Module Study Guide Taylor’s University Undergraduate Business Programs BUS2304 Principles of Marketing August Semester 2012 BUS2304 PRINCIPLES OF MARKETING Page 1 TUTORIAL 1: INTRODUCTION TO MARKETING CLASS ACTIVITIES: Module Information Booklet will be discussed and explained in detail Form Groups Tutorial exercises – Introducing the basics concepts of marketing LEARNING OUTCOMES Understand key marketing concepts and marketing management philosophies used in marketing planning
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weighting in the unit assessment. Closed Book exam – textbook‚ reference books‚ notes‚ and tutorial solutions are not permitted. Text programmable calculators may be used in the exam but must have their memory cleared before entering the exam room. Failure to do so and/or the use of any programmed information during the exam will be regarded as cheating and will be dealt with according to the University rules governing academic misconduct Type of Exam Special Instructions • • • • • Do not
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CHAPTER 1 International Marketing Flow of goods and services from users in more than one nation. Brings value for the customer and society at large Why focus overseas rather than domestically? The answer lies not with different concepts of marketing but with the environment within which marketing plans must be implemented. The uniqueness of foreign marketing comes from the range of unfamiliar problems and the variety of strategies necessary to cope with different levels of uncertainty encountered
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value in the form of g&s by transforming inputs into outputs- The business functions responsible for planning‚ coordination‚ and controlling the resources needed to produce a company’s products and services. Why Study it? OM is one of three major functions of any organization‚ we want to study how people organize themselves for productive enterprise. We want to know how goods and services are produced. We want to understand what operations managers do. OM is such a costly part of an organization. What
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ANTHROPOLOGY EXAM 1 (FEBRUARY 18‚ 2013) GENERAL ANTHROPOLOGY * Study of human kind‚ perspective of all people & all times * Full understanding of what it means “to be human” * Very diverse as a species BIOCULTURAL ANTHROPOLOGY * Understanding relationship between biology and culture HOLISTIC * Referring to the whole system * Relating to or concerning the whole system rather than just part of the system * e.g. medicine→treatment of the whole body * consider all
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MIS Exam 3 Study Guide I. IT Governance and Project Management – CDM‚ NEU‚ Brose‚ Capital One‚ Choice Point 1. How can we use the Project Life Cycle and the triple constraint triangle to assess a project’s performance? CDM: They had a library of technical best practices from past projects stored in-house. Most employees knew each other Then company grew and a dispatcher emailed engineers and scientist with questions. He was a knowledge-sharing platform. Then it was changed to an intranet
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Exam #2 COM 112 Chpt. 5 Notes 144 Language: structured system of symbols used for communicating meaning. Bound by context‚ governed by rules‚ and sometimes unclear‚ expresses affection. 145 Language is arbitrary (mostly) – words mean whatever we choose them to mean. Language is symbolic – each word represents a particular object or idea‚ but it does not constitute the object or idea itself. Abusing language: 164] 1. Defamation – land that harms a person’s reputation or negative image
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Principles of Sociology Study Guide Exam 1 Sociology • Systematic study of human society • Sociology is a science guided by understanding that the social matters: o our lives are affected not only by our individual characteristics‚ but by our place in the social world. Sociological Mindfulness ▪ Sociological mindfulness is tuning in to how the social world works ▪ Familiar with surroundings(don’t notice the obvious ▪ Thanksgiving Ex: women cleaning
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Part B - Case study: Laura learns a lesson Laura was newly promoted to section head when Molly‚ the section receptionist‚ handed in her resignation pending the birth of her first child. Upon receiving the resignation‚ Laura rang a colleague‚ Amy‚ to say that she wanted her to replace Molly as soon as Molly left. Laura then contacted the HR Department to advise them she wanted to appoint Amy to replace Molly. The HR Department advised that all job vacancies must be advertised externally and that
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Study Guide—this is only a study guide to assist in preparing for the first test. Make sure you are ready to answer questions like those that appear in guide much more in-dept. Be prepared to define‚ describe and discuss each of the following terms/concepts. Be prepared to answer questions on current events relating to chapters one through three discussed during class time. Chapter One What is politics? The activities associated with the governance of a country or other area‚ especially
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