The role of the Corporate Communication function in the organization A case of “best practice” FedEx Alessandro Colangelo * INTRODUCTION……………………………………………………………………….p. 2 * RESEARCH QUESTION...........................................................................................................p. 3 * METHODOLOGY…………………………………..................................................................p. 3 * ANALYSIS……………………………………………………………………………………...p. 4 1. The close alignment
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Strategic Analysis of FedEx in China Strategic Management Luis Carlos Estrada Flores 15023098 June 19th‚ 2015 Table of Contents 1. Introduction p. 2 a. FedEx in China p. 3 2. Vision p. 4 3. Mission p. 4 4. Strategic positioning p. 5 a. PESTEL analysis p. 5 b. Porter’s Five Forces p. 8 c. SWOT p. 9 d. Value Chain p. 10 5. Corporate level strategies p. 11 6. Suggestions and Conclusions p. 13 7. References p. 15 Introduction FedEx is a company‚ founded in 1971 by
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THE THREE MOST POWERFUL MARKETING CONCEPTS Rachel Pechacek Tarleton State University Marketing Management MKTG 508 April 10‚ 2010 The Three Most Powerful Marketing Concepts The three most powerful marketing concepts are customer focus‚ marketing imagination‚ and market segmentation. Each of the three concepts when used alone establishes an intimate customer following (further described individually below); as they are aimed at satisfying a customer’s needs rather than persuading a customer
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Introduction In 2003‚ the announcement was made of a merger between FedEx Corporation and Kinko’s‚ Inc. There are multiple reasons why corporate decision makers consider mergers‚ “the potential efficiency benefits from mergers and acquisitions include both operating and managerial efficiencies‚” (Pautlar‚ 2003‚ p. 122). “These mergers and acquisitions are aimed at increasing growth‚ enhancing existing capabilities and developing new markets” and as a strategic consideration they can “generate cost
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5 Marketing Management Concepts There are five concepts under which organizations conduct their marketing activities: the production‚ product‚ selling‚ marketing‚ and societal marketing. The production concepts holds that consumers will favor products that are available and highly affordable. In this sense‚ management should focus on improving production and distribution efficiency. For example‚ Henry Ford’s whole philosophy was to perfect the production of the Model T so that its cost could
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What Is The Marketing Concept? Marketing is also known as a concept which companies use to raise awareness of their particular product or service in a specific region .Companies seek to keep lifetime relationships with their customers as it would increase the profitability of the company . Retaining existing customers rather than attracting new ones. Marketing is seen as a key to the success of any business‚ as it is the way of understanding both its customers and the market within which it operates
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five competing concepts by which firms and business are guided in their marketing effort. The first three concepts production‚ product and selling‚ focus all on the product. The last two concepts marketing and societal marketing‚ focus on the customer. However‚ the commonality in all five philosophies is that they all have the same goal which is organizational profit. The choice as to which concept or philosophy to adopt depends on the circumstances of the situation The first concept‚ the production
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Explain the marketing concept and its importance to an organization making particular reference to developing relationships with customers. Explain the r/shp concept and its importance to orgns as opposed earlier marketing concepts. Use relevant examples from the Kenya orgns to illustrate your answer. Marketing consists of individual and organizational activities that facilitate and expedite satisfying exchange relationships in a dynamic environment through the creation‚ distribution‚ promotion
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Contents 1. Introduction 3 2. What’s the Difference between e-Business and e-Commerce? 3 3. Who is FedEx? 4 4. Ebusiness at FedEx 5 4.1. E-Operations at FedEx 5 4.2. E- Human Resources Management (HRM) at FedEx 8 4.3. E- Marketing at FedEx 9 4.4. E-Commerce at FedEx 11 5. How does E-Business increase market share at FedEx? 11 6. How has e-technology lead to augmentation of earnings at FedEx? 13 10. The e-Business Strategy – What are the Risks? How do you mitigate these? 15 11. Conclusion
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Marketing may be defined as a societal process by which individual and groups obtain what they need and want through creating‚ offering and freely exchanging products and services of value with others. There are four competing concepts under which organizations conduct marketing activities. They are: 1] Production concept: this concept holds that consumers will prefer products that are widely available and inexpensive. For example‚ • Companies involved in the manufacture of candies like
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