CORPORATE MANAGEMENT NAME: CAROLINE WANGUI NJOROGE REG NO.: 13/00560 UNIT: MARKETING MANAGEMENT ASSIGNMENT 1 DUE DATE: FEBRUARY 11TH‚ 2013 TRIMESTER 1 YEAR 1 Question: Explain the marketing concept and its importance to an organization making particular reference to developing relationships with customers. Use an organization familiar to you for illustration. The Marketing concept is concerned with first identifying the consumer needs and then making products that give
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Marketing Management CIA By Anurag Sipani Kartik Pradeep Anand Agarwal The Marketing Concept The "marketing concept" is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs‚ better than the competition. Today most firms have adopted the marketing concept‚ but this has not always been the case. Apple Company has applied marketing concept into their business. As we know‚ the marketing concept means determining
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Marketing Concepts In your own words‚ define the following marketing concepts and provide a relevant real world example to accompany each definition. Concept Definition Example Need what a person is thinking and feeling and what motivates them to satisfy that need. A person can be satisfied by wearing a fashionable coat‚ which meets their needs and wants of looking great and staying warm. Benefit motivating a consumer to buy a product that satisfies them in more than one way. A
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The marketing concept is a managerial philosophy that an organization should try to satisfy customers’ needs through a coordinated set of activities that also allows the organization to achieve its goals. The marketing concept strives to satisfy customers by determining what buyers want and then by using that information. Businesses also have to alter‚ adapt‚ and develop new products to continue earnings profits. By being customer oriented‚ objectives of a business‚ such as‚ increasing profits
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Transportation Company: FedEx By: Aniket Goswami - 121106 History FedEx Corporation (FedEx) traces back to 1971 when Frederick Smith established FDX‚ later to become FedEx‚ in Arkansas. FDX installed Cosmos‚ a centralized computer system‚ in 1979‚ to manage vehicles‚ people‚ packages‚ routes‚ and weather scenarios on a real-time basis. 1984-1998: Gelco Express International‚ Caliber System : Acquisition FDX Corporation was renamed FedEx Corporation in 2000. Business Description FedEx Corporation
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Introduction FedEx Corporation was created in 1973 as an entirely new concept in package delivery – an overnight air delivery service. While many competitors have sprung up since that time to steal small portions of the market share‚ FedEx is still undeniably the global leader in its industry. The company also provides e-commerce and supply chain management services to its clients in more than 210 countries. The corporation has some 215‚000 employees and contractors and offers a plethora of delivery
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INTRODUCTION Marketing intermediaries can be defines as an individuals or firms such as Agents‚ Distributors‚ Wholesalers‚ Retailers that links the producers to other intermediaries or the ultimate buyers to buy the goods from the manufactures/producers in order to satisfy their customers. It also helps the firms to promote‚ sell‚ and make available goods and service to the customers through contractual arrangement. Each intermediaries receives the items at one pricing point and move it to
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with other people around the world. Today consumers in the US can make purchases or send files directly to and from business in places like China because of this industry. In my opinion the most interesting thing about this case is how the company FedEx was born from a simple observation that Fred Smith Jr. made about shipment overnight. This case took you from the embryonic stage of the express shipping industry and walks you through the growth‚ where UPS jumps in because barriers are lowered. It
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possible with current research‚ and then conduct a comprehensive SWOT analysis for FedEx. FedEx is a household name when it comes to delivery of packages in the United State and globally. One of their internal strengths is the customer satisfaction. “Six subsidiary companies of FedEx Corp. has been highly ranked by Logistics Management magazine readers in the 30th Annual Quest for Quality Awards. Four of the six FedEx companies were recognized as the best in five categories. More than 6‚175 readers
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Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging value with others. Marketing involves building and managing profitable exchange relationships with customers. The role of marketing is to understand consumers‚ create value‚ and build strong customer relationships. All of these steps form the basis for the fourth step‚ building profitable customer relationships and create customer delight. In the final step‚
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