13 Service- Characteristics of a service (Figure 13.1): 1. 4. 2. 5. 3. 6. Marketing challenges of services (Table 13.1)- How search‚ experience and credence qualities affect customer evaluation of service quality- Dimensions of service quality (Table 13.2)- Managing delivery of exceptional service quality (p. 432)- Nonprofit marketing- Nonprofit marketing objectives- Chapter 14 Brand- Brand name- Brand mark- Trademark- Brand loyalty- 3 degrees
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HIST 3336 Ancient Greece Final Exam Study Guide Exam=Thursday‚ April 25th (bluebooks will be provided in class) The Final Exam will be divided into 3 sections: map‚ short answer and essay sections (20:40:40). For the map section‚ students may be asked to identify any of the locations listed below on the map posted on Blackboard. For the short answer section‚ students will get to choose from a list of terms taken from those below and write paragraph identifications for each. For the essay section
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FI363 Final Examination Student Study Guide Final Examination 1.05 This is a two-hour‚ closed book and closed notes test. Therefore‚ it cannot be a take-home test. Students are not allowed to use a computer during the test. Students are not allowed to bring extra “scratch” paper to the exam. They can use the back side of the test for scratch paper if needed. The examination contains twenty multiple choice questions valued at 5 points each (100 points total) and five essay questions valued
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BIO2114 Final Exam Review 1. List the endocrine glands and the hormones they secrete. 2. What are the two major types of hormone based on structure? 3. What are the factors that can affect the response of target cells to a hormone? 4. Review the examples of hypersecretion and hyposecretion of some hormones and the disease states that result 5. Know the function or action of every hormone. 6. Know what structures are targeted by each hormone. 7. Know the major
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HP252 Exam 1 Study Guide Spring 2013 The following is a guide to the topics that will be covered on the exam. Content will be drawn from lectures‚ Santrock readings‚ articles‚ and video clips on course info from infancy lecture. Study the themes and trends and timelines; I will not pick out some random detail in the text that was not covered in lecture‚ but you are expected to know the text. There will be 35 multiple choice questions. Date of Exam: Thursday‚ February 7‚ 2013 1. Development
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Exam 1 Review Questions BUS2 130 Online Chapter 2: Strategic Planning and the Marketing Process 1. What is a strategic plan? What is strategic planning? 2. What are the steps in the strategic planning process? 3. What is a mission statement? What are characteristics of a good mission statement? What is the difference between a market-oriented versus a product-oriented mission statement? 4. What is a business portfolio? 5. What is a strategic business unit (SBU)? 6. What is a portfolio analysis
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understanding the Unit 3 material‚ so you need to know them. Studying real organizations is sometimes the most effective way to understand some marketing research concepts. In this course‚ class material has been illustrated through over fifty examples of real organizations. Most of the examples and cases have been covered in the first two exams. These possible long answer questions address examples and cases that have not been covered--there aren’t that many of that haven’t been covered!
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COM 425 SEC 002 Exam #2 Study Guide Please note that this is an overview of the topics covered thus far. It is intended to serve as a guide for studying. It is not an exhaustive list or a thorough review by any means. Please prepare for the exam accordingly. Chapter 11: Conflict The Nature of Conflict o What is conflict o Dialectics o Frequency of conflict The Course of Conflict o Instigating events o Attributions o Engagement and Escalation o Demand/Withdraw Pattern o Negotiation
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MGMT 3100 – SEC 05 – Fall 2013 - Homework 2 – Due December 9th by the Start of Class through Blackboard 100 Points Total 1. Using Sheet “Population of Arizona” in HW 2 perform the following functions in Excel and answer the following questions. a. Use a 2 period moving average to forecast the Population of Arizona for the year 2010 – do the calculations from 1929-2010. (5 Points) b. Calculate the Mean Absolute Deviation for this Data Set (5 Points) c. Use a 3 period weighted moving average (previous
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Chapter 4: Forecasting Forecasting Steps 1. Determine the use of the forecast 2. Select the item tot be forecasted 3. Determine the time horizon of the forecast 4. Select the forecasting model(s) 5. Gather the data 6. Make the forecast 7. Validate and implement results Forecasting Methods Quantitative Methods: used when situation it “stable” and historical data exists; existing products and current technology are key; involves mathematical techniques; ex: forecasting sales of color
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