"Marketing communications issues and budgets" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 5 of 50 - About 500 Essays
  • Powerful Essays

    IMC‚ brand communications‚ and corporate cultures Client/advertising agency co-ordination and cohesion Lynne Eagle‚ Philip J. Kitchen. European Journal of Marketing. Bradford: 2000. Vol. 34‚ Iss. 5/6; pg. 667 Abstract (Summary) The concept of integrated marketing communication (IMC) has received considerable coverage in the literature‚ but even its most ardent supporters have noted problems in translating the concept into reality. Reports on an extensive two-phase study of the New Zealand advertising

    Premium Marketing Advertising

    • 8047 Words
    • 33 Pages
    Powerful Essays
  • Better Essays

    Integrated marketing communication Integrated marketing communication (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand’s core message. Its goal is to make all aspects of marketing communication such as advertising‚ sales promotion‚ public relations‚ direct marketing‚ online communications and social media work together as a unified force rather

    Premium Marketing Advertising

    • 13829 Words
    • 56 Pages
    Better Essays
  • Better Essays

    Marketing communication objective Planning is everything when it comes to measuring your success. If you fail to plan‚ it’s like a sailboat in the middle of the ocean without sails; you have no clue in which direction you will be sailing. This is why developing a marketing communication objective is paramount to your marketing success. What is marketing communications without having an objective? After all‚ an objective is the goal intended to be attained‚ which should be attainable and can be measured

    Premium Advertising Marketing

    • 2629 Words
    • 11 Pages
    Better Essays
  • Powerful Essays

    Marketing Communication Plan

    • 4584 Words
    • 19 Pages

    Lynelle Fowler  Integrated  Marketing  Communications  Plan for General  Motors GM&U  College Discount  Program  Copyright 2010. Gatton Student Research Publication. Volume 2‚ Number 1.Gatton  College of Business & Economics‚ University of Kentucky    1 Executive Overview  This plan outlines communications tactics that will be utilized to raise awareness of the  GM&U college discount program. The GM&U program will turn around the target audience’s  less than favorable opinion of General Motors

    Premium Marketing

    • 4584 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    Marketing Communication Plan

    • 8256 Words
    • 34 Pages

    constant improvement‚ adaption to change and innovation. The communication objective for the created plan is to minimize the existing gap between the perception of the brand image in Spain and the Netherlands. The focus lies solely on business people whom fly on a regular basis to Barcelona from Amsterdam Schiphol airport and vice versa. Through this two-year communication plan‚ Iberia aims to attract new and more business passengers. The marketing objective is to attract more business passengers‚ increase

    Premium Lufthansa Airline Delta Air Lines

    • 8256 Words
    • 34 Pages
    Powerful Essays
  • Best Essays

    ASSIGNMENT | GLOBAL INTEGRATED MARKETING COMMUNICATION Assessment for 2009/10 Term 3 Title: Critical Evaluation of Current Marketing Communications Practice & Theoretically Underpinned Marketing Communications Plan Selected Retail Organization: Nordstrom Date of Submission: Submitted To: Submitted By: INTRODUCTION Company’s overview Nordstrom is a sophisticated departmental store that offers a pleasant shopping experience to all who step on its floor. Nordstrom’s target markets

    Premium Marketing

    • 4162 Words
    • 17 Pages
    Best Essays
  • Best Essays

    Title: Contemporary issues in Marketing Level: 6 Learning Outcomes and Indicative Content: Candidates will be able to: 1. Unit code: CIMKT Learning Hours: 210 Understand the changing role of marketing in the modern organisation 1.1. Appreciate the fact that marketing as an organisational philosophy and activity is applicable to almost all types of organisation‚ whether profit making or not-for-profit‚ e.g. political marketing. The number and type of organisations adopting marketing principles is

    Premium Marketing

    • 4665 Words
    • 19 Pages
    Best Essays
  • Good Essays

    Abstract"Integrated marketing communication (IMC) is the coordination and integration of all marketing communication tools‚ avenues‚ and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost" (Clow & Baack‚ 2004‚ pg. 8). Developing an IMC campaign strategy is vital for Hill ’s PetGPS to become a successful product. Team C has taken many factors into consideration in the planning process for the campaign strategy‚ such as‚ deciding

    Premium Advertising Brand

    • 6180 Words
    • 18 Pages
    Good Essays
  • Satisfactory Essays

    Integrated Marketing Communication: Advertising‚ Sales‚ Promotion‚ and Public Relations Chapter 12 Road Map: Previewing the Concepts • Discuss the process and advantages of integrated marketing communications. • Define the five promotion tools and discuss the factors that must be considered in shaping the overall promotion mix. • Describe and discuss the major decisions involved in developing an advertising program. 12 - 2 Road Map: Previewing the Concepts • Explain how sales promotion campaigns

    Premium Marketing Sales promotion Advertising

    • 927 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    MKTG1266 Marketing Communications _______________________________________ Group Assignment By: Lin Jiaxin‚ Joyce (S3307512) Low Hui Ling‚ Rachel (S3307260) Nur Syarina Shaari (S3307456) Toh Yu Fen‚ Vivian (S3307365)   Table of Contents 1. Situation Analysis 1.1. 1.2. 1.3. Internal Analysis External Analysis (PESTLE) SWOT Analysis 3 3 4 7 9 9 10 11 11 12 12 13 14 14 14 16 16 17 18 22 24 26 32 32 33 34 35 37 38 2. M arket Problem /Opportunity 3. M arketing Objectives 4. Positioning

    Premium Advertising

    • 7688 Words
    • 31 Pages
    Good Essays
Page 1 2 3 4 5 6 7 8 9 50