Business plans and marketing plans are quite imperative for the success of a business. These plans outline the mission‚ vision and the financial projections of a business. The business plans assist the owner to comprehend about his or her business in a professional manner. Further‚ usage of the marketing plan and business plan helps to save both time and money as the owner can wisely plan for his resources (Ferrell & Hartline‚ 2011). Through the plans‚ funds can be raised through a well designed
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Science & Commerce ISSN 2229-4686 134 ROLE OF INTEGRATED MARKETING COMMUNICATION IN MODERN INDIAN BUSINESS Dr. Surendra Sisodia Editor- Share Journal of Multidisciplinary Research and Studies‚ Jaipur (India) drsurendrasisodia@gmail.com Mr. Narendra Telrandhe‚ Assistant Professor‚ MGV’s Institute of Management & Research‚ Nashik (India) ABSTRACT The present paper torches upon the emergence of integrated marketing communications (IMC) that has significantly influenced thinking and acting among
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INTEGRATED MARKETING COMMUNICATIONS Definition: Integrated Marketing Communication Definition: IMC is a concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communications disciplines – for example‚ general advertising‚ direct response‚ sales promotion‚ and public relations – and combines these disciplines to provide clarity‚ consistency‚ and maximum communications impact by The American Association
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Stakeholder Communications: A Comprehensive Plan Executive Team Meeting: December 1‚ 2011 Table of Contents Introduction 4 Investors 6 Objective 7 Target Audience 7 Investor Profile continued: 8 The Message 8 Delivery/Execution 9 Marketing Channels 9 Information Flow 11 Evaluation and Measurement 12 Government Regulators 13 Environmental Protection Agency 13 Objectives 14 Message Creation 14 Delivery 15 Evaluation 15 United States Department of Energy 16
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Running Head: INTEGRATED MARKETING COMMUNICATIONS Integrated Marketing Communications Integrated Marketing Communications Introduction "Integrated Marketing Communications (IMC) is the coordination and integration of all marketing communication tools‚ avenues‚ and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost" (Clow and Baack‚ 2004). XYZ‚ Inc. is launching a new hybrid technology vehicle‚ the Phantom‚ into the
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What is a Marketing Plan? A Marketing Plan is a document that presents recommendations to fulfill a company’s marketing strategy. It should describe what you want to accomplish overall and what precisely needs to be done to get there: your objectives‚ strategies and tactics. Though your marketing plan is mainly written by your marketing department‚ the best marketing plans are developed using cross- functional teams – this way one might be sure that no critical factors will get overlooked
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DIA Communication Plan Project Communications 330 Professor O’ Kelly By Mark Salzmann TABLE OF CONTENTS I. OVERVIEW-………………………………………………………...Page 3 II. VISION-……………………………………………………………..Page 3 III. PURPOSE-………………………………………………………....Page 3 IV. OBJECTIVES- ……………………………………………………Page 4 V. STAKEHOLDER ANALYSIS-…………………………………...Pages 4-7 VI. RISK ANALYSIS ITEMS AND IDENTIFIED COMMUNICATION SENSITIVITIES-………………………………………………………Pages 7-9 VII. COMMUNICATION STRATEGY WITH CONFIRMED
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process of developing and implementing various forms of persuasive communication programs with customers and prospects over time. The goal of IMC is to influence or directly affect the behaviour of the selected audience. IMC considers all sources of brand or company contacts which a customer or prospect has with the product or service as potential delivery channels for future messages. Further‚ IMC makes use of all forms of communication which are relevant to the customer or prospect‚ and to which they
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Goodwin College OS210 Organizational Communication Organizational Communication Plan CT Medical Group Kimberly Pisani OS210‚ 2012 Spring H1 Wanda J. Barreto April 18‚ 20 Table of Content Table of Content 1 Executive Summary 3 Introduction 4 Company’s Background 4 Mission 4 Issue addressed 4
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Integrated marketing communication Integrated marketing communication (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand’s core message. Its goal is to make all aspects of marketing communication such as advertising‚ sales promotion‚ public relations‚ direct marketing‚ online communications and social media work together as a unified force rather
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