Dove: The Evolution of A Brand Case Study Before Unilever transformed Dove into an iconic Masterbrand‚ it was a functional‚ recognizable brand. In order to market a new product to consumers‚ Dove had a competitive advantage. Introduced as a revolutionary form of soap‚ Dove swept the market in 1957 when it launched its beauty bar‚ a new formula. The beauty bar removed Dove from the cognition given to a regular bar of soap. It was not ordinary soap‚ which was now “old-fashioned”; it was a
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is the transactional marketing‚ based on the single sales. In this case Innocent doesn’t have any contact with the customers more than the simple purchase. It occurs when the customer doesn’t want to undertake any long-term relationship‚ either because he doesn’t feel tied with the brand values or for his sporadic purchase behaviour. In this situation‚ the customer is more focused on the product features and on the momentary convenience. Relationship marketing is marketing seen as relationships
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BUSINESS-TO-BUSINESS MARKETING COMMUNICATION Eva Chlebišová1‚ Jana Kyzeková2‚ Markéta Zajarošová3 1 Technical University Ostrava‚ Czech Republic‚ eva.chlebisova.st@vsb.cz Technical University Ostrava‚ Czech Republic‚ jana.kyzekova.st@vsb.cz 3 Technical University Ostrava‚ Czech Republic‚ marketa.zajarosova@vsb.cz 2 Abstract Approach to the business-to-business communication goes through the significant changes. The global crisis caused the shift to cheaper communication methods with the
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After the tragedies of World War II‚ European leaders have made striving efforts to prevent such a catastrophic event from occurring on their continent again. The best solution seemed to be highly mechanized cooperation among the highest European powers to assure that future conflict‚ and perhaps war‚ could not arise between them. If all the states ran themselves in a manner cooperating with their neighbors‚ conflict could be avoided. To prevent other nations from not cooperating‚ treaties and
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EFFECTS OF MARKETING COMMUNICATIONS ON THE ATTAINMENT OF ORGANIZATIONAL GOALS (A CASE STUDY OF FIRST CITY MONUMENT BANK‚ AKURE BRANCH) BY okere onyekachi victor A RESEARCH PROJECT SUBMITTED TO THE DEPARTMENT OF BUSINESS ADMINISTRATION‚ UNIVERSITY OF ABUJA IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF BACHELOR OF SCIENCE (B.Sc.) IN BUSINESS ADMINISTRATION. FEBRUARY‚ 2012.
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EUROPEAN UNION‚ BINDING ACTS AND ADAPTATION OF THE ITALIAN NATIONAL LAW TO THE COMMUNITY. The Treaty of Lisbon‚ signed on 13 December 2007 by the Heads of State and Government‚ was subject to ratification by all 27 Member States of the European Union. Article. 6 of the Treaty provided that it came into force on January 1‚ 2009‚ if by that date all Member States have deposited their instruments of ratification‚ otherwise on the first day of the month following the deposit of the instrument of
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European Parliament History Founded in 1952 as the Common Assembly of the European Coal and Steel Community (ECSC) and renamed the European Parliamentary Assembly in 1958‚ it became the European Parliament in 1962. The first direct elections took place in 1979. The current MEPs were elected during the 2009 elections and will serve until 2014. The evolution of the Parliament is closely linked to a succession of treaties culminating in the current Lisbon Treaty. These treaties define the
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ICHEC Management School of Brussels European Management Semester Abroad Project Assignment Rubin Alyans Submitted to: De Hainaut‚ R. & Lecoyer‚ J.-C. Submitted by: Avdovic‚ Elsa Bergström‚ Susanne Gök‚ Seyma Pauló‚ Eszter Patel‚ Kuntal Vlková‚ Petra Date: December 3rd‚ 2013 Table of Contents Table of Contents .................................................................................................................... i List of Figures ..............
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Corporate Strategy---European Airlines 1993-1997 ⇨ Back ground and PEST analysis For many years‚ European Airlines are considered to be feed by the government. Before 1990s‚ the introduction of deregulation‚ this market was highly controlled by the government. Automatically‚ the result is high price as well as poor management and service. Consumers‚ of course‚ complained about the bad perform of them. Like most of the state-owned businesses‚ although some of the airlines intended to lower their
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American origin who‚ in the early history of Jamaica‚ called their home a paradise of wood and water. The Arawak were there to greet Christopher Columbus when he arrived in Jamaica in 1494‚ beginning a long period of European colonization there. The history of Jamaica as a European outpost saw the island under Spanish rule for 150 years‚ during which the city now known as Spanish Town was established and flourished as the colony’s economic hub. In the 1650s‚ Jamaica was captured by the British
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