"Marketing concept of dell" Essays and Research Papers

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    Segmentation of Dell

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    market‚ the organization can identify which customers that can match with their products and services. In Dell‚ the segmentation is a backbone for them. There are two segmentation criteria in Dell; segmenting consumer market and segmenting business market. In the segmenting consumer markets‚ there are geographic‚ demographic‚ socio-economic‚ behaviour and psychographic segmentation. In Dell‚ the purpose to segment the consumer markets is focus to the personal users or for home users. The geographic

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    Dell Inventory

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    Dell – Kelby Allen The just-in-time (JIT) inventory method is a method of inventory management. “The goal of these concepts‚ contrary to popular belief‚ is not to reduce inventory‚ although that ’s an appealing side benefit. Instead‚ JIT (like its imitators) is a continual process aimed at eliminating waste and solving problems throughout the supply chain” (Minahan‚ 1997‚ p. 45). Since its inception in 1984‚ Dell Corporation‚ Inc. has set itself apart from competitors through innovation and creativity

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    Dell Inc

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    Dell Inc. in 2008 Can it overtake Hewlett-Packard as the world leader in personal computers? By Georges Bali 1  Brief History of the company  Vision and Mission statement  Answers to questions: Outline          Question 1: Evaluation of Michael Dell’s performance Question 2: Elements of Dell’s strategy Question 3: Expansion into IT products evaluation Question 4: Financial Assessment of Dell in the years 2000 through 2008 Question 5: SWOT analysis Question 6: Competition with HP

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    Customer and Dell

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    Recommendations (1) Dell has to keep their simplicity into business models instead of creating it in complete way. (2) Dell should take serious consideration about their customer service in online marketing platform‚ not only providing many kinds of user engagement but they have to maintain it as well. (3) Dell should be more creative into their design features customization to attract more customers. Strengths 1. Good business model 2. Low inventory cost 3. High market shares 4. Customizable

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    Matching Dell

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    Matching Dell Between 1994 and 1998‚ the revenue of Dell Computer Corporation rose from $3.5 billion to $18.2 billion‚ and profits increased from $149 million to $1.5 billion. The company’s stock price rose by 5‚600%. During the same period‚ Dell grew twice as fast as its major rivals in the personal computer market and tripled its market share. In the first half of 1998‚ Dell reported operating earnings that were greater than the personal computer earnings of Compaq‚ Gateway‚ Hewlett Packard

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    Dell Summary

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    DELL INC STRATEGIC POSITION‚ CHOICE AND FINANCIAL ANALYSIS Table 1: PESTEL | | |Meaning to dell? |Dell’s ability to | | | | |address. | |Political Factors |China’s five-year plan has a clear set of social objectives

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    DELL outsousing

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    1. What are the key challenges DELL should be concerned with as it enters the large-scale server market? (3 Points) Unlike PC market‚ the support service was more critical for server market since a problem in server even for a short time could cause serious problem in the customer’s business. Competitors such as Hewlett-Packard and IBM had begun offering variety support service aggressively to enhance the quality of their service. DELL‚ through a business model that focuses on direct PC sales‚

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    Dell Disintermidiation

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    Case study on: dell Submitted to: Sir Muzzamil Submitted By: Students INTRODUCTION: The Dell company is one of the world’s top providers of computer products and services to businesses and consumers. This company is the "The state’s biggest revenue generating technology firm". In 1984‚ Michael Dell is the founder of the Dell company. He has the unique idea to sell computer systems directly to the customers. This case study

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    Dell & the Sec

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    Dell and the SEC Kent H. Shanks Argosy University-Hawaii Dr. Gholam Khaleghi August 14‚ 2013 Abstract This research paper describes the crisis scenario of Dell‚ Inc. as the company faced securities fraud allegations and the leadership style which was present during this crisis period. The leadership styles are analyzed and evaluated to determine how decision-making was impacted by the diverse styles used by the firm. The research presents an alternate style which would be effective during

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    Dell Case

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    Business Model Dell has managed to become remarkably successful in a short span of time by following a direct "business to customer" model. By selling computers directly to customers‚ they have been able to best understand their needs and provide effective solutions to meet those needs. Dell built PCs to order‚ so customers received only what they wanted. Dell ’s just-in-time inventory system allowed them to order only parts that customers demanded‚ thus keeping the minimal inventories and

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