"Marketing communications memo" Essays and Research Papers

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    Adjustment Letter Memo

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    The purpose of this memo is to present the process that I went through when writing my adjustment letter for the freshmen orientation in the College of Engineering at The University of Arkansas. When I was writing my adjustment letter‚ I had to think of had happened during my engineering freshmen orientation. My freshmen orientation was good and very organized; however‚ I think we should have talked about some other important topics such as: The basics of college-level academic expectations and

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    Case Study Memo

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    Case Study Memo Format Date: 3/4/2013 Subject: Employee Gambling and Productivity Case Summary The ethical decision-maker in this case‚ Dr. Quaid Jefferson‚ Division Director of Vital Statistics‚ is faced with the dilemma of allowing his employees to place bets on horses and hold office pools in the face of decreased productivity. On top of that‚ he participates in an annual football pool‚ which is illegal in his jurisdiction‚ while horse betting is not. The stakeholders in this decision

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    JBT Aerotech Memo

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    JBT AeroTech Memo To: CEO – JBT AeroTech From: Tal Horesh – Head of Sales cc: Prof. Brewster Date: Re: Persuasive Speech - Competitive bid – proposal review 1. Specific purpose – persuade my boss – audience to reduce profit margins on a quote for the USAF. 2. Central Idea – The firm is part of a competitive bid for a new Cooling unit that will be sold to the U.S military (Air-Force). Following the Purchase order the entire U.S. Military (Navy‚ Army and Marines) will purchase the same system for

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    Case Memo(Google)

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    Case memo (Google) Background Google is a leader in web searching and advertising. It controls about 84 percent of the Global Search Engine Market Share at 2012[1]. In addition‚ it not only offers information search service for worldwide users‚ but also provides many different innovative products and related services. Potential problems Though Google is a dominating player in internet searching market‚ it still has many potential problems. 1) How to improve accuracy rate of search result to

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    Memo for Blood Drive

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    DATE : October 5 ‚ 2006 TO : Board of Directors ‚ Pechanga Casino Entertainment Center FROM :SUBJECT : Red Cross Blood Drive Despite being responsible for half the nation ‘s supply of blood and blood products ‚ the American Red Cross ‘ supply for donated blood has fallen dangerously low . Although during highly publicized disasters when people are eager to help out by donating blood ‚ it is a fact that in calmer times ‚ only 5 percent of eligible donors think of donating blood .Donated blood

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    Burger King Case

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    1. What are Burger King’s communication objectives for it’s target audience? Burger King’s target consumers already know about the product‚ and since the franchise is profitable‚ we can assume that the consumers also like it. Burger King’s communications objectives are to move its target consumers into at least the “Preference”‚ but preferably the “Conviction” stages of buying process. 2. With its focus on the "super fan"‚ does BK risk alienating other customers? What are the implications

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    and to provide for higher levels of customer satisfaction. The use of marketing communications is a management activity‚ one that requires the use of rigorous research and testing procedures in addition to continual evaluation. This is necessary because planned communications involve a wide variety of stakeholders and have the potential to consume a vast amount of resources. The evaluation of planned marketing communications consists of two distinct elements: The first element is concerned with

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    Case 9 Bavaria Nv

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    might offer the same products for different prices‚ or offer new and more attractive products. 3. Techniques and Theory used Integrated Marketing Communications helped me to answer question 4 about ambush marketing. Especially the Stages in Developing an Integrated Communications Campaign. 4. What is the role of ambush marketing? The role of Ambush Marketing is to get more publicity through events although the company is not the sponsor. The company will promote by an event‚ the head sponsor will

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    Happy Moon Memo

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    The given argument initially brings up an issue that many parents picked up their children when day-care center has already closed. Although the road construction on I-72 was mentioned in the memo‚ the owner of Happy Sun Happy Moon day-care center ignores some consequences from the construction and recommends charging regulation for those parents who arrive late. This argument lacks of adequate evidences and reasons behind such determination and thus it may dissatisfy some parents.Therefore‚ I think

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    Accounting Software Memo

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    Accounting Software Memo I want to offer this advice to help guide you in the purchasing of our new accounting software. First form a technology advisory committee (TAC). This committee will oversee the project. This committee should be made up of people from each of the company’s major departments. This committee will help determine the software needs for each department. The next step after the committee is established is to have each department prepare an analysis or walk thru of the jobs

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