necessary. Course Title: Marketing Communications 營銷傳意學 Course Code: Credit Units: Level: Medium of Instruction: Pre-requisites: Pre-cursors: Equivalent Courses: Exclusive Courses: Course Duration: BUS20316 3 A2 English - CM10311 Marketing - Nil CM20316 - Nil One semester Course Aims: This course aims to equip students with knowledge of the methods by which a business communicates with its markets‚ as well as how to evaluate its communication effectiveness. It facilitates
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Executive Summary The purpose of this situation analysis is to identify internal and external factors that will have an impact on Estee Lauder’s integrated marketing communications program (IMC). A situation analysis is necessary to determine the position Estee Lauder is currently occupying‚ in terms of finances‚ promotional strategies‚ product range and brand image. A thorough analysis will help identify any opportunities and potential threats that the company may come across and the effect that
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Tips for success with the active listening memo • Read the assigned reading from the course pack: “Active Listening” and employ the skills described in the article and discussed yesterday in class. • Take time to read the possible question prompts listed on the assignment sheet—things to be looking for/thinking about during your two-hour time frame. • Select a good setting where you will be with at least one or two individuals (not more than three) and where you can look at
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Ginger Lewis Marketing 280-001 March 30‚ 2001 LEVI’S®: "MAKE THEM YOUR OWN" INTRODUCTION This project is an examination of the integrated marketing communications strategy of Levi Strauss & Co. The IMC being studied is their "Make Them Your Own" promotion that began on July 25‚ 2000 and runs through May 2001. There are several elements of this promotion that will be analyzed and studied in this report. This report begins by analyzing the objectives of the promotion‚ identifying the target market
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for five (5) different definitions for Integrated Marketing Communications (IMC)‚ I was amazed at the numerous of different definitions that I found. The first definition that I found was from our Integrated Marketing Communication textbook. It defines IMC as‚ “Is a concept that directs the processes for planning‚ executing‚ and monitoring the brand messages that create brand-customer relationships.” The second definition comes from marketing guru Philip Kotler. He defines IMC as‚ “The concept
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Memorandum Date: February 1‚ 2005 To: David Smith‚ CEO Copy: David Johnson‚ CEO of North America; Donna King‚ Investor Relations Director; Jane Houston‚ General Counsel; Matt Conrad‚ Advertising and Marketing Director; Michael Mudd‚ Obesity Strategy Director From: Alex Murray‚ Communication Director Subject: Advertising campaigns led to increase in child obesity In response to critic about targeting children under 12 in advertising unhealthy food which lead to the increase of childhood obesity
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I am writing this memo in regarding to issues of these tasks that I do on a regular basis. My tasks during work are to print out events that come through the 25 live website from school my duty is to make sure every event is printed out and highlighted. Once I printed and highlighted the main details of the event such as date‚ time and location I must input the event on our school calendar and spreadsheet. 3 Examples of Difficulties Paying attention to detail *The way 25 live is set up is that
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Sincerely‚ Memo TO: Teammates FROM: DATE: April 26‚ 2009 SUBJECT: Bonuses‚ Black Out Dates and Individual Performance
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are the main drivers of IMC? Explain the various benefits of IMC? Ans. IMC (Integrated Marketing Communications) Integrated Marketing Communications is a term used to describe a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing channels. Online marketing channels include any e-marketing campaigns or programs‚ from search engine optimization (SEO)‚ pay-per-click‚ affiliate‚
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The old Spice case PART 1 Product positioning: it is the perception in consumers’ minds of the nature of a company and its products relative to competitors. It has to do with quality‚ prices‚ distribution‚ image and marketing communication. In the old spice case‚ they use a well-known spokesperson to market their product. I this case he conveys to women telling them that their man should stop using old lady scented body wash and switch to Spice and they will look like him and probably smell like
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