Syllabus Integrated Marketing Communications (IMC4) 2012-2013 Lecturers: drs. Mark Li Fo Sjoe M.LiFoSjoe@hhs.nl Requirements: 1. Class participation: Minimal 80%. 2. Test Case/Project with 4 graded assignments 3. Class case/Group Presentation (Pass/Fail) 4. Final exam Test period 4 Assumed level of foreknowledge: MKT-1 (Kotler‚ Principles of Marketing) or any other Introduction to Marketing course Literature: Integrated Advertising‚ Promotion‚ and Marketing Communications Clow & Baack‚ 5th global
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place‚ but less effectively..or work with specialized companies but making sure they work nice together IMC evolution- Brand Positioning- image to consumers in relation to other brands. Porche? Luxury brand? Yes Sports? Yes. How would marketing communication assist in this? Create the same image‚ same positioning. Communicate a common theme If there is no thread or common theme‚ not integrated‚ confuse the customers. The bigger the brand‚ the more careful they should be. What is IMC? Communicates
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Company Background Clarins is a well known French cosmetics company specializing in skincare products and fragrances. Their target segment is widespread. On their official webpage’s beauty advice part‚ we’re not difficult to find that‚ from age 20‚ 30‚ 40‚ 50‚ even an expectant mother is also their target audience. The Target Audience Profile In this project‚ we focus to analysis Clarins “Shaping Facial Lift” product line. This is particular aimed at Asian women’s facial contours product‚ such as
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Subject: Trip Memo-Report I participated in the ESB Networking Event at January 30. It is a great opportunity for me to meet and communicate with employers and learn about some information of a few companies. This report focuses on what I learned from the special experience and how it influences my thought and my future job. Experience in the ESB Networking Event Different companies provided different career options at the event. For example‚ Children Hospital Foundation of Saskatchewan hired
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MEMO Date: February 17‚ 2014 To: Information and Communications Technology Center (ICTC) From: Janselle Myles Laragan‚ Nino Abenojar‚ Nicole Fenol‚ Rolex Dimapilis‚ Benjamin Seo Subject: IKOT La Salle Tracker Introduction and Recommendation In the past 6 years of implementing a jeepney transportation or also known as Ikot La Salle is very helpful in the University. Walking inside the campus in 27 hectares is not appropriate; students‚ faculty‚ and also visitors can ride in Ikot La Salle
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References: Dahlen‚ M.‚ Lange‚ F.‚ & Smith‚ T. (2010). Marketing communications a brand narrative approach. West Sussex‚ United Kingdom: John Wiley & Sons‚ Ltd.
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Directive & Informative Memos Review Worksheet This is a review of directive & informative memos that you learned about in Module 3. Activity 1 1. What are the 5 parts of the header of an informative memo? __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ 2. The ‘Subject:’ line should be _____________________________________________________
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and other hobby items (ctrl+click to follow link) Cheap cosmetics‚ skincare haircare‚ designer fasion. All famous brands (ctrl+click to follow link) A lot of exiting erotic products (ctrl+click to follow link) SCHOOL OF BUSINESS Marketing Communication Strategy (BA 5128) Content Page Title Pages Introduction to Bobblee 1 Target Market 2 Corporate and Advertising Objectives 3 Message Strategy Conclusion Appendices [pic] Introduction
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MEMO: From: Learning Team B Date: October 28‚ 2013 Re: Revenue Cycle Reasoning for this memo is to explain with detail the qualitative features of importance that identifies the deviations seen in the auditing process at Apollo Shoes. During the audit process there were none compliances found in the records of Apollo Shoes Inc.’s revenue process‚ cycle of test ending 12/31/2007 and in the receivable aged trial balance sheet. In the following you will see a step listed that was taken during
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Uphoria in a TVC shoot. Osim has strategically ride on Joey Yung diva persona where she is notably famous in Mainland China‚ Hong Kong‚ Taiwan and Singapore to promote Osim Uphoria as their advertising strategy. Catching up with the internet marketing trend‚ Osim has created a blog dedicated to its product. osiminspiringlife.wordpress.com can be founded on ‚ google‚ yahoo and baidu which are the major search engines for their target audience. To combat the Singapore’s market‚ Osim also created
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