 2007. This portion of the McDonalds essay will cover the company’s account amounts for the 2 most recent year end reporting period which are 2010 and 2009. This report will cover the actual numbers from McDonald’s Corp balance sheet. The balance sheet lists each individual account that applies as a liability account. Accounts payable‚ notes payable‚ short term debt‚ accrued liabilities‚ and other
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population‚ McDonald’s has transformed. If they can continue this growth in India‚ and all over the world‚ globalization will start to love McDonald’s even more. They seemed to have hit the right points‚ from playing it safe‚ investing their time doing marketing research‚ to find the best places to put a restaurant and finding out what it is that people in India like to eat. This is what has separated McDonald’s from the rest of the western restaurants which tried to take the easy approach‚ just jump right
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