Higher National Diploma in Business and Management Unit Title: Marketing Principles Assignment Title: Name Emal Abdul Qauom Data No 900635 Unit Lecturer Lena Read Group HND February 2013 Issue Date 14th February 2013 Draft Submission 14th March 2013 Final Submission 28th March 2013 IV Name & Date Isabel Glen 12th February 2013
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Chapter 1 Questions and Answers: 1. Which of the following is marketing’s central role? Create and keep customers 2. Which of the following statements is true? It is more expensive to attract new customers than to retain existing ones 3. Why is there a need to monitor and understand competitors? Because customers will turn to competitors if their needs are not being me 4. Which of the following statements is true? The costs of attracting a new customer have been found to be up to
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QUESTION 1 a) Define the term “MARKETING” Marketing is the process of communicating the value of a product or service to customers‚ for the purpose of selling the product or service. It is a critical business function for attracting customers. From a societal point of view‚ marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. It is the
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powerful than money. if we have no money‚ we cannot buy goods‚ clothes and other necessaries we need. Without money‚ we cannot go to the movies‚ theaters or other amusements places. With money ‚ We can go to any schools‚ any universities we like to further our knowledge. - I think money is just the important thing in our life. I think money is not everything but it is very important so we need it for our lives. When you aren’t healthy‚ what will happen? I think money is necessary for me
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TV Commercial Analysis a = Dorito commercial b = The perfume commercial Describe the commercial: 1. What product or service the commercial trying to sell? a) Doritos b) Perfume (Jean Paul Gaultier’s "Le Male") 2. Where was the commercial set? Describe the setting. a) Set in a house‚ in a girl’s playroom. b) The commercial is set in a men’s locker room 3. Who was in the commercial? Describe the people in the commercial. a) A man (in his 30’s‚ pretty laid back) and his daughter (about 5 y/o)
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Needs Analysis Definition • “Needs analysis is the process of establishing the what and the how of a course.” Dudley-Evans‚T. and St. John MJ. (1998) • Needs Assessment: A definition Needs assessment is a systematic and ongoing process of gathering information about students’ needs and preferences‚ interpreting the information‚ and then making decisions based on the interpretations in order to meet the needs Graves (2000) Stages in ESP Process Types of Needs Analysis Dudley-Evans &
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If You Need Love Get a Puppy. Auditing Guidance: AU § 150.02: This is the standard on independence in mental attitude in all matters relating to the audit. The auditor needs to be aware of any personal factors that could impair his independence and objectivity. AICPA Code of Professional Conduct ET Section 101.02 Rule 101- 1 Independence: This section outlines specific relationships that impair auditor independence. There is a provision for other considerations that defines the reasonable
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Identify Needs of Learners: So‚ how do you begin to identify top learning needs and develop a plan? To identify the learning needs‚ in most case you can start from the organizational mission and strategic plan already in place. Recognizing the goals of the organization‚ ask yourself what are the specific skills‚ or knowledge requirements for any of your staff in order to contribute to those goals? For example‚ are these areas important for job success? • project management • management and
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The physiological needs include the needs we have for oxygen‚ water‚ protein‚ salt‚ sugar‚ calcium‚ and other minerals and vitamins. I need oxygen in order to breathe and live. Just like I need water every day to wash clothes‚ dishes‚ take a shower and drink. Thirst is a stronger need than hunger. You can go weeks without food but only a couple of days without water. They also include the need to maintain a pH balance and temperature of 98.6. Also‚ there are the needs to be active‚ to rest‚ to
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r------------------------------------------------- DATE | 17th April 2013 | TO | Marketing & Sales Department | FROM | Claudio Marseglia‚ Marketing & Sales Manager | SUBJECT | Weekly Information Update | ------------------------------------------------- General Information & Tasks We delivered our draft annual report (in the following text mentioned as “AR”) for ThinkTwice. I am pleased with the result of the team effort. Still‚ I want some points changed. Mrs. Casino
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