EFFECTIVENESS OF ADVERTISING IN LIGHT RAIL TRANSIT (LRT) 2 AS PERCEIVED BY CENTRO ESCOLAR UNIVERSITYMARKETING MANAGEMENT STUDENTS CHAPTER 1 The Problem and Its Settings INTRODUCTION According to a study by Bylon Abeeku Bamfo in Advertising Likeability and its Effectiveness (2011): some 55% of the respondents in the research said they processed advertising messages consciously the remaining 45% admitted that they did not have time to pay attention to advertisements With this study‚ the researchers
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eHarmony Memo Given the October 2007 conditions‚ it is imperative that eHarmony expands their membership to those interested in medium-term relationships. Its unique matching algorithm‚ central to its integrated system‚ represents significant differentiation among the competition. Welcoming members who are not specifically marriage-oriented can‚ in fact‚ strengthen its position of “serious” relationships within the personals industry. In addition‚ it is a key moment in the industry history‚ and
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Memorandum To:File From:Date:October 21‚ 2014 Re:Mi Amore – Reasonable Compensation Determination Facts Molly James and Isabelle Collins are owners of Mi Amore‚ a C Corp. They were audited and disallowed a deduction for compensation by over 1 million dollars. The auditor said the disallowance wasn’t based on the reasonable criterion‚ but rather‚ that the disallowed amount wasn’t intended to be compensation. Issues Can the IRS disallow a deduction for compensation without determination that
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Memo 1: eVade Pays Up 1. present obligation defer of liability 2. state law‚ so not a contingency 3. legal liability On March 31‚ 2012 Doing nothing: reason: yes there is a new tax rule of amnesty program‚ but it’s contingent on voluntarily resgister on prospective basis. If they didn’t file the paper work‚ they still may subject to $60 million. No legal reduction on the liability yet. Code: gain contingency‚ derecognition of liability extinguish405-40-1 On June 15‚ 2012 Memo 2: Talking
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To: All Staff From: Tan Noob Noob‚ HR manager Date: 10 Oct 2014 Subject: Leave Application through online system This memo is to remind all staff to apply their leave through the online system. Recently‚ HR department has received a few leave application forms. Staff should use the online application system to apply for their leave. This online system is set up by the company 6 months ago to make the leave application process more convenient and simpler. For those who not know how to apply online
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MEMO TO: Darlene Wardlaw FROM: Bradley Crumpler DATE: September 20‚ 2014 RE: Staffing Memo for the Apollo Shoes‚ Inc. audit for 12/31/2014 After reviewing last year’s (2013) 10-K filing with the SEC‚ the board of directors’ minutes‚ and other documents pertaining to Apollo Shoes‚ Inc. here is our initial recommendation for staffing requirements: Audit engagement partner * Audit manager * It audit specialist Tax partner Quality assurance partner Legal specialist Audit Staff * Audit Engagement
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Effectiveness and Efficiency Businesses often discuss about ways to improve their managements. Employee effectiveness and efficiency is a beneficial process for enhancing a business‚ although they may sound similar they are entirely different. Effectiveness means when a business is successful in producing the desired strategies planned by the employees‚ mainly the managers. Whilst efficiency measures the relationship between minimum inputs with a maximum output. There are common issues that
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MEMORANDUM September 7‚ 2012 To: From: Subject: The importance of segregation of duties for a small business This memo is in response to your concern of how your company’s performance improves effectively. A strong internal control will definitely play an important role to achieve your goal. The memo will first explain what internal control is. It is then followed by discussing segregation of duties‚ which is a key factor of internal control. I also include some examples of how duties
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MEMO To:Tony Reebok; NFL Jersey Inventory Manager From:Reebok; Inventory Planning Assistant Date:October 9‚ 2014 Re:Reebok’s NFL Jersey Inventory Solution The purpose of this memo is to address the uncertainty associated with the demand for NFL replica jerseys. Because of uncontrollable factors (unpredictable popularity and success of both teams and specific players)‚ demand fluctuates and is variable. In order for Reebok to have successful and efficient inventory planning‚ Reebok should
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Investment Memo December 2‚ 2012 Having worked as a quant‚ I have a deep understanding of different quantitative strategies among several asset classes. In the equity world‚ quantitative strategies usually mean stock screens. While I believe in systematic investing‚ I also do recognize some pitfalls of algorithm-based stock screens. Thus‚ my investment goal is to develop a fusion strategy combining highly sophisticated quantitative and thorough fundamental portfolio management. The first step
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