DOES MARKETING CREATE OR SATISFY NEEDS? Understanding and satisfying human needs‚ wants and demands is a requisite for every marketing company to effectively communicate‚ exchange offerings and create value for customers. In fact‚ the whole concept of marketing is initiated to suit the needs of varying target customer segments‚ satisfy each segment‚ and bring about changes relative to their changing preferences. Since human needs are a part of the human makeup‚ marketers definitely stimulate these
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Marketing Creates Customer Needs Susanne Colligon Averett University BSA 529: Marketing Strategies Professor Strum October 1‚ 2014 Marketing Creates Customer Needs Marketing creates customer needs. The following paper will elucidate how consumers are made not born. Marketing entices customers to try new products or do new things that they may never have thought of before. Commercialism is everywhere you turn. From the glossy ads‚ pop ups on their computer screen‚ billboards‚ emails‚ tweets
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A. Marketing merely reflects the needs and wants of customers. B. Marketing shapes consumer needs and wants. Part A ’Marketing merely reflects the needs and wants of customers.’ We all need to eat‚ drink and sleep and reproduce‚ this is all part of who we are as human beings. Therefore at the basic level companies will strive to satisfy these functions and keep doing so by once in a while showing advertisements that tells the public that they are around and can provide the products they need
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believe that marketing create needs and those who believe that marketing does not create needs but only satisfy it have real examples. The marketing function is to search needs and then satisfy it! But the issue that some companies create needs‚ so we should not call it Marketing‚ because none of the marketing function is creating needs‚ therefore we should call it something else‚ I say it should be called Ultra Marketing! Or New Marketing! Marketers do not create needs: Needs preexist marketers
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Marketing is an ongoing activity that does not stop‚ continuously obtaining needs that define a state of felt deprivation and wants that defines what is need. It involves transaction in terms price‚ place‚ product and promotion. At the end of this exchange‚ the most important result most desired is customer satisfaction. The discovering and satisfying of consumers’ needs and wants is the prime marketing activity. Thus‚ the marketing function is to search needs and then satisfy it. According to Philip
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It wouldn’t exist! I believe advertising does create an artificial ’need’ for something - if there is a product that genuinely is needed/useful (such as Google) there is actually very little need for that product to be advertised‚ as people will spend money on it and use it anyway - the largest advert budgets are for products that we genuinely don’t ’need’ - such as Coke‚ McDonalds‚ new cars‚ new phones etc. It’s vital that Mercedes pretend we ’need’ this years car compared to last years that we
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ADVERTISIMENTS CREATE ARTIFICIAL NEEDS(for) * Advertisement introduction * Disadvantages of advertisements * How are dey harmful? With respect to dffrnt walks of lyf? * Examples justifying this motion * Conclusion * Whole debate conclusion. Advertising a product is the medium of introducing to customers‚ therby increasing the product sales. Some people say that advertising encourages us to buy that we really do not need which is actuliee true for a larger extent.
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Yes advertising creates artificial needs How often do you see the media pushing the new "latest and greatest" technology to hit the market‚ making us think we need to have that when there’s nothing wrong with the old stuff we already are using? It happens all the time‚ be it about 3D television‚ Does advertising create artificial wants? Mariya Krasteva Most companies nowadays perceive advertisements as a way of survival. Big corporations who gained the largest market share in their industry never
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Does marketing create or satisfy consumer needs? Comment on the “dark side” of marketing I believe marketing does both by first trying to satisfy the consumer’s needs and then second use the knowledge gained from their customers to introduce new products or services that will provide the best benefits for their consumers. “Marketing has helped introduce and gain acceptance of new products that have eased or enriched people’s lives. It can inspire enhancements in existing products as marketers
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Does marketing create or satisfy needs? Take a position‚ marketing shapes or merely reflects needs and wants of consumer? When we talk about marketing‚ there are lot things that we should know first. Marketing is activities of creating value that desired by the potential buyers and receiving value from the potential buyers for the value that they have received. When marketers want to create something that has value to the potential buyers‚ marketers must know first‚ what do the potential buyers
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